Welcome!

News Feed Item

Ooyala Partners With Hopster to Bring Children's Programming to Life With Hit Kid-Safe Learning App for Tablets

LONDON, UNITED KINGDOM and MOUNTAIN VIEW, CA -- (Marketwired) -- 02/20/14 -- Ooyala, a leading innovator in video streaming, analytics and monetisation, today announced that it is powering Hopster's highly popular new TV and learning tablet app for children aged two to six. Hopster reinvents the kids TV channel by combining world-famous TV shows with an educational curriculum and gaming into a single ad-free destination personalised for each child. A subscription service, free of in-app purchases and advertising, Hopster quickly struck a chord with kids and parents alike, reaching the Top 10 chart in Apple's 'Apps for Under 5s' category within a month of its launch in December 2013.

Ooyala technology provides Hopster with a complete suite of technology and services for delivering a true TV-quality experience on tablet devices, including studio-required content protection, player analytics for viewer personalisation, and robust development tools to integrate seamlessly with application interface, payment and DRM systems. Ooyala analytics will also be able to provide real time usage data, enabling the Hopster team to optimise the app experience. And in a unique twist on viewer analytics, Hopster plans to use Ooyala technology to help parents better understand how their children have been viewing content, in order to help manage their screen time.

Citing data from the United Kingdom's Broadcasters Audience Research Board (BARB), Nicholas Walters, Hopster founder, said, "The time is right for some major changes in children's programming. Recent BARB data shows that children aged 4-15 are switching off linear TV faster than any other group. At the same time tablet viewing is up for people of all ages. Ooyala enables Hopster to be leaders in driving new content experiences for this generation of viewers who are turning away from traditional TV to new forms of consumption. Meanwhile, large broadcasters have been too slow to adapt. With Ooyala we can seize this opportunity to deliver a high-quality, personalised programming experience in a compelling digital package that fits the way viewers enjoy content today."

Neil Berry, vice president, EMEA for Ooyala, said, "The team at Hopster have achieved a great vision for how children's programming can be conceptualised for the next generation of viewers. Ooyala loves working with partners like Hopster who share our vision of a more mobile, more personalised premium viewing experience, and have the know-how to help push television into the future. Hopster is a great example of how Ooyala streaming technology and analytics can underpin that vision."

Because Hopster features some of the world's most treasured premium children's content including shows such as Madeline, Babar and The Adventures of Paddington Bear, multi-screen content protection was a key criteria. Ooyala's Digital Rights Locker gives Hopster studio-grade protection through a comprehensive suite of DRM solutions. The Rights Locker integrates with Google Widevine, Adobe Access, and Microsoft PlayReady to ensure premium content is viewed in a high quality, secure environment that meets the stringent standards of Hopster's media partners which include Entertainment One, Nelvana, DHX Media, Millimages and others.

Ooyala's Stuart Ferriera-Cole and Hopster Head of Product Mahesh Ramachandra will be speaking at BVE on 27 February at EXCEL in London at a session called "Creating the Optimum User Experience For Audience Verticals -- How Hopster is Transforming Pre-School Kids' TV."

About Ooyala

Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2523555

Allen Bush
Director of Corporate Marketing
[email protected]
(650) 283-3575

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...