|By Marketwired .||
|February 20, 2014 10:01 AM EST||
REDWOOD SHORES, CA -- (Marketwired) -- 02/20/14 -- Oracle (NYSE: ORCL)
Marketers in wealth management face new and unique challenges as they try to balance priorities that include growing the business, increasing the client- base, attracting top advisors and controlling costs. Conventional marketing methods such as direct mail, batch-and-blast emails and spreadsheet tracking no longer meet today's needs. To help wealth management organizations address these challenges and better target and engage customers and advisors, Oracle today announced Oracle Eloqua for Wealth Management.
- To help wealth management firms, banks, and life and annuity insurance companies improve marketing performance and efficiency, Oracle today introduced Oracle Eloqua for Wealth Management.
- The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Wealth Management is a flexible and scalable cloud-based solution that is designed to address the unique marketing challenges faced by wealth management organizations.
- Enable marketers to build personalized campaigns that have a measurable impact on revenue, Oracle Eloqua for Wealth Management includes best practice templates, dynamic content and advanced analytics.
- Oracle Eloqua for Wealth Management also helps marketers increase the efficiency and effectiveness of marketing campaigns by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.
- Advanced targeting and segmentation increases campaign reach and maximizes marketing effectiveness by enabling marketers in wealth management organizations to personalize engagement with customers, advisors and potential job applicants.
- To address regulatory and compliance requirements Oracle Eloqua for Wealth management offers capabilities that enable administrators to configure the system to save a copy of every e-mail sent through the software to a destination of your choice, facilitating adherence to compliance requirements.
- Oracle Marketing Cloud now has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, industrial services, life sciences and wealth management organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.
Oracle Eloqua for Wealth Management helps marketers increase revenue, reduce costs and meet regulatory and compliance requirements, by supporting the design and delivery of personalized communications and campaigns. Key benefits delivered by Oracle Eloqua for Wealth Management include:
- Optimized campaign management and execution: An intuitive user interface specifically designed for the wealth management industry coupled with six (6) pre-built campaigns with accompanying assets like, landing pages and forms, to automate email, demand generation, and content marketing programs. This feature helps contribute to a rapid ROI, increased user adoption, and accelerated time to value -- pre-builts eliminate guesswork and provides the opportunity for early successes
- Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation helps wealth management marketers increase engagement and improve efficiency by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
- Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Wealth Management enables marketers to deploy compliant and approved digital communications across all channels.
- Better lead management: Oracle Eloqua Lead Management helps organizations grow their new business pipeline and attract new clients by identifying the best client relationships and nurturing unqualified, or cold relationships, to maximize engagement.
- Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on new business leads and ROI.
- Rapid deployment: With Oracle's proven methodology and pre-packaged content for new advisor recruitment, client relationship building, events, and e-newsletters, marketers can ensure rapid time to market for marketing campaigns.
- Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.
- The combination of these capabilities extends the consistency and effective economically viable reach of advisors to all of their clients, which strengthens relationships and grows the business.
- "To accelerate user adoption, optimize performance and achieve rapid time to value, marketers need solutions that are specifically designed to meet the unique opportunities and challenges presented by the financial services industry," said Steve Miranda, executive vice president, Oracle Applications Development. "With industry-specific capabilities that support marketing activities at every stage of the customer lifecycle, Oracle Eloqua for Wealth Management helps wealth management firms, banks, and life and annuity insurance companies improve marketing performance and efficiency."
- Oracle Eloqua Industry Solutions
- Oracle Marketing Cloud
- Oracle Eloqua Lead Management
- Oracle Eloqua Content Marketing
- Oracle Eloqua Campaign Management
- Oracle Eloqua Marketing Measurement
- Oracle Eloqua Targeting and Segmentation
- Oracle Eloqua AppCloud
- Oracle Eloqua Twitter
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
May. 4, 2016 12:45 AM EDT Reads: 1,175
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 12:15 AM EDT Reads: 1,108
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 3, 2016 11:45 PM EDT Reads: 1,000
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
May. 3, 2016 11:30 PM EDT Reads: 1,234
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 3, 2016 11:00 PM EDT Reads: 1,279
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 3, 2016 11:00 PM EDT Reads: 1,202
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 3, 2016 10:45 PM EDT Reads: 760
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 3, 2016 10:00 PM EDT Reads: 1,205
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 3, 2016 10:00 PM EDT Reads: 1,313
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 3, 2016 09:45 PM EDT Reads: 327
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 3, 2016 08:45 PM EDT Reads: 1,280
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 3, 2016 08:45 PM EDT Reads: 963
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 3, 2016 08:30 PM EDT Reads: 1,198
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 3, 2016 08:00 PM EDT Reads: 1,041