Welcome!

Blog Feed Post

Free Apponomics Book Draws From Industry Experts, Provides Developers Practical Advice On How To Make Money With Their Apps

Essential app business guide launches at Mobile World Congress 2014

STORY HIGHLIGHTS

  • Apponomics—The Insider's Guide to a Billion Dollar App Business is authored by analyst and mobile authority Peggy Anne Salz in conjunction with leading independent mobile advertising company InMobi.
  • Apponomics—The Insider's Guide to a Billion Dollar App Business is a free book that provides best practices and tips from established developers and industry experts to help app developers succeed in the competitive app marketplace.
  • Apponomics—The Insider's Guide to a Billion Dollar App Business will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering on the InMobi website for an electronic version.

COLOGNE, GERMANY - FEBRUARY 19, 2014 — Peggy Anne Salz, Gigaom Research mobile analyst and industry authority, today announced a new, free book to help developers improve their chances of success across all the stages of their app business. Apponomics - The Insider's Guide to a Billion Dollar App Business is produced in conjunction with InMobi, the world's largest independent mobile advertising company and will debut at the 2014 Mobile World Congress in Barcelona, Spain, on February 24, 2014.

The comprehensive 300+ page guide draws from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle. From app discovery and distribution to user acquisition, and from monetization and to lasting loyalty, Apponomics equips app developers with the practical advice and expert insights to compete — and win — in the competitive app marketplace.

Apponomics marks the first time InMobi has chosen to share its six years of invaluable insights on the app business, and is the second app book from Salz, who was also the lead author on The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.).

"With mobile app downloads pegged to reach 269 billion in 2017, up from 102 billion in 2013, the market is massive, and the competition is tough, " Salz observes. "The interviews and insights featured in Apponomics - The Insider's Guide to a Billion Dollar App Business will equip app developers to meet the challenges head-on."

At InMobi, our customers range from large developer studios that make hundreds of millions of dollars annually, to much smaller app developers who fight for survival with minimal marketing resources," said Naveen Tewari, CEO, InMobi. "While mobile is universal and provides access to billions of app users, the dynamics of the app business changes significantly across countries. 'Apponomics' is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve."

Book Availability:
'Apponomics' is free and will be available on February 24, 2014, at the InMobi booth at Mobile World Congress event in Barcelona, Spain (Location 8.1, Booth B49) or by registering in advance for an electronic version on the InMobi website at www.inmobi.com/apponomics.

TWITTER-FRIENDLY QUOTES
The future of your #mobile #app business is in the palm of your hand - #Apponomics will show you the way http://inmo.bi/1lYaPLa

Free book #Apponomics full of tips & best practices to help app developers create a billion dollar app biz. http://inmo.bi/1lYaPLa

How to build a billion dollar app biz? Free guide #Apponomics from #inMobi & @peggyanne tells all. http://inmo.bi/1lYaPLa

The insider's guide to a billion dollar app biz #Apponomics. http://inmo.bi/1lYaPLa

Best read of 2014 for developers! http://inmo.bi/1lYaPLa

Industry experts like @PeterHamilton @HasOffers tell all in free app dev guide, #Apponomics. http://inmo.bi/1lYaPLa

App devs: how to succeed in the crazy competitive app biz? #Apponomics by #inMobi & @peggyanne. http://inmo.bi/1lYaPLa

So you built an amazing app. Now, how to go global & make $? #Apponomics by #inMobi & @peggyanne. http://inmo.bi/1lYaPLa

ABOUT APPONOMICS—THE INSIDER'S GUIDE TO A BILLION DOLLAR APP BUSINESS
Apponomics—The Insider's Guide to a Billion Dollar App Business draws from the vast experience of its author and the insights of app developers, key InMobi executives and companies across the mobile app ecosystem.

The roster of expert contributors includes: Anton Soeharyo, Touchten; Chien Ming Liang (Leon), Orange Nose Studio; Daniele Rati, Madbit Entertainment; GameVil; Harvey Elliott, Marmalade Technologies Ltd; Ippei Fukami, CyberZ; J2 Interactive; James Cooper, Soko Media (MobyAffiliates); Jonathan Cohen, Agency of Trillions; Matthaus Krzykowski, Xyo; Meeta & Dishant Shah, Eflashapps; Mickey McManus, MAYA Design; Norm Liang, Go Launcher; Peter Hamilton, Has Offers; Rajeev Nagpal, Tiny Co; Stefan Damasena, Alegrium; Storm 8; Sven Ossenbruggen, Xyrality; Toni Fingerroos, Fingersoft; Tony Pearce, gamesGRABR; Tyler Bell, Factual; and Yusuf Goolamabbas, Animoca.

It also owes to the expertise of InMobi through Abhishek Bapna, Anne Frisbie, Arun Pattabhiraman, Chris Davies, Ed Laws, Innu Nevatia, Jayesh Easwaramony, Jessie Yang, Julia Giona, Krishnendu (Krish) Majumdar, Mahak Sharma, Mike Cohen, Pankaj Bengani, Shrikant Latkar, Rohan Choudhray, Ryan Merket and Seungyeon Kim.

ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the founder and lead analyst at MobileGroove, a top 50 ranked influential destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. Peggy is well known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also authored four editions of the Netsize Guide, an annual mobile industry almanac, and edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets. She is currently working on a number of projects including an educational resource to help marketers master the challenge of multichannel marketing. Peggy is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail.

ABOUT INMOBI
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. http://www.inmobi.com/

Contact:
Jeff Fishburn
OnPR
P 503.802.4408 /M 503.799.1988
@jefffishburn

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...