Welcome!

News Feed Item

Exclusive Survey from American Baby and Safe Kids Worldwide: Moms Knowingly Take Risks With Baby Sleep Safety

73 Percent Admit To Placing One Item or More Inside the Crib; 28 Percent Allow Babies to Sleep on Their Stomach

NEW YORK, Feb. 20, 2014 /PRNewswire/ -- American Baby and Safe Kids Worldwide today announced the exclusive results from their new survey exposing the risks moms knowingly take in baby sleep safety. The findings from the survey, which polled 4,547 mothers with babies age one and under, are featured in a special report titled, "How Safe Is Your Sleeping Baby?" in the March 2014 issue of American Baby and online at www.americanbaby.com/safer-sleep.

Virtually all moms (96 percent) say they know the rules for safe baby slumber, which include putting baby to sleep alone, on his back, in a crib. However, only 66 percent follow this advice. Common sleep risks include allowing baby to sleep on his stomach, placing at least one item inside baby's crib, and bed sharing.

Twenty-eight percent of moms with babies under age one put their baby to sleep on his or her stomach, a practice that leaves babies at increased risk of Sudden Infant Death Syndrome (SIDS). Of those, 47 percent do it before their baby turns 3 months old despite the fact that the risk of SIDS is highest in the first four months.

Seventy-three percent of moms report they've placed at least one item inside the crib with their babies. A blanket was most common (59 percent), followed by bumpers (35 percent), stuffed animals (23 percent), and pillows (8 percent). All are suffocation hazards and can increase the risk of SIDS five-fold for babies under age one.

The high number of moms who say they sleep with their baby surprised experts. Sixty-five percent of moms polled reported they've slept in bed with their infant; 38 percent do so regularly. And, 53 percent have slept on a couch with their infant. Studies show that about half of all suffocation deaths among infants happen in an adult bed.

"We were impressed by how widely informed moms are about baby sleep safety, but disturbed by how many disregard the recommendations," said Dana Points, Editor-in-Chief of American Baby. "There are proven steps to take to avoid sleep-related infant deaths such as a putting your baby to sleep in a bare crib to reduce the risk of SIDS. Notably, 30 percent of moms nearly always put their baby to sleep with a pacifier, which can reduce the risk of SIDS by 90 percent."

"Those first months with a newborn can be exhausting," said Kate Carr, President and CEO of Safe Kids Worldwide. "Rather than risk falling asleep with baby in your bed, create a safe sleeping spot next to your bed. Room sharing, not bed sharing, keeps them close and safe."

Survey Methodology
The American Baby Sleep Survey was conducted online September 24October 7, 2013 among 4,547 U.S. mothers with children under one year of age. The objectives of the study focused on attitudes and practices regarding babies and sleep safety.  

About American Baby
American Baby, along with Parents, FamilyFun and Ser Padres, makes up The Meredith Parents Network portfolio of parenthood brands.  American Baby celebrates the thrill-of-a-lifetime experience of pregnancy and new motherhood while helping readers approach the first important years of their baby's life with confidence.  The magazine's groundbreaking "Just For You" section allows moms-to-be and new moms to receive a copy customized to precisely where they are in their stage of pregnancy or parenthood. The brand surrounds young moms with easy how-to's and friendly support and allows them to connect mom-to-mom via americanbaby.com, as well as through its social media to share real-world lessons and inspiring stories.

About Safe Kids Worldwide
Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with practical and proven resources to protect kids from unintentional injuries, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 600 coalitions in the U.S. and in 23 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 53 percent. Working together, we can do much more for kids everywhere. Join our effort at safekids.org.

SOURCE American Baby

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.