|By PR Newswire||
|February 20, 2014 10:00 AM EST||
SAN FRANCISCO, Feb. 20, 2014 /PRNewswire/ -- Airbnb, the world's leading community driven hospitality company today announced it is teaming up with Capitol Records and Cashmere Agency during the 2014 SXSW Music Festival in Austin, TX. The Airbnb Park will feature exclusive artist-curated pop-ups and diverse daily programming. Airbnb celebrates the most interesting people, places and experiences worldwide, and this new collaboration will provide SXSW attendees with a distinctly one-of-a-kind experience in Austin this year.
From March 11 to 15, The Airbnb Park will showcase pop-ups and open public spaces welcoming artists and fans to an oasis amidst the bustle of SXSW. Here, SXSW goers can enjoy an array of activities day and night including spa treatments, yoga, live music courtesy of emerging acts ranging from bluegrass to rock to hip hop, and specialty cooking events. The centerpieces will be three kitHAUS pop-ups curated by a trio of music artists: entertainment superstar Snoop Dogg, acclaimed LA-based indie-pop duo Capital Cities and 26-year-old soul sensation Allen Stone. Each artist will collaborate with designer Emily Henderson on the design of their pop-up to best convey their personal styles within the pop-up. Additionally, each of them will contribute to the programming at each pop-up, from specially selected musical performances to exclusive food tastings.
Attendees can stop by The Airbnb Park for beautifully designed public spaces, which include park and dining areas and wi-fi hot spots. Daily programming will entice the senses and prepare visitors for the long days and nights ahead: morning "Hang Time" will serve up organic coffee and freshly-pressed juices, "Rise + Relax" will feature meditation and yoga sessions, and rotating local chefs and food trucks will prepare tasty creations, and for those who stay out 'til the sun comes up, soothing awaits at the "Hangover Haven."
"Musicians spend so much time on the road. We know they appreciate encountering great local experiences as well as the personal comforts of home when they are away from their own for so long," says Amy Curtis-McIntyre, CMO for Airbnb. "What better way to celebrate the music community than offering the rich one-of-a-kind experiences Airbnb provides with a park that fuses it all?"
"Cashmere is excited to be partnering with Airbnb during SXSW," says Ted Chung, Founder of Cashmere Agency. "We're fans of Airbnb and how they're changing the way people travel. We look forward to creating more innovative campaigns with them."
For a full schedule of Airbnb SXSW events and a special invitation to join us in Austin, log on to www.airbnb.com/music.
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 35,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. www.airbnb.com
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