Click here to close now.

Welcome!

News Feed Item

Central Desktop Continues Accelerated Growth in the Marketers’ Ecosystem With Strong Results in 2013

Central Desktop (www.centraldesktop.com), the leading cloud-based collaboration platform provider for marketers, announced 2013 highlights, further cementing its position in the marketing collaboration and work management space. Notable achievements include year-over-year growth of 70% for its flagship SocialBridge® collaboration solution for marketers and agencies, key marketing customer wins and significant product enhancements to address its growing base of enterprise customers. The company attributes its 2013 success to deep knowledge of the marketers’ ecosystem, marketer-specific product innovation, award-winning customer service and sharp focus on self-sustaining growth.

Continued Growth, Renewals and Profitability

Central Desktop won a number of high-profile companies, marketers and creative agencies – including iCrossing, Dillard’s, MIT, Emdeon, Roland, RPA and Kimberly-Clark Corporation – resulting in 70% growth for its SocialBridge collaboration solution. Central Desktop also continued its sharp focus on high growth and profitability while investing in groundbreaking innovation initiatives in 2014.

Deepening Knowledge of the Marketers’ Ecosystem

In 2013, Central Desktop established a marketing and advertising industry board of advisors to bring further expertise to Central Desktop’s strategic planning, product, corporate development and partnering initiatives. The company welcomed the insights and experience of three members to its newly created board: Carol Meyers, chief marketing officer of IT security risk management solutions leader Rapid7 and an accomplished marketing and sales leader who has delivered more than $1.5B in market value for investors through three IPOs; Jerry Rios, a veteran technology and operations executive who serves as senior vice president and chief technology officer of reputable full-service advertising agency GSD&M and Jim Kreller, vice president of sales at Vibes and a seasoned sales and channel development executive focused on social business transformation, leveraging marketer collaboration technologies, partner optimization and ecosystem-building.

Marketer-Centric Product Advances

As a thought leader in the marketers’ ecosystem, Central Desktop leveraged the needs and challenges of marketers and agencies as inspiration for major advancements in its SocialBridge cloud collaboration platform to revolutionize how marketers execute their business. Amongst the many new capabilities and enhancements added in 2013 are:

  • a radically simplified user experience;
  • account view for streamlined client and campaign management;
  • integration with leading file management providers Box, Dropbox and Google Drive, which gives users the ability to upload files directly from locations beyond the desktop and edit files directly from SocialBridge using the native apps installed on their computers;
  • a new reporting engine that provides users with the ability to filter, arrange and group data to keep track of projects and share reports with executives who need to be looped into the status of projects; and
  • new APIs that make possible more connections with third-party applications critical to a marketing team’s day-to-day operations.

According to Kristy McKnight, vice president of product, “Our products and customers are at the nexus of two of the fastest growing sectors of the market - marketing technology and collaboration. The way marketers work is dramatically changing with their creative assets, campaigns and work originating in the cloud. Our mission is to continue to lead the industry with solutions that address this dynamic shift happening within the marketers’ ecosystem.”

Industry Recognition for Product, Customer Service and Leadership Excellence

Central Desktop was honored with a number of accolades in 2013, including being named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Central Desktop was also named to the 2013 Inc. 500|5000 list of America’s fastest growing private companies, where the company joined the likes of LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on the 2013 list. Central Desktop was also recognized with a Gold Stevie® Award in the “Customer Service Team of the Year” category of the American Business AwardsSM, a Silver Stevie® Award in the “Customer Service Department of the Year” category, and a Silver Stevie® Award in the “New Product or Service of the Year - Software - Collaboration/Social Networking Solution” category. CEO Isaac Garcia earned a spot on the 2013 Socaltech 50 and was named CEO of the Year by the CEO World Awards.

Philanthropy

As part of its community outreach programs, Central Desktop continued to drive its CD Gives program, which helps nonprofits communicate and collaborate. The company donates its collaboration platform to qualified applicants, such as the International Institute of Los Angeles (IILA), which is using SocialBridge to connect anti human-trafficking groups and law enforcement agencies.

According to CEO Isaac Garcia, “Central Desktop had a stellar year in 2013 with strong growth and significant customer expansion within the marketers’ ecosystem. Many creative agencies and marketing teams today are flailing as they adjust to the 'big shift to digital.' Our collaboration platform for marketers addresses their needs like no other product on the market today. Every day, marketers are executing their campaigns faster with SocialBridge. Their creative teams are getting more done faster because of SocialBridge. ”

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit www.centraldesktop.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York