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Standard Media Index (SMI) January 2014 Ad Spend Report U.S. Media Market Highlights

"SMI's total market spend indicates +8% growth year over year in January 2014"

NEW YORK, Feb. 20, 2014 /PRNewswire/ --

Standard Media Index (SMI) Ad Spend Report
There is now a source for Actual Ad Spend Data. Not estimates, not conjecture...Actual Data. Want to know what channels are leading the way in the Cable TV Sector? SMI data can tell you. Interested in knowing if the decline in Automotive spend has hit ESPN? SMI has the answers. SMI pools aggregated Ad Spend data from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics. 


CAVEAT: With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.

  • SMI's Digital ad revenue saw +15% YOY growth for January 2014.  While Digital's strong growth overshadowed that of total Television, which had +9% YOY growth for January, it matched the growth of Broadcast TV, which had an impressive +15% growth for the month over 2013.
  • SMI Digital showed strong growth in key Product Categories in which Television showed decline for January 2014 YOY:
    • Alcoholic Beverages (+58.2% Digital growth; -1.6% Television decline)
    • Beauty, Grooming & Personal Care (+23.9% Digital growth; -9% Television decline)
    • Non-Alcoholic Beverages (+17.9% Digital growth; -33.1% Television decline)
    • Restaurants (+36.1% Digital growth; -15.3% Television decline)
  • In the SMI pool, Cable TV ad revenue bested that of Broadcast TV for January over 2013 in the following SMI Product Categories:
    • Alcoholic Beverages (+20% cable growth; -4.6% broadcast decline)
    • Restaurants (+1.5% cable growth, -32.1% broadcast decline)
    • Toys & Video Games (+32.3% cable growth, -10.4% broadcast decline)
  • The SMI Product Categories that showed the most growth in Digital for the month of January were Alcoholic Beverages (+58.2%), and Automotive (+62.9%). 
    • The digital assets of the top Broadcast Networks also showed growth in these categories. enjoyed triple-digit growth in Alcoholic Beverages, while and saw triple-digit growth in Automotive.
  • SMI Print saw a -13.8% decline over January 2013, driven by a -18% drop in Newspaper ad spend and a -12% in Magazines for January 2014 YOY.

SMI Television Market

Broadcast TV:

  • Broadcast television revenues grew +15% for January YOY.
  • CBS remained the share leader among top Broadcast Networks, and showed double-digit growth for January 2014 YOY (+27%). 
  • Fox Broadcast jumped to the #2 shareholder spot among top Broadcast Networks, with 24.6% share and +8% growth over January 2013. 
  • NBC came in strong with +29% YOY growth for January.  NBC's growth for the month was driven by double-digit increases in ad spend in the Financial Services and Automotive Product Categories.

Cable TV:

  • Cable television posted +9% growth in January over 2013.
  • For January 2014, Discovery Channel showed the most growth (+47% over 2013) of the top Cable Networks, followed by E! (+40%), and HGTV (+35%).  Discovery's success was driven by increases in ad spend in the Retail and Pharmaceutical Product Categories. 
  • Other highlights from January 2014 among the top Cable Networks include YOY growth for History (+30%), USA (+25%), and A&E Network (+25%).

SMI Digital Market 

  • SMI's digital ad type classification indicates that Mobile drove Digital growth in January YOY with +91.2%.
  • The SMI Digital vendor AudienceScience showed the most January 2014 YOY Digital growth with +672%.  Trailing closely behind, grew by +302% for the month over last year, followed by NBCUniversal's corporate website (+253%), Apple (+246%), and (+245%).

SMI Print Market

  • In Newspapers, The Wall Street Journal (the share leader, with 18% of the SMI Newspaper market) dropped -36.9% for January YOY.  The New York Times, USA Today, and Los Angeles Times all showed growth for the same period, with +9%, +15.6% and +38.5%, respectively. 
  • People Magazine, with 9.8% share of the top SMI Magazine titles, dropped -24.9% for the month over 2013.  Eight titles within the top 10 showed positive YOY growth for January, including US Weekly (+29.1%), Cosmopolitan (+14.6%), and Food Network Magazine (+13.2%).

SMI Radio Market

  • SMI Radio saw decline for January 2014 (-4% YOY).  Clear Channel Media and Entertainment, the share leader among SMI's top Radio owners, saw -6.4% decline for January YOY. 
  • CBS Radio, with the second largest share, enjoyed a +23.9% increase in ad spend for the same period.

About SMI's Ad Spend Data

SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 55 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. 

The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.

SMI Terms of Use

SMI growth figures are not a direct indication of a company's quarterly financial earnings and should not be identified as so without SMI's approval.

Purpose of the Report

This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources.  It contains analysis of the data by SMI and SMI's commentary (Report).  The Report is intended to assist buyers of media and media owners in the conduct of their businesses.  The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below.  Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply.  If the User does not agree to these terms and disclaimers, the User should not use the Report. 

Restrictions on use

The Report is made available only for use in the United States for the User's own internal business purposes or as otherwise expressly approved in writing by SMI.  Except where a media buyer is specifically permitted under the terms of its media buyer agreement with SMI, or where another recipient of the Report is specifically permitted under its subscriber agreement with SMI, the User acknowledges and agrees that it must not (and must not allow or authorize any third party to) use, copy, store, save, transmit, reproduce, distribute, disclose, display, sell, publish, broadcast or circulate the Report or any information, material or underlying data contained in the Report to any third party.  The Report should not be regarded as providing financial product advice, does not constitute any recommendation and is not intended to influence any decision in relation to securities.  Information, data, analysis, commentary, opinion or research contained in the Report may be price sensitive and should not be disclosed or used in connection with the acquisition or disposal of securities.

Limitation of liability and warranties

The Report may contain errors or omissions and is provided on an 'as is' basis.  As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report.    The Report does not contain all advertising and media buying expenditure in the United States.  SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report.  Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report.  To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose. 

Intellectual property rights

SMI reserves all rights.  SMI warrants that, to the best of its knowledge as at the date of publication, the Report does not infringe the intellectual property rights of any third party.  Copyright in the Report is owned by SMI.

Data Source: SMI Dataminer – January 2014 (February Cube)

PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc., [email protected]

SOURCE Standard Media Index

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