|By PR Newswire||
|February 20, 2014 09:00 AM EST||
SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including:
- Revenue Growth
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013 with growth across-the-board in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.
- The industry's leading mobile ad technology platform and monetization tools
Reflecting its strongly differentiated value proposition for brand advertisers, Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, Mastercard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, king.com, among others.
Opera Mediaworks powers advertising for 20 of the top 25 global media companies worldwide, and directly manages advertising on more than 14,000+ premium mobile sites and applications, managing over 65 billion ad impressions a month. The platform also enabled over $500 million in publisher revenue in 2013.
- The world's most sought-after mobile advertising audience
Opera Mediaworks has now achieved a major milestone of reaching more than 500 million unique mobile consumers a month globally.
- The largest independent and cross-platform app store in the world
The Opera Mobile Store grew its user base by 172% in one year, reaching more than 100 million monthly visitors and offering more than 200,000 apps across most platforms, including Android, Java, BlackBerry, Symbian and iOS.
- Moving with the trends of smartphone and tablet growth
Opera Mediaworks' made a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a leading mobile ad network in Latin America.
- Product and service innovation
Opera Mediaworks will be introducing a slate of new products and services at Mobile World Congress building upon the strong track record of driving innovation in rich media and video, audio and voice ads and 3rd party platforms.
Through its quarterly State of Mobile Advertising reports, Opera Mediaworks provides deep insights into the war between iOS an Android, content consumption, advertising engagement and the global mobile audience.
Opera Mediaworks' presence in Barcelona
CEO Mahi de Silva will participate in a televised panel discussion run by GSMA as part of its Mobile World Live TV series on Tuesday, February 25 from 1:00 p.m. to 1:45 p.m. These series are broadcast across the internet and on the jumbo screens scattered around the show area. Mahi will participate in one of these interviews, focusing on the success of local apps.
Scott Swanson, President, Global Advertiser Sales, Opera Mediaworks is moderating a panel discussion at the the Mobile Media Summit titled, '30,000 Feet and Climbing: What CMOs Want in Mobile.' Mobile is reshaping all aspects of the marketing and media mix and at this panel attendees will hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile. Panel participants will include representatives from Ogilvy, Mindshare Worldwide, Universal McCann and PHD Network.
Opera Mediaworks will be located at the Opera Software booth at MWC (Hall 5, Stand C21) and will showcase company offerings, provide demonstrations and the opportunity to interact with Opera representatives. Opera Mediaworks will also have a booth in the App Planet pavilion (Hall 8.1, Stand I16).
"Opera Mediaworks has experienced tremendous growth and expansion, building the engine that drives the mobile ad economy in 2013," says Mahi de Silva, CEO, Opera Mediaworks. "We now have the financial strength, global footprint and technology to enable and define the next generation of data-driven digital marketing. We look forward to showcasing the only end-to-end platform specializing in mobile that serves both the supply and demand side of the mobile advertising business with a global presence during this grand event."
To meet with an Opera Mediaworks representative during Mobile World Congress, please contact [email protected].
About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy. Technology and service innovation has helped us become the world the biggest brand-focused mobile ad network, and the world's leading ad tech platform, delivering monetization tools to the biggest and best publishers around the globe. This comprehensive end-to-end platform offers solutions for brands, agencies, publishers and application developers. Our mission is to deliver relevance in the medium where relevance matters most - on mobile devices. We improve efficiency through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe.
Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
SOURCE Opera Mediaworks
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 23, 2016 05:30 PM EDT Reads: 817
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Oct. 23, 2016 05:30 PM EDT Reads: 2,844
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 23, 2016 05:00 PM EDT Reads: 737
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 23, 2016 05:00 PM EDT Reads: 1,229
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 23, 2016 05:00 PM EDT Reads: 833
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 23, 2016 04:45 PM EDT Reads: 2,400
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 23, 2016 04:30 PM EDT Reads: 1,317
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 23, 2016 04:30 PM EDT Reads: 799
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 23, 2016 04:15 PM EDT Reads: 1,473
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 23, 2016 03:30 PM EDT Reads: 1,473
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 23, 2016 03:30 PM EDT Reads: 1,521
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 23, 2016 03:15 PM EDT Reads: 1,534
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Oct. 23, 2016 03:15 PM EDT Reads: 1,582
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 23, 2016 03:00 PM EDT Reads: 34,035
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Oct. 23, 2016 02:30 PM EDT Reads: 1,370