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Pleasant Kids, Inc. Launches Organic Apple Juice

BURBANK, California, February 20, 2014 /PRNewswire/ --

Pleasant Kids, Inc. (OTCQB: NYBD) (the "Company"), America's premium supplier of naturally balanced pH-8.0+ spring water for children, announces the launch of its organic apple juice. The organic juice line will be released April 1, 2014 in 24 pack, 8 ounce, BPA-free bottles through Associated Grocers of Florida which covers distribution in the south-eastern U.S. and Latin America, through Unified Wholesale Grocers which covers the western U.S., as well as through the Company's website.  

The Company's entry into the organic juice market was driven by consumer demand in response to the marketplaces favorable perception of the Company's initial children's' spring water line. USDA certified organic requires "agricultural products have been grown and processed according to specific standards of various state and private certification organizations." More specifically, certifying agents review farm applications and qualified inspectors conduct annual on-site inspections, while farm records must track all management practices and materials used in organic production. Pediatric health professionals often recommend apple juice as the first juice for infants, and it remains the juice of choice for older infants and toddlers. Pleasant Kids, Inc. is positioned to benefit immediately from this new juice line, being that 49% of the apple juice consumed in the U.S. is from China where arsenic and pesticide concentrations are under regulated. Unlike the apple juices and concentrates imported from China, The Company's organic juice line will be heavily regulated and screened for arsenic and pesticides.

According to Robert Rico, President, Pleasant Kids, "Our vision is to be the leading provider of healthy beverage alternatives for children around the world. Our organic apple juice line is a market driven extension from our water line which has been very favorably received, proving our corporate vision is spot on. Our organic juices will serve as additional spring boards to bring kids the world over healthy and fun beverages their parents can trust, and that the kids can relate to, enjoy, and benefit from."

Upcoming events include the Company's participation in the 7-Eleven Central Florida Franchise Owner's Association Tradeshow in Orlando, FL on 2/27//2014.  Additional information on the Company's programs, including the cast of Pleasant Kids mascots and a sneak peak of "Growing up with the Pleasant Kids" TV and DVD series, can be found at http://www.pleasantkids.com, YouTube and Facebook.

About Unified Grocers

Unified Grocers, Inc., a California corporation organized in 1922 and incorporated in 1925, is a retailer-owned, grocery wholesale cooperative serving supermarket, specialty, restaurant supply and convenience store operators located primarily in the western United States and Pacific Rim.

About Associated Grocers of Florida

Associated Grocers of Florida, founded in 1945 as a cooperative food and grocery distributor, supplies leading independent retailers in the southeastern United States and in over 40 countries. With over 22,000 grocery products to choose from, Associated Grocers offers independent grocery stores, supermarkets and wholesale distributors a simple, cost-effective way to manage distribution needs. In addition, Associated Grocers of Florida offers value- added services that help manage everything from rush orders and reclamation to data processing and advertising.

About The Company

Headquartered in Burbank, CA. Pleasant Kids is America's premium supplier of healthy beverage alternatives for children. One of the company's fun features is our copyrighted characters. Our brand philosophy of Love, Happiness, and Joy sends a positive message to children of all ages. Additionally, all of our products are Eco-Friendly, BPA Free, Non-toxic, No Bisphenol A, and No Phthalates. Pleasant Kids, Inc. owns and operates Pleasant Kids EXTRA, Inc. EXTRA manages the intellectual copyrighted characters and makes them available for selected and limited business development, sponsorship opportunities and licensing deals.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATESSECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS.STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS"ESTIMATE", "ANTICIPATE", "BELIEVE", "PLAN" OR "EXPECT" OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO THE COMPANY'S PLANS TO ENTER INTO A MINING OPTION AGREEMENT WITHIN THE NEXT FORTY-FIVE DAYS. RISKS AND UNCERTAINTIES FOR THE COMPANY INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH MINERAL EXPLORATION AND FUNDING AS WELL AS THE RISKS SHOWN IN THE COMPANY'S MOST RECENT ANNUAL AND QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY'S ABILITY AND LEVEL OF SUPPORT FOR ITS EXPLORATION AND DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY'S EXPLORATION EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION. THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

For more information and all the latest from Pleasant Kids, Inc.

Please contact customer service at 1-855-710-KIDS or visit http://www.pleasantkids.com

Email us at [email protected]


Pleasant Kids, Inc.
2600 West Olive, 5F
Burbank, CA 91505

SOURCE Pleasant Kids Inc.

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