News Feed Item

Central Desktop Continues Accelerated Growth in the Marketers’ Ecosystem With Strong Results in 2013

Central Desktop (www.centraldesktop.com), the leading cloud-based collaboration platform provider for marketers, announced 2013 highlights, further cementing its position in the marketing collaboration and work management space. Notable achievements include year-over-year growth of 70% for its flagship SocialBridge® collaboration solution for marketers and agencies, key marketing customer wins and significant product enhancements to address its growing base of enterprise customers. The company attributes its 2013 success to deep knowledge of the marketers’ ecosystem, marketer-specific product innovation, award-winning customer service and sharp focus on self-sustaining growth.

Continued Growth, Renewals and Profitability

Central Desktop won a number of high-profile companies, marketers and creative agencies – including iCrossing, Dillard’s, MIT, Emdeon, Roland, RPA and Kimberly-Clark Corporation – resulting in 70% growth for its SocialBridge collaboration solution. Central Desktop also continued its sharp focus on high growth and profitability while investing in groundbreaking innovation initiatives in 2014.

Deepening Knowledge of the Marketers’ Ecosystem

In 2013, Central Desktop established a marketing and advertising industry board of advisors to bring further expertise to Central Desktop’s strategic planning, product, corporate development and partnering initiatives. The company welcomed the insights and experience of three members to its newly created board: Carol Meyers, chief marketing officer of IT security risk management solutions leader Rapid7 and an accomplished marketing and sales leader who has delivered more than $1.5B in market value for investors through three IPOs; Jerry Rios, a veteran technology and operations executive who serves as senior vice president and chief technology officer of reputable full-service advertising agency GSD&M and Jim Kreller, vice president of sales at Vibes and a seasoned sales and channel development executive focused on social business transformation, leveraging marketer collaboration technologies, partner optimization and ecosystem-building.

Marketer-Centric Product Advances

As a thought leader in the marketers’ ecosystem, Central Desktop leveraged the needs and challenges of marketers and agencies as inspiration for major advancements in its SocialBridge cloud collaboration platform to revolutionize how marketers execute their business. Amongst the many new capabilities and enhancements added in 2013 are:

  • a radically simplified user experience;
  • account view for streamlined client and campaign management;
  • integration with leading file management providers Box, Dropbox and Google Drive, which gives users the ability to upload files directly from locations beyond the desktop and edit files directly from SocialBridge using the native apps installed on their computers;
  • a new reporting engine that provides users with the ability to filter, arrange and group data to keep track of projects and share reports with executives who need to be looped into the status of projects; and
  • new APIs that make possible more connections with third-party applications critical to a marketing team’s day-to-day operations.

According to Kristy McKnight, vice president of product, “Our products and customers are at the nexus of two of the fastest growing sectors of the market - marketing technology and collaboration. The way marketers work is dramatically changing with their creative assets, campaigns and work originating in the cloud. Our mission is to continue to lead the industry with solutions that address this dynamic shift happening within the marketers’ ecosystem.”

Industry Recognition for Product, Customer Service and Leadership Excellence

Central Desktop was honored with a number of accolades in 2013, including being named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Central Desktop was also named to the 2013 Inc. 500|5000 list of America’s fastest growing private companies, where the company joined the likes of LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on the 2013 list. Central Desktop was also recognized with a Gold Stevie® Award in the “Customer Service Team of the Year” category of the American Business AwardsSM, a Silver Stevie® Award in the “Customer Service Department of the Year” category, and a Silver Stevie® Award in the “New Product or Service of the Year - Software - Collaboration/Social Networking Solution” category. CEO Isaac Garcia earned a spot on the 2013 Socaltech 50 and was named CEO of the Year by the CEO World Awards.


As part of its community outreach programs, Central Desktop continued to drive its CD Gives program, which helps nonprofits communicate and collaborate. The company donates its collaboration platform to qualified applicants, such as the International Institute of Los Angeles (IILA), which is using SocialBridge to connect anti human-trafficking groups and law enforcement agencies.

According to CEO Isaac Garcia, “Central Desktop had a stellar year in 2013 with strong growth and significant customer expansion within the marketers’ ecosystem. Many creative agencies and marketing teams today are flailing as they adjust to the 'big shift to digital.' Our collaboration platform for marketers addresses their needs like no other product on the market today. Every day, marketers are executing their campaigns faster with SocialBridge. Their creative teams are getting more done faster because of SocialBridge. ”

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit www.centraldesktop.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.