Welcome!

News Feed Item

fashiontv and NEC Collaborate Globally on Fashion-Related Advertising Service for Smartphones

Tokyo, Feb 20, 2014 - (JCN Newswire) - fashiontv, an internationally broadcast television channel specializing in fashion, and NEC Corporation (NEC; TSE 6701) announced today that they are entering into a global collaboration on a fashion-related advertising service based on image recognition features of smartphones.

Starting today, the two companies will successively launch "fashiontvscan," a smartphone application that features free-of-charge fashion-related content services and advertising services for businesses in 23 countries and regions (*).

fashiontvscan lets users view videos and read news stories on the latest in fashion. As users direct their smartphones towards TV commercials, newspaper ads, magazine ads, outdoor signboards, posters and others, the app recognizes images, photos and logos then guides users to designated websites, where they can obtain detailed information on fashion items, campaign information and coupons.

The fashiontvscan app is equipped with NEC's independently developed "GAZIRU" image recognition technology, recognized as one of the world's top-class recognition technologies. The app works with GAZIRU to smoothly display information and allow users to conveniently shop online, saving them the trouble of searching the Internet.

The two companies will capitalize on fashiontvscan to offer services that guide consumers to company websites and provide big data analysis, including marketing-related services that help analyze the behavioral history of users guided to such websites.

fashiontv is an exclusive fashion-dedicated entertainment channel, airing programs featuring the latest fashion trends on a 24/7 basis to approximately 350 million households throughout the world. With brand power in the fashion industry and a global-level viewer base, it operates an extensive online advertising business, including a wide range of promotions on YouTube. Today, amid trends toward multi-channel corporate promotions and the expansion of e-commerce markets, there is a need for effective promotions that seamlessly attract users from conventional ads and video content to online services.

NEC is currently placing a focus on the social solutions business in order to offer leading-edge big-data-based technologies, products and services under the brand name of NEC Big Data Solutions. The services provided under this partnership represent a forward looking expansion of big data-related sales into a wider range of industries, which is necessary for the future growth of big data-related business.

Features of fashiontvscan include:

1.Services for Individual Customers

1.Leading-edge fashion-related videos
Users can view videos featuring fashion shows and events held in different parts of the world featuring popular models, designers, celebrities, behind-the-scenes stories in the fashion industry and lifestyles - all free of charge.

2.Access to fashion-related news

Users gain access to the latest fashion information, including news about worldwide fashion, the latest trends, brands, information on fashiontv, scenes from fashion shows and information about popular stores.

3.Topical information about brands

The service offers the latest information about fashion brand events and bargain information.

4.Image recognition service

Simply by running fashiontvscan and holding their smartphones over an ad or other specific object, users can instantly go to shopping and other related websites. They can use the service through intuitive operation, with no need for search-engine-based text searches.

2.Advertising Services for Businesses

1.Promotion Support Service
The service supports companies' promotions by guiding fashiontvscan users to designated websites when they hold their smartphones over television, newspaper and magazine ads, outdoor signboards, posters and others. This allows advertisers to offer users detailed product and promotional information, lead them to their shopping websites and make coupons available.

2.Behavioral Data Collection Service
fashiontvscan makes use of GAZIRU PLUS, a service newly added to GAZIRU, to collect data on what interests users and what information they have obtained. This allows businesses to offer optimized promotions according to targets, objectives, places and time slots, and to plan their marketing by analyzing collected data.

Going forward, the two companies will continue to enrich the content available through fashiontvscan and to expand its availability. They will also build ties with telecommunications operators and advertising agencies throughout the world in order to expand the advertising service business.

fashiontv and NEC will display this service at Mobile World Congress 2014, Hall 3, Stand No. 3N10, scheduled in Barcelona from Monday, February 24, 2014 to Thursday, February 27, 2014.

Based on its Mid-term Management Plan 2015, the NEC Group is working towards the safety, security, efficiency and equality of society. Going forward, NEC aims to develop solutions for a wide range of social issues, as a compa
ny that creates value for society through the promotion of its "Solutions for Society," which provide advanced social infrastructure utilizing ICT.

Note:

(*) 23 countries and regions: Austria, Bulgaria, France, Germany, Hong Kong, India, Indonesia, Italy, the Philippines, Poland, Portugal, Romania, Russia, Spain, Serbia, Singapore, South Africa, Switzerland, Taiwan, Turkey, Ukraine, the United States and Vietnam.

About NEC Corporation

NEC Corporation (TSE: 6701) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.



Source: NEC Corporation

Contact:
Seiichiro Toda  
NEC Corporation  
[email protected]
+81-3-3798-6511 


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.