Welcome!

News Feed Item

Opera Mediaworks announces major milestones, product innovation and international expansion at Mobile World Congress

SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including:

  • Revenue Growth

Opera Mediaworks revenues increased 134% from Q1 to Q4 2013 with growth across-the-board in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.

  • The industry's leading mobile ad technology platform and monetization tools

Reflecting its strongly differentiated value proposition for brand advertisers, Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, Mastercard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, king.com, among others.

Opera Mediaworks powers advertising for 20 of the top 25 global media companies worldwide, and directly manages advertising on more than 14,000+ premium mobile sites and applications, managing over 65 billion ad impressions a month. The platform also enabled over $500 million in publisher revenue in 2013.

  • The world's most sought-after mobile advertising audience

Opera Mediaworks has now achieved a major milestone of reaching more than 500 million unique mobile consumers a month globally.

  • The largest independent and cross-platform app store in the world

The Opera Mobile Store grew its user base by 172% in one year, reaching more than 100 million monthly visitors and offering more than 200,000 apps across most platforms, including Android, Java, BlackBerry, Symbian and iOS.

  • Moving with the trends of smartphone and tablet growth

Opera Mediaworks' made a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a leading mobile ad network in Latin America.

  • Product and service innovation

Opera Mediaworks will be introducing a slate of new products and services at Mobile World Congress building upon the strong track record of driving innovation in rich media and video, audio and voice ads and 3rd party platforms.

Through its quarterly State of Mobile Advertising reports, Opera Mediaworks provides deep insights into the war between iOS an Android, content consumption, advertising engagement and the global mobile audience.

Opera Mediaworks' presence in Barcelona

CEO Mahi de Silva will participate in a televised panel discussion run by GSMA as part of its Mobile World Live TV series on Tuesday, February 25 from 1:00 p.m. to 1:45 p.m. These series are broadcast across the internet and on the jumbo screens scattered around the show area. Mahi will participate in one of these interviews, focusing on the success of local apps.

Scott Swanson, President, Global Advertiser Sales, Opera Mediaworks is moderating a panel discussion at the the Mobile Media Summit titled, '30,000 Feet and Climbing: What CMOs Want in Mobile.' Mobile is reshaping all aspects of the marketing and media mix and at this panel attendees will hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile. Panel participants will include representatives from Ogilvy, Mindshare Worldwide, Universal McCann and PHD Network.

Opera Mediaworks will be located at the Opera Software booth at MWC (Hall 5, Stand C21) and will showcase company offerings, provide demonstrations and the opportunity to interact with Opera representatives. Opera Mediaworks will also have a booth in the App Planet pavilion (Hall 8.1, Stand I16).

"Opera Mediaworks has experienced tremendous growth and expansion, building the engine that drives the mobile ad economy in 2013," says Mahi de Silva, CEO, Opera Mediaworks. "We now have the financial strength, global footprint and technology to enable and define the next generation of data-driven digital marketing. We look forward to showcasing the only end-to-end platform specializing in mobile that serves both the supply and demand side of the mobile advertising business with a global presence during this grand event."

To meet with an Opera Mediaworks representative during Mobile World Congress, please contact [email protected].

About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy. Technology and service innovation has helped us become the world the biggest brand-focused mobile ad network, and the world's leading ad tech platform, delivering monetization tools to the biggest and best publishers around the globe. This comprehensive end-to-end platform offers solutions for brands, agencies, publishers and application developers. Our mission is to deliver relevance in the medium where relevance matters most - on mobile devices. We improve efficiency through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe.

Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.

SOURCE Opera Mediaworks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...