|By PR Newswire||
|February 20, 2014 09:00 AM EST||
SAN MATEO, Calif., Feb. 20, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile advertising platform, is set to make waves on its trip to Barcelona for Mobile World Congress taking place February 24 to 27. The company will be celebrating its one-year anniversary since the official launch of the Opera Mediaworks subsidiary and brand. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached multiple milestones in the last year including:
- Revenue Growth
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013 with growth across-the-board in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.
- The industry's leading mobile ad technology platform and monetization tools
Reflecting its strongly differentiated value proposition for brand advertisers, Opera Mediaworks ran a record number of campaigns in Q4 2013, attracting multiple category-leading brands and advertisers including BMW, Lexus, Mercedes-Benz, Canon, Samsung, AMEX, Mastercard, Wells Fargo, 20th Century Fox, BBC, Sony, Universal, Amazon, Google, Netflix, king.com, among others.
Opera Mediaworks powers advertising for 20 of the top 25 global media companies worldwide, and directly manages advertising on more than 14,000+ premium mobile sites and applications, managing over 65 billion ad impressions a month. The platform also enabled over $500 million in publisher revenue in 2013.
- The world's most sought-after mobile advertising audience
Opera Mediaworks has now achieved a major milestone of reaching more than 500 million unique mobile consumers a month globally.
- The largest independent and cross-platform app store in the world
The Opera Mobile Store grew its user base by 172% in one year, reaching more than 100 million monthly visitors and offering more than 200,000 apps across most platforms, including Android, Java, BlackBerry, Symbian and iOS.
- Moving with the trends of smartphone and tablet growth
Opera Mediaworks' made a substantial expansion in Latin America, helped by the addition of the Hunt Mobile Ads team, a leading mobile ad network in Latin America.
- Product and service innovation
Opera Mediaworks will be introducing a slate of new products and services at Mobile World Congress building upon the strong track record of driving innovation in rich media and video, audio and voice ads and 3rd party platforms.
Through its quarterly State of Mobile Advertising reports, Opera Mediaworks provides deep insights into the war between iOS an Android, content consumption, advertising engagement and the global mobile audience.
Opera Mediaworks' presence in Barcelona
CEO Mahi de Silva will participate in a televised panel discussion run by GSMA as part of its Mobile World Live TV series on Tuesday, February 25 from 1:00 p.m. to 1:45 p.m. These series are broadcast across the internet and on the jumbo screens scattered around the show area. Mahi will participate in one of these interviews, focusing on the success of local apps.
Scott Swanson, President, Global Advertiser Sales, Opera Mediaworks is moderating a panel discussion at the the Mobile Media Summit titled, '30,000 Feet and Climbing: What CMOs Want in Mobile.' Mobile is reshaping all aspects of the marketing and media mix and at this panel attendees will hear directly from the top minds in advertising on what their client CMOs want today and what they are looking at in the future for mobile. Panel participants will include representatives from Ogilvy, Mindshare Worldwide, Universal McCann and PHD Network.
Opera Mediaworks will be located at the Opera Software booth at MWC (Hall 5, Stand C21) and will showcase company offerings, provide demonstrations and the opportunity to interact with Opera representatives. Opera Mediaworks will also have a booth in the App Planet pavilion (Hall 8.1, Stand I16).
"Opera Mediaworks has experienced tremendous growth and expansion, building the engine that drives the mobile ad economy in 2013," says Mahi de Silva, CEO, Opera Mediaworks. "We now have the financial strength, global footprint and technology to enable and define the next generation of data-driven digital marketing. We look forward to showcasing the only end-to-end platform specializing in mobile that serves both the supply and demand side of the mobile advertising business with a global presence during this grand event."
To meet with an Opera Mediaworks representative during Mobile World Congress, please contact [email protected].
About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy. Technology and service innovation has helped us become the world the biggest brand-focused mobile ad network, and the world's leading ad tech platform, delivering monetization tools to the biggest and best publishers around the globe. This comprehensive end-to-end platform offers solutions for brands, agencies, publishers and application developers. Our mission is to deliver relevance in the medium where relevance matters most - on mobile devices. We improve efficiency through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe.
Opera Mediaworks includes AdMarvel, a mobile ad server and mediation platform; OMAX a mobile ad exchange, Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
SOURCE Opera Mediaworks
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 9, 2016 02:15 AM EST Reads: 6,223
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Dec. 9, 2016 02:00 AM EST Reads: 3,021
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 01:45 AM EST Reads: 978
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 9, 2016 01:45 AM EST Reads: 1,951
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 9, 2016 01:15 AM EST Reads: 3,975
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 9, 2016 01:15 AM EST Reads: 1,656
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Dec. 9, 2016 12:45 AM EST Reads: 5,115
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 9, 2016 12:45 AM EST Reads: 1,206
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 9, 2016 12:30 AM EST Reads: 884
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 9, 2016 12:00 AM EST Reads: 708
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 12:00 AM EST Reads: 1,176
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 09:45 PM EST Reads: 1,242
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 8, 2016 09:15 PM EST Reads: 1,672
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 8, 2016 09:15 PM EST Reads: 968
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 8, 2016 08:30 PM EST Reads: 1,897