Welcome!

News Feed Item

Achieving Translation Success: Keys to Effective Translations of Technical Documentation

NEW YORK, Feb. 20, 2014 /PRNewswire-iReach/ -- Electronics expos such as the International Consumer Electronics Show are a great venue for introducing new products and winning new customers around the world. When preparing to present and sell your electronics at these shows, however, it's important to keep culture in mind. You should maximize every opportunity to show potential buyers that your products are designed to meet their unique needs. One often-overlooked way to build a stronger customer connection is to address the cultural and linguistic conventions of your target audience when translating your products' technical documentation—installation guides, operating manuals and user guides.

(Photo: http://photos.prnewswire.com/prnh/20140220/MN68555)

This is a powerful way to build customer loyalty—by helping your international customers spend time enjoying your products rather than struggling to understand the documentation. Keep the following aspects of translation in mind during your project:

 Keep culture's effect on language in mind. Because technical documentation is based in scientific terminology, many assume that it can be translated to other languages without worrying about culture. However, language—technical or otherwise—is shaped by culture. To create more effective documentation and form meaningful connections with your international customers, partner with a language service provider that offers translation professionals who are intimately familiar with the target language and the culture in which it is spoken. For example, the word procedure has several equivalents in Farsi.1 In cases like this, choosing the wrong translation for the documentation's context may make your brand seem "foreign" and cause customers to have to work harder to figure out what you are trying to say. Both of these results can alienate rather than bring you closer to your customers.

 Translate all images and icons. Just as culture affects language, it can influence how the meanings of images are perceived by the target culture. For example, if you are using an American "stop" sign as an icon and translating your documentation into Japanese, you must change the icon to its Japanese equivalent—an inverted red triangle.2 Be careful to evaluate the content of images and their format. For example, if your target language is read from right to left, such as Hebrew, any diagrams that show steps sequentially from left to right in the original documentation must be reversed as part of the conversion process. Consideration of such cultural and linguistic conventions will make your documentation more effective and show your customers that you understand their daily life.

 Know how your product is going to be used. Language and images are not the only aspects of technical documentation to consider. It is also important to clearly understand how products similar to yours are used by consumers in the target country. For example, mobile phone use varies widely from country to country—South Korean consumers typically have personal phones and use them for everything from credit cards to TVs. Yet as recently as a few years ago, most households in India had a single mobile phone that was shared among family members.3,4 Similarly, in some collectivist cultures where sharing is encouraged, it is common to have one radio per household rather than one per resident.5 Noting these differences and incorporating them into your documentation can help to further distinguish your brand as one that meets and anticipates the needs of international customers.

Your language service provider should be well versed in these aspects of culture and language as a component of translating technical documentation. If they are, they can help you create documentation that will differentiate you from your competition in the eyes of international consumers.

References:

1 Hosseinimanesh, Ladan, "Cultural Differences Between English and Persian in Technical Translation," International Journal of English Linguistics 2011;1(1):229–235

2 "Traffic Rules in Japan You Need to Know," Hokkaido Regional Development Bureau, Accessed January 13, 2014

3 Sang-Hun, Choe, "In South Korea, All of Life is Mobile," The New York Times, May 24, 2009

4 Chavan, Apala Lahiri, "A Dramatic Day in the Life of a Shared Indian Mobile Phone," Usability and Internationalization: HCI and Culture Lecture Notes in Computer Science, 2007;4559:19–26.

5 Chavan, Apala Lahiri, "Smart Strategies for Creating Culture Friendly Products and Interfaces," Usability and Internationalization: HCI and Culture Lecture Notes in Computer Science, 2007;4559:27–32.

Full article: http://www.merrillbrink.com/keys-to-effective-translations-of-technical-documentation-02172014.htm

About Merrill Brink International

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO/IEC 27001:2005 and ISO 13485:2003, and compliant to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.

Media Contact: Vanessa Lontoc, Merrill Brink International, 212-229-6532, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Merrill Brink International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...