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Steve Altman, Former Qualcomm President and Vice Chairman, Joins the MagnaCom Team as Active Advisor

Mobile World CongressMagnaCom Ltd., a privately held company with a mission to reinvent digital communications, today announced that Steve Altman, former President and Vice Chairman of Qualcomm (NASDAQ: QCOM), has joined the MagnaCom advisory board. Mr. Altman is recognized as the chief architect of Qualcomm’s successful IP licensing business, and will now actively assist MagnaCom in developing and executing its technology licensing business. Mr. Altman brings a critical skillset to MagnaCom, as the company enters its next chapter of driving WAM™ technology to become the new modulation of the 21st century. As part of this arrangement, Mr. Altman is also acquiring a meaningful holding in MagnaCom.

“I’m truly excited to join Yossi, Amir and the MagnaCom team, and am energized by their passion and commitment to advancing the communications industry,” said Steve Altman. “I have been very impressed with how much the company has accomplished so far in demonstrating the advantages of its patented WAM technology. I was fortunate to join the Qualcomm team very early and help build the company’s licensing business, and I look forward to applying my experience to help MagnaCom realize its vision of reinventing digital communications.”

WAM (WAve Modulation) is a vastly superior modulation, announced December 2013 and demonstrated to hundreds of industry executives during CES last month. The live demonstration showed a 10dB system gain advantage compared with legacy QAM (Quadrature Amplitude Modulation) – the modulation used in nearly all global networks for the past 40 years. A 10dB gain results in over 400% longer reach, 50% lower power, 50% better spectrum utilization and massive improvements in speed, throughput and networks operating cost. WAM applies equally to both wired and wireless communication and is 100% backward compatible with QAM, while costing less than 1mm2 of silicon to implement. Initial deployment is expected in point-to-point applications, such as wireless backhaul, satellite and fiber, followed by broader adoption into standards-based mass markets like cable, DSL, Wi-Fi and cellular. Learn more about WAM technology.

“This is a pivotal point in our company trajectory, and Steve is the absolute best person to guide us in turning WAM technology into the 'next big thing' in communications,” said Yossi Cohen, co-founder and CEO of MagnaCom. “By demonstrating the 10dB advantage at CES, we were finally able to overcome the natural skepticism by customers, partners and analysts. Our team is now executing our early partnership engagements, while hiring extensively to enable an accelerated scaling to the next level. Steve’s proven track record and right experience, combined with the company’s breakthrough technology, positions MagnaCom to make a huge impact on the telecommunications industry. This is truly an exciting time for the company.”

Steven R. Altman served as a member of Qualcomm's Executive Committee for nearly 15 years, providing direction and guidance on the overall Company vision and strategy. Joining Qualcomm in 1989, his leadership roles have included General Counsel, President of Qualcomm Technology Licensing (QTL), President of Qualcomm, Vice Chairman. Mr. Altman was the chief architect of Qualcomm's IP licensing strategy, responsible for licensing its broad intellectual property portfolio for wireless communications, which has accelerated the growth of CDMA technology. In that role, he was responsible for structuring and negotiating Qualcomm’s license agreements, joint ventures and strategic relationships. Under Mr. Altman’s leadership, Qualcomm entered into domestic and international licensing agreements with the world's largest telecommunications and electronics companies. Mr. Altman's contributions have helped enable the successful growth, evolution and expansion of Qualcomm.

Meet MagnaCom at Mobile World Congress

To schedule a meeting during MWC, February 24-27, 2014 in Barcelona, please email us at: info@magna-com.com or call Jeremy Hyatt at +1 949 464 8926.

About MagnaCom

MagnaCom is a privately held technology company aiming to reinvent the evolution of digital communications. The company was founded around a whole new, patented modulation technology called WAM™, which can help alleviate the global spectrum congestion and insatiable demand for more bandwidth. This impacts cellular, Wi-Fi, satellite and cable TV, wireless backhaul, cable and DSL modems, long and short haul fiber and numerous other applications. The company assembled a world-class team of scientists, executives and advisors from Broadcom, Qualcomm, Motorola Mobility (acquired by Google), Texas Instruments, Intel, ST Microelectronics and Passif Semiconductor (recently acquired by Apple). WAM technology applies to carriers, handset manufacturers, and any wired and wireless system OEMs, and communication IC vendors who strive to save spectrum, increase bandwidth, speed and distance or reduce power consumption. With 15 issued patents and over 50 more pending MagnaCom is challenging the 40-year dominance of QAM as the modulation of choice for all advanced wired and wireless systems. For more information, visit www.magna-com.com.

WAM™ is a trademark of MagnaCom Ltd.

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