Welcome!

News Feed Item

fashiontv and NEC Collaborate Globally on Fashion-Related Advertising Service for Smartphones

Tokyo, Feb 20, 2014 - (JCN Newswire) - fashiontv, an internationally broadcast television channel specializing in fashion, and NEC Corporation (NEC; TSE 6701) announced today that they are entering into a global collaboration on a fashion-related advertising service based on image recognition features of smartphones.

Starting today, the two companies will successively launch "fashiontvscan," a smartphone application that features free-of-charge fashion-related content services and advertising services for businesses in 23 countries and regions (*).

fashiontvscan lets users view videos and read news stories on the latest in fashion. As users direct their smartphones towards TV commercials, newspaper ads, magazine ads, outdoor signboards, posters and others, the app recognizes images, photos and logos then guides users to designated websites, where they can obtain detailed information on fashion items, campaign information and coupons.

The fashiontvscan app is equipped with NEC's independently developed "GAZIRU" image recognition technology, recognized as one of the world's top-class recognition technologies. The app works with GAZIRU to smoothly display information and allow users to conveniently shop online, saving them the trouble of searching the Internet.

The two companies will capitalize on fashiontvscan to offer services that guide consumers to company websites and provide big data analysis, including marketing-related services that help analyze the behavioral history of users guided to such websites.

fashiontv is an exclusive fashion-dedicated entertainment channel, airing programs featuring the latest fashion trends on a 24/7 basis to approximately 350 million households throughout the world. With brand power in the fashion industry and a global-level viewer base, it operates an extensive online advertising business, including a wide range of promotions on YouTube. Today, amid trends toward multi-channel corporate promotions and the expansion of e-commerce markets, there is a need for effective promotions that seamlessly attract users from conventional ads and video content to online services.

NEC is currently placing a focus on the social solutions business in order to offer leading-edge big-data-based technologies, products and services under the brand name of NEC Big Data Solutions. The services provided under this partnership represent a forward looking expansion of big data-related sales into a wider range of industries, which is necessary for the future growth of big data-related business.

Features of fashiontvscan include:

1.Services for Individual Customers

1.Leading-edge fashion-related videos
Users can view videos featuring fashion shows and events held in different parts of the world featuring popular models, designers, celebrities, behind-the-scenes stories in the fashion industry and lifestyles - all free of charge.

2.Access to fashion-related news

Users gain access to the latest fashion information, including news about worldwide fashion, the latest trends, brands, information on fashiontv, scenes from fashion shows and information about popular stores.

3.Topical information about brands

The service offers the latest information about fashion brand events and bargain information.

4.Image recognition service

Simply by running fashiontvscan and holding their smartphones over an ad or other specific object, users can instantly go to shopping and other related websites. They can use the service through intuitive operation, with no need for search-engine-based text searches.

2.Advertising Services for Businesses

1.Promotion Support Service
The service supports companies' promotions by guiding fashiontvscan users to designated websites when they hold their smartphones over television, newspaper and magazine ads, outdoor signboards, posters and others. This allows advertisers to offer users detailed product and promotional information, lead them to their shopping websites and make coupons available.

2.Behavioral Data Collection Service
fashiontvscan makes use of GAZIRU PLUS, a service newly added to GAZIRU, to collect data on what interests users and what information they have obtained. This allows businesses to offer optimized promotions according to targets, objectives, places and time slots, and to plan their marketing by analyzing collected data.

Going forward, the two companies will continue to enrich the content available through fashiontvscan and to expand its availability. They will also build ties with telecommunications operators and advertising agencies throughout the world in order to expand the advertising service business.

fashiontv and NEC will display this service at Mobile World Congress 2014, Hall 3, Stand No. 3N10, scheduled in Barcelona from Monday, February 24, 2014 to Thursday, February 27, 2014.

Based on its Mid-term Management Plan 2015, the NEC Group is working towards the safety, security, efficiency and equality of society. Going forward, NEC aims to develop solutions for a wide range of social issues, as a compa
ny that creates value for society through the promotion of its "Solutions for Society," which provide advanced social infrastructure utilizing ICT.

Note:

(*) 23 countries and regions: Austria, Bulgaria, France, Germany, Hong Kong, India, Indonesia, Italy, the Philippines, Poland, Portugal, Romania, Russia, Spain, Serbia, Singapore, South Africa, Switzerland, Taiwan, Turkey, Ukraine, the United States and Vietnam.

About NEC Corporation

NEC Corporation (TSE: 6701) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.



Source: NEC Corporation

Contact:
Seiichiro Toda  
NEC Corporation  
[email protected]
+81-3-3798-6511 


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...