Click here to close now.




















Welcome!

News Feed Item

Exclusive Survey from American Baby and Safe Kids Worldwide: Moms Knowingly Take Risks With Baby Sleep Safety

73 Percent Admit To Placing One Item or More Inside the Crib; 28 Percent Allow Babies to Sleep on Their Stomach

NEW YORK, Feb. 20, 2014 /PRNewswire/ -- American Baby and Safe Kids Worldwide today announced the exclusive results from their new survey exposing the risks moms knowingly take in baby sleep safety. The findings from the survey, which polled 4,547 mothers with babies age one and under, are featured in a special report titled, "How Safe Is Your Sleeping Baby?" in the March 2014 issue of American Baby and online at www.americanbaby.com/safer-sleep.

Virtually all moms (96 percent) say they know the rules for safe baby slumber, which include putting baby to sleep alone, on his back, in a crib. However, only 66 percent follow this advice. Common sleep risks include allowing baby to sleep on his stomach, placing at least one item inside baby's crib, and bed sharing.

Twenty-eight percent of moms with babies under age one put their baby to sleep on his or her stomach, a practice that leaves babies at increased risk of Sudden Infant Death Syndrome (SIDS). Of those, 47 percent do it before their baby turns 3 months old despite the fact that the risk of SIDS is highest in the first four months.

Seventy-three percent of moms report they've placed at least one item inside the crib with their babies. A blanket was most common (59 percent), followed by bumpers (35 percent), stuffed animals (23 percent), and pillows (8 percent). All are suffocation hazards and can increase the risk of SIDS five-fold for babies under age one.

The high number of moms who say they sleep with their baby surprised experts. Sixty-five percent of moms polled reported they've slept in bed with their infant; 38 percent do so regularly. And, 53 percent have slept on a couch with their infant. Studies show that about half of all suffocation deaths among infants happen in an adult bed.

"We were impressed by how widely informed moms are about baby sleep safety, but disturbed by how many disregard the recommendations," said Dana Points, Editor-in-Chief of American Baby. "There are proven steps to take to avoid sleep-related infant deaths such as a putting your baby to sleep in a bare crib to reduce the risk of SIDS. Notably, 30 percent of moms nearly always put their baby to sleep with a pacifier, which can reduce the risk of SIDS by 90 percent."

"Those first months with a newborn can be exhausting," said Kate Carr, President and CEO of Safe Kids Worldwide. "Rather than risk falling asleep with baby in your bed, create a safe sleeping spot next to your bed. Room sharing, not bed sharing, keeps them close and safe."

Survey Methodology
The American Baby Sleep Survey was conducted online September 24October 7, 2013 among 4,547 U.S. mothers with children under one year of age. The objectives of the study focused on attitudes and practices regarding babies and sleep safety.  

About American Baby
American Baby, along with Parents, FamilyFun and Ser Padres, makes up The Meredith Parents Network portfolio of parenthood brands.  American Baby celebrates the thrill-of-a-lifetime experience of pregnancy and new motherhood while helping readers approach the first important years of their baby's life with confidence.  The magazine's groundbreaking "Just For You" section allows moms-to-be and new moms to receive a copy customized to precisely where they are in their stage of pregnancy or parenthood. The brand surrounds young moms with easy how-to's and friendly support and allows them to connect mom-to-mom via americanbaby.com, as well as through its social media to share real-world lessons and inspiring stories.

About Safe Kids Worldwide
Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with practical and proven resources to protect kids from unintentional injuries, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 600 coalitions in the U.S. and in 23 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 53 percent. Working together, we can do much more for kids everywhere. Join our effort at safekids.org.

SOURCE American Baby

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.