Welcome!

News Feed Item

"The Reboot with Joe Juice Diet" by filmmaker and juicing guru Joe Cross available now featuring Joe's signature recipes and plans which have already helped people around the world lose more than 12 million pounds

International book tour to kick off on February 12 with stops in Toronto & Vancouver

TORONTO, Feb. 19, 2014 /CNW/ - Author, filmmaker, and wellness personality Joe Cross has spent three years since the release of his award-winning documentary of personal transformation Fat, Sick & Nearly Dead providing the film's audience of 10 million people worldwide with his tips, suggestions and recipes for following the example he set in the film. To date, Fat, Sick & Nearly Dead has inspired its audience to consume more than 180 million glasses of juice and lose more than 12 million pounds. Recognizing the need for a comprehensive suite of plans and more detailed information, he authored "The Reboot with Joe Juice Diet" to be published by Greenleaf Books, (ISBN: 978-1-62634-081-7) available in Canada and the U.S. starting February 4th. Noted expert Dr. Joel Fuhrman who oversaw Joe's own journey from obesity and disease, to wellness and vitality, contributed the book's foreword.

In the book, Joe recounts details from his own journey, including his battle to lose weight, overcome a debilitating illness, and then maintain the wellbeing he achieved after a 5-month diet of vegetables, fruits, nuts, beans and seeds. It also includes:

  • Success stories from average people who have applied Joe's principles and followed his plans to address illness and lose 5, 10, and 50, even 100+ lbs.
  • Techniques for preparing for a "Reboot" in order to ensure maximum results
  • How to adapt the program to cash- and time-strapped lifestyles
  • A new and healthy perspective on processed food
  • Strategies for transitioning back into a world filled with a dizzying array of choices
  • A broad spectrum of easy-to-make recipes to suit any palate

In addition to essential information that details the hows, whens and whys of doing a Reboot, the book also contains powerful statistics which help make sense of the epidemic of obesity and behavioral illness plaguing the developed world, as well as proven strategies for encouraging behavioral modification.

As he did with the phenomenally successful film Fat, Sick & Nearly Dead, Joe Cross is taking the book to audiences around the US and Canada with a series of personal appearances at Indigo; Linen Chest; Canadian Tire; London Drugs; and Bed, Bath & Beyond. The "Reboot with Joe Juice Diet" tour is being presented by Breville. A preliminary schedule of appearances (below) is subject to change; up to the minute information can be found at www.rebootjuicediet.com/tour

February 24 -Toronto
Linen Chest
1:00 - 3:00 p.m.
Leaside Village 93 Laird Dr, Unit B
Toronto, Ontario

February 24 - Toronto
Indigo (Bay & Bloor)
7:00 - 8:30 p.m.
55 Bloor Street West
Toronto, Ontario

February 25 - Toronto
Canadian Tire
12:00 - 2:00 p.m.
6310 Yonge Street
Willowdale, Ontario

February 25 - Toronto
Bed, Bath & Beyond (College Park)
3:00 - 5:00 p.m.
382 Yonge Street
Toronto, Ontario

March 24 - Vancouver
London Drugs
12:00 - 2:00 p.m.
710 Granville Street
Vancouver, B.C.

March 24 - Vancouver
London Drugs
3:00 - 5:00 p.m.
2230 West Broadway
Vancouver, B.C.

March 25 - Vancouver
London Drugs
12:00 - 2:00 p.m.
525 West Broadway
Vancouver, B.C.

March 25 - Vancouver
London Drugs
3:00-5:00 p.m.
2929 Barnet Hwy. Unit 1030
Coquitlam, B.C.

The book is available for sale at Indigo, amazon.ca, London Drugs, and at www.rebootwithjoe.com. Fat, Sick & Nearly dead can be seen on Netflix, iTunes and most other streaming services.

ABOUT JOE CROSS

Joe Cross is filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the documentary Fat, Sick & Nearly Dead; authored "The Reboot with Joe Juice Diet" (Greenleaf Books); and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and the Dr. Oz Show. His second documentary film will be released in 2014.

Joe began his business career as a trader on the Sydney Futures Exchange where he worked from the early 1980s until 1998. He subsequently managed a diverse portfolio of assets in telecommunications, media, technology and financial services for Queensland Press Ltd., and in 2003 began investing his own capital through his investment vehicle Jaymsea Investments Pty Ltd.  Despite his commercial success, Joe found himself at age 40 overweight and in ill health, and elected to take matters into his own hands. After consultation with noted US doctor Joel Fuhrman, Joe embarked on a 60-day journey of transformation across the US, consuming nothing but the juice of fresh vegetables and fruits. That journey - filled with personal milestones for Joe, and eye-opening experiences with average Americans-- was captured on film, and has become the award-winning documentary Fat, Sick & Nearly Dead. Seen by more than 10 million people around the world, Fat, Sick & Nearly Dead has inspired millions of people to follow Joe's example and reclaim their own health and vitality by adopting plant-based eating habits. The response to the film was so overwhelming Joe founded Reboot with Joe (www.rebootwithjoe.com), a health and wellness company that offers support, encouragement, community, media and tools to everyday people.

Joe lives in New York and Sydney.

SOURCE Breville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...