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eInfochips Launches MagNet Initiative and First Extensions to Magento Which Increase Conversion Rates for Deal Seekers

SUNNYVALE, California and AHMEDABAD, India, February 20, 2014 /PRNewswire/ --

eInfochips today launched its MagNet initiative designed to attract developers who are building ecommerce portals based on the industry leading Magento platform. Under the MagNet initiative, eInfochips will contribute Extensions to the Magento Community for advanced online store functionality. For developers who use the extensions, expert eInfochips software engineers are available to fast-track integration of the extensions, or for other ecommerce software engineering. eInfochips is kicking off the MagNet initiative by contributing the 'Deal 4 U' and 'Deal 4 U Categories' extensions to the Magento community. The extensions are designed to help retailers increase conversion rates for deal seekers.


"MagNet is a win-win for ecommerce developers and eInfochips," said Frank Berry, senior analyst, IT Brand Pulse. "The leading-edge Magento extensions help developers save time to market, while giving them an idea of what eInfochips is capable of doing for them when they need to fill gaps in software engineering skill or experience."

About Magento

Magento is a flexible and scalable open source platform for building an online store with a wide range of ecommerce capabilities. Owned by eBay Inc., Magento has over 800,000 community members and is the preferred platform for 26% of Alexa Top 1 Million Sites.

eInfochips MagNeT Extensions

According to Forrester research, 53% of online shoppers in the USA are deal seekers, and spend over $2,000 annually on the internet. Statistics also suggest that 91% of in-store footfalls are influenced by online promotions. The first two contributions from eInfochips under the MagNet initiative will improve productivity for promotional campaigns, and reduce dependency on coupon-sites for deal uptake. Retailers can also automate schedules for customized daily offers and showcase countdown timers to drive in-store footfall.

"Our ecommerce customers are asking for advanced Magento extensions and engineering services." said Parag Mehta, the Chief Marketing and Business Development Officer at eInfochips. "We are listening. The next set of Magento extensions for e-commerce promotions are already in the pipeline."

About eInfochips

eInfochips is a global product innovation partner recognized for technology leadership by Gartner, Frost & Sullivan, NASSCOM and Zinnov. eInfochips has contributed to 500+ products for top global companies, with more than 10 million deployments across the world.

Visit us at, or stay connected on LinkedIn, Facebook, SlideShare, Twitter and YouTube. To request information, contact [email protected].

Mayank Shukla


India (+91) 79 2656 3705

US (+1) 408 496 1882

[email protected]

SOURCE eInfochips

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