Welcome!

News Feed Item

Achieving Translation Success: Keys to Effective Translations of Technical Documentation

NEW YORK, Feb. 20, 2014 /PRNewswire-iReach/ -- Electronics expos such as the International Consumer Electronics Show are a great venue for introducing new products and winning new customers around the world. When preparing to present and sell your electronics at these shows, however, it's important to keep culture in mind. You should maximize every opportunity to show potential buyers that your products are designed to meet their unique needs. One often-overlooked way to build a stronger customer connection is to address the cultural and linguistic conventions of your target audience when translating your products' technical documentation—installation guides, operating manuals and user guides.

(Photo: http://photos.prnewswire.com/prnh/20140220/MN68555)

This is a powerful way to build customer loyalty—by helping your international customers spend time enjoying your products rather than struggling to understand the documentation. Keep the following aspects of translation in mind during your project:

 Keep culture's effect on language in mind. Because technical documentation is based in scientific terminology, many assume that it can be translated to other languages without worrying about culture. However, language—technical or otherwise—is shaped by culture. To create more effective documentation and form meaningful connections with your international customers, partner with a language service provider that offers translation professionals who are intimately familiar with the target language and the culture in which it is spoken. For example, the word procedure has several equivalents in Farsi.1 In cases like this, choosing the wrong translation for the documentation's context may make your brand seem "foreign" and cause customers to have to work harder to figure out what you are trying to say. Both of these results can alienate rather than bring you closer to your customers.

 Translate all images and icons. Just as culture affects language, it can influence how the meanings of images are perceived by the target culture. For example, if you are using an American "stop" sign as an icon and translating your documentation into Japanese, you must change the icon to its Japanese equivalent—an inverted red triangle.2 Be careful to evaluate the content of images and their format. For example, if your target language is read from right to left, such as Hebrew, any diagrams that show steps sequentially from left to right in the original documentation must be reversed as part of the conversion process. Consideration of such cultural and linguistic conventions will make your documentation more effective and show your customers that you understand their daily life.

 Know how your product is going to be used. Language and images are not the only aspects of technical documentation to consider. It is also important to clearly understand how products similar to yours are used by consumers in the target country. For example, mobile phone use varies widely from country to country—South Korean consumers typically have personal phones and use them for everything from credit cards to TVs. Yet as recently as a few years ago, most households in India had a single mobile phone that was shared among family members.3,4 Similarly, in some collectivist cultures where sharing is encouraged, it is common to have one radio per household rather than one per resident.5 Noting these differences and incorporating them into your documentation can help to further distinguish your brand as one that meets and anticipates the needs of international customers.

Your language service provider should be well versed in these aspects of culture and language as a component of translating technical documentation. If they are, they can help you create documentation that will differentiate you from your competition in the eyes of international consumers.

References:

1 Hosseinimanesh, Ladan, "Cultural Differences Between English and Persian in Technical Translation," International Journal of English Linguistics 2011;1(1):229–235

2 "Traffic Rules in Japan You Need to Know," Hokkaido Regional Development Bureau, Accessed January 13, 2014

3 Sang-Hun, Choe, "In South Korea, All of Life is Mobile," The New York Times, May 24, 2009

4 Chavan, Apala Lahiri, "A Dramatic Day in the Life of a Shared Indian Mobile Phone," Usability and Internationalization: HCI and Culture Lecture Notes in Computer Science, 2007;4559:19–26.

5 Chavan, Apala Lahiri, "Smart Strategies for Creating Culture Friendly Products and Interfaces," Usability and Internationalization: HCI and Culture Lecture Notes in Computer Science, 2007;4559:27–32.

Full article: http://www.merrillbrink.com/keys-to-effective-translations-of-technical-documentation-02172014.htm

About Merrill Brink International

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO/IEC 27001:2005 and ISO 13485:2003, and compliant to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.

Media Contact: Vanessa Lontoc, Merrill Brink International, 212-229-6532, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Merrill Brink International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...