Welcome!

News Feed Item

Central Desktop Continues Accelerated Growth in the Marketers’ Ecosystem With Strong Results in 2013

Central Desktop (www.centraldesktop.com), the leading cloud-based collaboration platform provider for marketers, announced 2013 highlights, further cementing its position in the marketing collaboration and work management space. Notable achievements include year-over-year growth of 70% for its flagship SocialBridge® collaboration solution for marketers and agencies, key marketing customer wins and significant product enhancements to address its growing base of enterprise customers. The company attributes its 2013 success to deep knowledge of the marketers’ ecosystem, marketer-specific product innovation, award-winning customer service and sharp focus on self-sustaining growth.

Continued Growth, Renewals and Profitability

Central Desktop won a number of high-profile companies, marketers and creative agencies – including iCrossing, Dillard’s, MIT, Emdeon, Roland, RPA and Kimberly-Clark Corporation – resulting in 70% growth for its SocialBridge collaboration solution. Central Desktop also continued its sharp focus on high growth and profitability while investing in groundbreaking innovation initiatives in 2014.

Deepening Knowledge of the Marketers’ Ecosystem

In 2013, Central Desktop established a marketing and advertising industry board of advisors to bring further expertise to Central Desktop’s strategic planning, product, corporate development and partnering initiatives. The company welcomed the insights and experience of three members to its newly created board: Carol Meyers, chief marketing officer of IT security risk management solutions leader Rapid7 and an accomplished marketing and sales leader who has delivered more than $1.5B in market value for investors through three IPOs; Jerry Rios, a veteran technology and operations executive who serves as senior vice president and chief technology officer of reputable full-service advertising agency GSD&M and Jim Kreller, vice president of sales at Vibes and a seasoned sales and channel development executive focused on social business transformation, leveraging marketer collaboration technologies, partner optimization and ecosystem-building.

Marketer-Centric Product Advances

As a thought leader in the marketers’ ecosystem, Central Desktop leveraged the needs and challenges of marketers and agencies as inspiration for major advancements in its SocialBridge cloud collaboration platform to revolutionize how marketers execute their business. Amongst the many new capabilities and enhancements added in 2013 are:

  • a radically simplified user experience;
  • account view for streamlined client and campaign management;
  • integration with leading file management providers Box, Dropbox and Google Drive, which gives users the ability to upload files directly from locations beyond the desktop and edit files directly from SocialBridge using the native apps installed on their computers;
  • a new reporting engine that provides users with the ability to filter, arrange and group data to keep track of projects and share reports with executives who need to be looped into the status of projects; and
  • new APIs that make possible more connections with third-party applications critical to a marketing team’s day-to-day operations.

According to Kristy McKnight, vice president of product, “Our products and customers are at the nexus of two of the fastest growing sectors of the market - marketing technology and collaboration. The way marketers work is dramatically changing with their creative assets, campaigns and work originating in the cloud. Our mission is to continue to lead the industry with solutions that address this dynamic shift happening within the marketers’ ecosystem.”

Industry Recognition for Product, Customer Service and Leadership Excellence

Central Desktop was honored with a number of accolades in 2013, including being named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Central Desktop was also named to the 2013 Inc. 500|5000 list of America’s fastest growing private companies, where the company joined the likes of LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on the 2013 list. Central Desktop was also recognized with a Gold Stevie® Award in the “Customer Service Team of the Year” category of the American Business AwardsSM, a Silver Stevie® Award in the “Customer Service Department of the Year” category, and a Silver Stevie® Award in the “New Product or Service of the Year - Software - Collaboration/Social Networking Solution” category. CEO Isaac Garcia earned a spot on the 2013 Socaltech 50 and was named CEO of the Year by the CEO World Awards.

Philanthropy

As part of its community outreach programs, Central Desktop continued to drive its CD Gives program, which helps nonprofits communicate and collaborate. The company donates its collaboration platform to qualified applicants, such as the International Institute of Los Angeles (IILA), which is using SocialBridge to connect anti human-trafficking groups and law enforcement agencies.

According to CEO Isaac Garcia, “Central Desktop had a stellar year in 2013 with strong growth and significant customer expansion within the marketers’ ecosystem. Many creative agencies and marketing teams today are flailing as they adjust to the 'big shift to digital.' Our collaboration platform for marketers addresses their needs like no other product on the market today. Every day, marketers are executing their campaigns faster with SocialBridge. Their creative teams are getting more done faster because of SocialBridge. ”

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit www.centraldesktop.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...