|By Marketwired .||
|February 20, 2014 01:56 PM EST||
CAMBRIDGE, MA -- (Marketwired) -- 02/20/14 -- Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today announced the latest version of its Next-Best-Action Marketing solution. This new solution has enhanced outbound capabilities so that marketers can better target customers in the mobile channel by defining specific geographic locations to help deliver real-time offers at the location where a customer interacts with a business.
With Pega, marketers have direct control over driving profitable and customer relationship building customer strategies, including differentiation, branding, retention, upsell and cross-sell. This latest release of Next-Best-Action-Marketing enables companies to have a connected customer conversation, across channels with the ability to adapt in real-time to help ensure a targeted offer is presented to the appropriate customer. This Build for Change® philosophy is incorporated into the new features for mobile, with Apple Passbook, integration and dynamic microsite capabilities to further target and converse with a customer over multiple channels and devices.
Pega Next-Best-Action-Marketing delivers a unique set of capabilities that address the evolving needs of today's marketing organizations, empowering marketing executives and marketing analysts to rapidly capture, design and execute the best customer strategy for each given situation and communication channel, blending traditional campaigns with contextual and event-driven real-time offers. The system dynamically adapts to the customer's goals and the company's objectives, balancing both to ensure the best possible outcome of each interaction, regardless of communication channel. Pega Next-Best-Action-Marketing, like all Pega solutions, is available for deployment on-premise or within the Pega Cloud.
Quotes & Commentary:
"Marketing Campaigns are evolving, as they are becoming more customer centric and utilizing big data with predictive capabilities to drive the right conversations across channels. Organizations can now leverage contextually appropriate and profitable offers at the right time via mobile, a powerful tool for today's marketers," said Ed Burek, Director of Product Marketing at Pegasystems. "Our new version of Pega Next-Best-Action-Marketing helps make it easier for companies to engage customers and personalize offers based on the location that a customer chooses to interact with a business. Combining geolocation with predictive and adaptive analytics provides game changing capabilities for today's marketers to provide the right information, drive revenue, reduce churn and build lifetime value. Pega enables the CMO to meet ever increasing expectations of their organizations, the market and the customer."
Highlights & Key Facts:
Pega Next-Best-Action-Marketing, manages customer relationships across inbound and outbound channels. The solution continuously evaluates the customer, situation and overall business goals to dynamically recommend relevant actions or offers with features such as:
- Geolocation Targeted Marketing - Provides the ability to reach customers wherever they are with offers that are specific to their location and time. Marketers can define geographic locations and associate those locations with real-time events to present appropriate, location specific offers
- Outbound Offer Bundling - Enables marketers to create dynamic, personalized bundled offers, which are offers that dynamically combine multiple products and services as an attractive package for a customer, for every outbound customer interaction
- Apple Passbook Integration - Marketers can now seamlessly integrate their offers into Apple's virtual wallet, Passbook, by designing and delivering "passes" directly within the system. Passes can be directly triggered within the offer process and can be dynamically updated though the lifecycle of offers.
- Mobile In-App Marketing though Notifications - Integrates push marketing notifications to mobile applications.
- Microsites & Landing Pages - Pega Next-Best-Action-Marketing has been enhanced to include support for the creation and deployment of microsites and landing pages. Microsites are designed through Pegasystems' dynamic case management capabilities to empower marketers to create differentiated experiences
- For more information, please visit the Pega Marketing homepage
- For product specifications, please visit the Pega Marketing data sheet
Pegasystems Build for Change® technology is the heart of better business software. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management and mobile application development platform solutions by leading industry analysts. For more information, please visit us at www.pega.com.
All trademarks are the property of their respective owners.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 28, 2015 06:00 PM EDT Reads: 301
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 28, 2015 05:45 PM EDT Reads: 442
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 28, 2015 05:30 PM EDT Reads: 401
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 28, 2015 03:45 PM EDT Reads: 164
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 28, 2015 03:30 PM EDT Reads: 811
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 28, 2015 03:15 PM EDT
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 28, 2015 03:01 PM EDT
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 28, 2015 02:15 PM EDT Reads: 132
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 28, 2015 02:15 PM EDT Reads: 407
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 28, 2015 02:00 PM EDT
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 28, 2015 12:30 PM EDT Reads: 106
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 28, 2015 12:30 PM EDT Reads: 143
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 28, 2015 12:30 PM EDT
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 28, 2015 12:00 PM EDT Reads: 186
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 28, 2015 12:00 PM EDT Reads: 444