|By Marketwired .||
|February 20, 2014 06:24 AM EST||
IRVINE, CA -- (Marketwired) -- 02/20/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, today announced the launch of its proprietary mobile ad-serving platform designed to empower mobile monetization efforts, increase optimization, and boost scalability.
Adaptive Media's Ember platform is a Real-Time Bidding (RTB) system that leverages machine learning algorithms paired with contextual and semantic engines to bring more transparency to online advertising placements. The launch of Ember Mobile means more customization and flexibility for clients and enables Adaptive Media's ad operations the ability to offer improved services that include dedicated assessment of client goals to match demand and supply with top players in the digital space and ad optimization to ensure higher performance and click-through rates (CTRs).
Demand partners already using the platform include several well-respected companies including industry heavyweights MobileFuse, Nexage and Smaato.
"We can now take our mobile business to the next level," said Meghan O'Holleran, Vice President of Mobile at Adaptive Media. "Our team not only has the capability of tailoring individual solutions for our demand and supply partners, but we also work with them on a customized approach to meet their individual goals."
Adaptive derives revenue across native apps and mobile websites from multiple exclusive and non-exclusive supply partners. Market research firm eMarketer forecasts the worldwide mobile advertising market will exceed $29 billion in 2014, and is projected to grow to approximately $72 billion by 2017, nearly 10x the 2012 spending levels.
"Adaptive Media as a supply source has given our demand guidance to match buyer needs via 1st party data parameters, and as a result, we're seeing stronger performance from their supply and increased revenue and spend together," said, Ajitpal Pannu, Chief Strategy Officer Smaato.
Adaptive Media CEO Qayed Shareef expressed his excitement to have programmatic algorithms powering the company's mobile monetization efforts. "Our team can now target mobile-specific traffic using a variety of parameters: device, operating system, carrier and geography. This enables us to optimize and deliver scalable metrics our partners have come to expect in the digital space," Shareef said.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Sep. 30, 2016 08:15 AM EDT Reads: 522
Sep. 30, 2016 08:15 AM EDT Reads: 1,700
Sep. 30, 2016 08:00 AM EDT Reads: 2,819
Sep. 30, 2016 08:00 AM EDT Reads: 561
Sep. 30, 2016 08:00 AM EDT
Sep. 30, 2016 08:00 AM EDT Reads: 4,218
Sep. 30, 2016 08:00 AM EDT Reads: 2,152
Sep. 30, 2016 07:30 AM EDT Reads: 114
Sep. 30, 2016 07:15 AM EDT Reads: 3,271
Sep. 30, 2016 07:15 AM EDT Reads: 2,244
Sep. 30, 2016 07:00 AM EDT Reads: 1,507
Sep. 30, 2016 07:00 AM EDT Reads: 3,466
Sep. 30, 2016 07:00 AM EDT Reads: 2,338
Sep. 30, 2016 06:15 AM EDT Reads: 1,130
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 30, 2016 06:00 AM EDT Reads: 1,263