Welcome!

News Feed Item

Ooyala Partners With Hopster to Bring Children's Programming to Life With Hit Kid-Safe Learning App for Tablets

LONDON, UNITED KINGDOM and MOUNTAIN VIEW, CA -- (Marketwired) -- 02/20/14 -- Ooyala, a leading innovator in video streaming, analytics and monetisation, today announced that it is powering Hopster's highly popular new TV and learning tablet app for children aged two to six. Hopster reinvents the kids TV channel by combining world-famous TV shows with an educational curriculum and gaming into a single ad-free destination personalised for each child. A subscription service, free of in-app purchases and advertising, Hopster quickly struck a chord with kids and parents alike, reaching the Top 10 chart in Apple's 'Apps for Under 5s' category within a month of its launch in December 2013.

Ooyala technology provides Hopster with a complete suite of technology and services for delivering a true TV-quality experience on tablet devices, including studio-required content protection, player analytics for viewer personalisation, and robust development tools to integrate seamlessly with application interface, payment and DRM systems. Ooyala analytics will also be able to provide real time usage data, enabling the Hopster team to optimise the app experience. And in a unique twist on viewer analytics, Hopster plans to use Ooyala technology to help parents better understand how their children have been viewing content, in order to help manage their screen time.

Citing data from the United Kingdom's Broadcasters Audience Research Board (BARB), Nicholas Walters, Hopster founder, said, "The time is right for some major changes in children's programming. Recent BARB data shows that children aged 4-15 are switching off linear TV faster than any other group. At the same time tablet viewing is up for people of all ages. Ooyala enables Hopster to be leaders in driving new content experiences for this generation of viewers who are turning away from traditional TV to new forms of consumption. Meanwhile, large broadcasters have been too slow to adapt. With Ooyala we can seize this opportunity to deliver a high-quality, personalised programming experience in a compelling digital package that fits the way viewers enjoy content today."

Neil Berry, vice president, EMEA for Ooyala, said, "The team at Hopster have achieved a great vision for how children's programming can be conceptualised for the next generation of viewers. Ooyala loves working with partners like Hopster who share our vision of a more mobile, more personalised premium viewing experience, and have the know-how to help push television into the future. Hopster is a great example of how Ooyala streaming technology and analytics can underpin that vision."

Because Hopster features some of the world's most treasured premium children's content including shows such as Madeline, Babar and The Adventures of Paddington Bear, multi-screen content protection was a key criteria. Ooyala's Digital Rights Locker gives Hopster studio-grade protection through a comprehensive suite of DRM solutions. The Rights Locker integrates with Google Widevine, Adobe Access, and Microsoft PlayReady to ensure premium content is viewed in a high quality, secure environment that meets the stringent standards of Hopster's media partners which include Entertainment One, Nelvana, DHX Media, Millimages and others.

Ooyala's Stuart Ferriera-Cole and Hopster Head of Product Mahesh Ramachandra will be speaking at BVE on 27 February at EXCEL in London at a session called "Creating the Optimum User Experience For Audience Verticals -- How Hopster is Transforming Pre-School Kids' TV."

About Ooyala

Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2523555

Allen Bush
Director of Corporate Marketing
[email protected]
(650) 283-3575

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Announcing Poland #DigitalTransformation Pavilion