Welcome!

News Feed Item

Acquia Announces Acquia Lift for Greater Digital Marketing Success

Advanced Personalization for Drupal-Based Sites Delivers Increased Digital Engagement and Revenue Generation

BURLINGTON, MA -- (Marketwired) -- 02/20/14 -- Acquia, where great digital experiences begin, today announced Acquia Lift, an optimization platform that enables marketing teams to transform the digital experiences they offer customers into engines for revenue generation. Leveraging unique machine learning algorithms that understand user behavior, the personalization platform for Drupal-based sites gives organizations the agility and scalability to create a deeper, more relevant experience for site visitors. This, in turn, enables the marketing team to deliver the right content to the right visitors through the right channel to drive greater conversions and revenue.

Acquia Lift provides powerful optimization tools to get a campaign up and running with a single click, and tests content not only against consumer profiles but also specific consumer attributes. Based on these insights, Acquia Lift then automates the delivery of personalized content to each site visitor, inspiring action such as a new registration, a purchase, or improved engagement on a new mobile site.

"Until now, it's been tough for the millions of Drupal sites to easily incorporate robust personalization capabilities," said Tom Erickson, CEO, Acquia. "Acquia Lift equips the digital marketer with powerful website testing and content targeting tools to optimize content for each visitor. As content, community and commerce converge, digital experiences are becoming more complex. Acquia Lift ensures that each interaction delivers a relevant, high-quality experience customers expect."

Acquia Lift ensures customers' expectations are met during every site visit by giving marketers access to testing, targeting, and analytics capabilities that simplify the delivery of hyper-personal digital experiences. This, in turn, enables the marketing team to know their customers and deliver more of the content types that convert.

"Our artists have extremely dedicated fans who always ask more information. But representing hundreds of musical artists, each with a unique fanbase, prohibits us from manually mining this data to uncover and leverage actionable insights as it relates to user preferences," said Lee Hammond, VP Digital, Interscope Records. "With Acquia Lift's optimization and content targeting capabilities, we can improve our ability to deliver the content these fans look for in a way that makes the most sense for them, while also enabling us to drive greater conversions."

"To succeed in today's digital environment, firms must deliver smarter, more customer-centric interactions that feel like they were tailored for each user and his or her specific set of circumstances. It must be more dynamic and more predictive than current personalization techniques," stated the January 2014 Forrester Research, Inc. report: "Advance to Next-Generation Personalization."

Additional features and benefits of Acquia Lift include:

  • Easy implementation -- Designed to enable anyone within an organization to get testing and targeting functionalities up and running fast on their Drupal-based site.
  • Intuitive -- Enables organizations to easily create, iterate, and optimize content within the same interface, rather than toggling between web content management (WCM) and targeting systems.
  • A/B and Multivariate Testing -- Includes a variety of different testing and targeting options at the site owner's disposal natively within the Drupal interface. These options enable the site owner to do both simple A/B and more complex multi-variate testing and then report back the results.
  • Interoperable -- With Acquia Lift, there's no need to focus on a single stack. The solution integrates easily with third party technologies, letting organizations have the freedom to leverage existing digital marketing tools, and explore emerging high value tools they may consider using in the future.
  • Measurable -- Acquia Lift enables developers to define custom conversion goals for their sites and provides an easy-to-implement Drupal-specific personalization tool that automates the delivery of relevant experiences. Digital marketing teams can also create and track conversion goals, and gain real-time, granular insight into website conversion performance against KPIs.
  • Auditable record of all interactions -- Enables the marketing team to gain insights from explicit information within the site, to anonymous user actions, to third party applications.
  • No "instrumentation" needed -- Acquia Lift does not require developers to "instrument" a website HTML with Javascript tags, reducing the cost and time required while increasing web page load performance.

Check out this short video to learn more about Acquia Lift.

For more information about Acquia and its digital enterprise toolset, visit www.acquia.com.

About Acquia
Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 4,000 organizations that are moving at the speed of the web with Acquia's solutions for content, community and commerce. Acquia offers developer tools, cloud solutions and global expertise to drive success the open source way.

Dream It. Drupal It. Acquia.

See who's using Drupal at http://www.drupalshowcase.com, and for more information visit www.acquia.com or call +1 781 238 8600.

All logos, company and product names are trademarks or registered trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Erica Orthmann or Kristin Allaben
LaunchSquad
acquia (at) launchsquad.com
+1 617 945 1915

Christopher Rogers
Acquia
christopher.rogers (at) acquia.com
+1 781 238 8645

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.