Welcome!

Blog Feed Post

Free Apponomics Book Draws From Industry Experts, Provides Developers Practical Advice On How To Make Money With Their Apps

Essential app business guide launches at Mobile World Congress 2014

STORY HIGHLIGHTS

  • Apponomics—The Insider's Guide to a Billion Dollar App Business is authored by analyst and mobile authority Peggy Anne Salz in conjunction with leading independent mobile advertising company InMobi.
  • Apponomics—The Insider's Guide to a Billion Dollar App Business is a free book that provides best practices and tips from established developers and industry experts to help app developers succeed in the competitive app marketplace.
  • Apponomics—The Insider's Guide to a Billion Dollar App Business will be available on February 24, 2014, at the Mobile World Congress event in Barcelona, Spain, or by registering on the InMobi website for an electronic version.

COLOGNE, GERMANY - FEBRUARY 19, 2014 — Peggy Anne Salz, Gigaom Research mobile analyst and industry authority, today announced a new, free book to help developers improve their chances of success across all the stages of their app business. Apponomics - The Insider's Guide to a Billion Dollar App Business is produced in conjunction with InMobi, the world's largest independent mobile advertising company and will debut at the 2014 Mobile World Congress in Barcelona, Spain, on February 24, 2014.

The comprehensive 300+ page guide draws from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle. From app discovery and distribution to user acquisition, and from monetization and to lasting loyalty, Apponomics equips app developers with the practical advice and expert insights to compete — and win — in the competitive app marketplace.

Apponomics marks the first time InMobi has chosen to share its six years of invaluable insights on the app business, and is the second app book from Salz, who was also the lead author on The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.).

"With mobile app downloads pegged to reach 269 billion in 2017, up from 102 billion in 2013, the market is massive, and the competition is tough, " Salz observes. "The interviews and insights featured in Apponomics - The Insider's Guide to a Billion Dollar App Business will equip app developers to meet the challenges head-on."

At InMobi, our customers range from large developer studios that make hundreds of millions of dollars annually, to much smaller app developers who fight for survival with minimal marketing resources," said Naveen Tewari, CEO, InMobi. "While mobile is universal and provides access to billions of app users, the dynamics of the app business changes significantly across countries. 'Apponomics' is our attempt to share the deep insights we have collected over the past six years to help developers navigate the complexities of the app world across the globe and find the success their apps deserve."

Book Availability:
'Apponomics' is free and will be available on February 24, 2014, at the InMobi booth at Mobile World Congress event in Barcelona, Spain (Location 8.1, Booth B49) or by registering in advance for an electronic version on the InMobi website at www.inmobi.com/apponomics.

TWITTER-FRIENDLY QUOTES
The future of your #mobile #app business is in the palm of your hand - #Apponomics will show you the way http://inmo.bi/1lYaPLa

Free book #Apponomics full of tips & best practices to help app developers create a billion dollar app biz. http://inmo.bi/1lYaPLa

How to build a billion dollar app biz? Free guide #Apponomics from #inMobi & @peggyanne tells all. http://inmo.bi/1lYaPLa

The insider's guide to a billion dollar app biz #Apponomics. http://inmo.bi/1lYaPLa

Best read of 2014 for developers! http://inmo.bi/1lYaPLa

Industry experts like @PeterHamilton @HasOffers tell all in free app dev guide, #Apponomics. http://inmo.bi/1lYaPLa

App devs: how to succeed in the crazy competitive app biz? #Apponomics by #inMobi & @peggyanne. http://inmo.bi/1lYaPLa

So you built an amazing app. Now, how to go global & make $? #Apponomics by #inMobi & @peggyanne. http://inmo.bi/1lYaPLa

ABOUT APPONOMICS—THE INSIDER'S GUIDE TO A BILLION DOLLAR APP BUSINESS
Apponomics—The Insider's Guide to a Billion Dollar App Business draws from the vast experience of its author and the insights of app developers, key InMobi executives and companies across the mobile app ecosystem.

The roster of expert contributors includes: Anton Soeharyo, Touchten; Chien Ming Liang (Leon), Orange Nose Studio; Daniele Rati, Madbit Entertainment; GameVil; Harvey Elliott, Marmalade Technologies Ltd; Ippei Fukami, CyberZ; J2 Interactive; James Cooper, Soko Media (MobyAffiliates); Jonathan Cohen, Agency of Trillions; Matthaus Krzykowski, Xyo; Meeta & Dishant Shah, Eflashapps; Mickey McManus, MAYA Design; Norm Liang, Go Launcher; Peter Hamilton, Has Offers; Rajeev Nagpal, Tiny Co; Stefan Damasena, Alegrium; Storm 8; Sven Ossenbruggen, Xyrality; Toni Fingerroos, Fingersoft; Tony Pearce, gamesGRABR; Tyler Bell, Factual; and Yusuf Goolamabbas, Animoca.

It also owes to the expertise of InMobi through Abhishek Bapna, Anne Frisbie, Arun Pattabhiraman, Chris Davies, Ed Laws, Innu Nevatia, Jayesh Easwaramony, Jessie Yang, Julia Giona, Krishnendu (Krish) Majumdar, Mahak Sharma, Mike Cohen, Pankaj Bengani, Shrikant Latkar, Rohan Choudhray, Ryan Merket and Seungyeon Kim.

ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the founder and lead analyst at MobileGroove, a top 50 ranked influential destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. Peggy is well known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also authored four editions of the Netsize Guide, an annual mobile industry almanac, and edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets. She is currently working on a number of projects including an educational resource to help marketers master the challenge of multichannel marketing. Peggy is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail.

ABOUT INMOBI
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. http://www.inmobi.com/

Contact:
Jeff Fishburn
OnPR
P 503.802.4408 /M 503.799.1988
@jefffishburn

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...