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TOA Technologies continues its record growth in 2013 scaling into new markets and geographies

Field service management solution provider recognizes a 50 percent increase in new business in 2013

CLEVELAND, Feb. 20, 2014 /PRNewswire/ -- TOA Technologies had a record year. Cloud and SaaS have gone mainstream in the enterprise, and the cost of mobile devices has rapidly dropped and adoption is universal. And, mobile employees are becoming an increasingly important link in the customer service supply chain. The time is now for advanced field service management software solutions that enable field employees to be more productive and transform them into agents of customer service and new business. TOA Technologies has capitalized on this unique moment. With the most powerful routing optimization engine available and only proven native SaaS field service management solution on the global market, in 2013, TOA Technologies diversified and scaled its worldwide business, delivering its ETAdirect solution to scores of new customers, mid-sized and large, in new vertical markets and geographies. These milestones propelled TOA to 50 percent growth in 2013.

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"I am proud to say that in 2013, we successfully achieved our goals of record growth and significant diversification in every aspect of our business, and in a big way," said Yuval Brisker, co-founder and CEO of TOA Technologies. "We entered new vertical markets, from home and office equipment maintenance and repair, to carpet installation, to home security. We empowered the workforces of global companies large and small, from a 65-person crew at a small U.S. cable company to the most expansive field service transformation project ever undertaken by any company at the global telecom Telefonica. And we supported our growth with a new partnership and investment from Technology Crossover Ventures. All of this momentum serves as the catalyst for our continued growth in 2014."

"From our founding, our mission at TOA has been to create new and better ways to help businesses manage their mobile workforces. Not by small, incremental changes. Not by a copycat approach. But rather by making calculated bets on new invention and innovation, bringing technologies courageously and continuously to life to benefit our customers worldwide. So, as we kick off our tenth year in business, it is heartening for me to say that we ended a record 2013 and begin 2014 with the great momentum of successful execution," said Brisker.

In 2013, TOA achieved the following significant milestones, including:

  • Added customers in new countries including Argentina, Chile, Finland, Sweden and the Philippines
  • Doubled its customer base in Latin America
  • Penetrated new industries with new customers in office and industrial equipment maintenance, home security, property management and more
  • Secured long-term global contracts with two of the world's largest telecommunications companies, including a global contract with Telefonica spanning 24 countries
  • Launched the ETAdirect Professional solution into the mid-market in North America and gained nine new customers as a result
  • Secured a $66 million investment from Silicon Valley-based venture capitalist Technology Crossover Ventures
  • Surpassed 500 employees, increasing its team members by nearly 30 percent
  • Earned recognition on Forbes' list of America's Most Promising Companies
  • Received the designation of "Leader" and most visionary vendor in the Gartner Magic Quadrant for Field Service Management for the second year in a row

"By its very nature, technology represents the energy and opportunity of constant change. We're in the midst of the biggest change in technology ever, with the grand shift to cloud and SaaS in a totally mobile world. And TOA is more than ready for it – we're driving it," said Brisker. "Because of the commitment we made to mobile, cloud and Web-based computing from the start, I'm proud that I can confidently say to our customers that we will be there tomorrow, and for years to come. We rededicate ourselves to TOA's core mission: bringing new ideas and new technology to companies worldwide by helping them to power positive transformational change; providing reliable, flexible and innovative solutions that are ready to solve the field service needs of the future; enhancing employee productivity and morale; and ultimately, enabling the best customer experience available today. This is our commitment to our customers and our platform for continued growth."

To learn more about TOA Technologies and its ETAdirect solution, visit

About TOA Technologies

TOA Technologies is a leading provider of field service and mobile workforce management software solutions. ETAdirect, TOA's complete cloud-based field service management application suite, holistically manages the entire service delivery process from start to finish: from the moment an appointment or service is requested, through planning, routing and scheduling, to real-time customer communications and field management. ETAdirect measures everything that happens in the field, from travel times to appointment length, and creates unique performance pattern profiles for each and every person in the field. TOA's patented predictive statistical analysis engine uses personalized profiles to predict when things will happen and how long they will take to provide the most accurate optimized and efficient schedules. Through ETAdirect's natively browser-based solution and device-agnostic field service mobile app, mobile employees are empowered to get the job done right, on-time, the first time. ETAdirect is quickly deployed, highly configurable and easily integrated with existing CRM, ERP and other systems.

Across mobile workforces in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries, TOA Technologies and its ETAdirect solution suite empowers companies to achieve their goals of reducing operational costs while dramatically enhancing the customer experience. TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America, Australia and New Zealand.

Media contact 
Kayleigh Fitch 
[email protected]

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. 
Yuval Brisker  -

SOURCE TOA Technologies

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