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Spinning(R) and the American Heart Association's Go Red for Women Unite in Fight Against the Number One Killer of Women -- Heart Disease
The Creators of Indoor Cycling Will Leverage the Spinning Community to Raise Funds and Awareness for the Nation's Largest Organization Devoted to Fighting Cardiovascular Disease
|By Marketwired .
|February 19, 2014 04:36 PM EST
VENICE, CA--(Marketwired - February 19, 2014) - Spinning®, the creators of the indoor cycling category and the global leader in programming, education and bikes, today announced its support of the American Heart Association, a non-profit organization with a mission to build healthier lives, free of cardiovascular diseases and stroke. As part of its social responsibility fundraising initiative known as Spinning Nation, Spinning will activate more than 200,000 certified instructors, 35,000 fitness facilities, and countless Spinning participants with a goal of raising $250,000 for the American Heart Association's Go Red For Women movement.
"Spinning is more than an exercise program and bike. It's a community of dedicated, health-minded individuals who care about overall health, wellness and disease prevention," said John Baudhuin, President and CEO of Mad Dogg Athletics. "The American Heart Association collaboration made perfect sense to us. We want to support an organization that has been on the frontlines, generating awareness around the prevention of heart disease, which is the number one killer of women."
Spinning will spend the next several months mobilizing certified instructors and facilities to help realize the Spinning Nation vision. On April 26, riders can partake in a national Spinning class to raise funds for cardiovascular health at their local facility. The extended Spinning class will offer an exciting, fundraising challenge and serve as a reminder of what a healthy heart can accomplish in endurance, compassion and philanthropy. One hundred percent of the funds raised as part of Spinning Nation will go to the American Heart Association.
"Spinning embodies our message of prevention through a social cycling program that makes fitness fun," says Bernie Dennis, Chairman of the Board of the American Heart Association. "This collaboration is so fitting for The American Heart Association. For over twenty years, Spinning has been helping millions of people achieve their fitness goals and improve their cardiovascular health. We are thrilled that they will be standing with us, spreading our message and increasing awareness."
The minimum entry donation for each Spinning Nation participant is $50 per hour, and Spinning will reward top fundraisers with custom Spinner® Bikes to: the top five grossing gym facilities, the top five per capita/participant (average) gym facilities and the top five individual fundraisers. Spinning's website will also feature apparel to celebrate the partnership including jerseys, t-shirts, and water bottles, with 20% of those proceeds to go to The American Heart Association's Go Red For Women campaign.
After 20 successful years as a renowned fitness program with a global following, Spinning has recently undergone a comprehensive rebrand to cement its position as the worldwide leader in indoor cycling. For Spinning, the rebrand is less about changing their approach to fitness and more about reinforcing and defining their core values. Spinning's support of the American Heart Association is a testament to the company's ongoing objectives of overall wellness and giving back.
Mad Dogg Athletics, Inc.
Home of the Spinning®, Peak Pilates®, Resist-A-Ball®, Bodyblade®, Ugi®, SPIN Fitness®, CrossCore® and KettleBell Concepts™ brands, Mad Dogg Athletics is the world's largest equipment-based education company. Mad Dogg Athletics has trained more than 200,000 instructors and has reached millions of enthusiasts in more than 80 countries worldwide through a network of more than 35,000 fitness facilities. The company manufactures home Spinner®bikes, Pilates and functional training equipment, DVDs, and a complete line of Spinning-branded apparel and accessories. Mad Dogg Athletics also works closely with Star Trac®, who is the licensed distributor of the patented line of Spinner bikes for the commercial market. Find out more about Mad Dogg Athletics equipment, products and education at www.maddogg.com.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke -- America's number one and number four killers. They team up with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call (1) 800.242.8721, visit heart.org or call any of their offices around the country.
Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease in women. They are committed to the fight, for as long as it takes. The American Heart Association's Go Red For Women movement advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from other cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (694.3278).
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