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ACTIVE Network Business Solutions Group Joins Forces with Lanyon, Forming a Leading Global Meetings, Events and Hospitality Technology Company
|By Business Wire
|February 20, 2014 05:12 PM EST
ACTIVE Network Business Solutions, a leader in event marketing and
Strategic Meetings Management technology, and Lanyon, a leader in
transient hotel program technology, today announced the completion of a
merger. The combined company, which will operate under the name Lanyon,
serves meeting planners, travel planners, buyers, event marketing teams,
as well as hotels and meeting suppliers, providing each group with the
next generation of tools and data to create and manage smarter meetings
“ACTIVE Network has recognized a significant market opportunity within
the event technology space,” shared Darko Dejanovic, Chief Executive
Officer of ACTIVE Network. “We believe that as an independent entity
focused singularly on the meetings and events space, the ACTIVE Network
Business Solutions Group and SMART EVENTS™ Cloud solution, in
combination with Lanyon technology, will provide customers with an even
broader and more powerful solution offering.”
For corporate buyers, this merger provides access to a comprehensive
suite of solutions for meetings and events management, as well as hotel
spend. Additionally, it drives measureable value by providing integrated
data and analytics, enabling visibility across all of an organization’s
hospitality, and meetings and events activities. This visibility
improves the bottom-line efficiency of these programs while driving
top-line growth for the larger business.
“The merger of ACTIVE Network Business Solutions with Lanyon has the
opportunity to propel the meetings, events and transient hotel spend
industries several steps forward,” said Christopher J. Dwyer, research
director at Ardent Partners, a leading supply management research and
advisory firm. “To capture, control, and manage meetings, events and
transient hotel spend, the contemporary enterprise requires a series of
end-to-end processes that address hotel and venue sourcing, analytics,
reporting, spend management, and compliance. Once combined, the ‘new’
Lanyon offering can help procurement and sourcing teams gain a holistic,
enterprise-level view of their events-management programs.”
In addition to the data and analytics tools, the Lanyon marketplace
provides hospitality and venue suppliers with access to thousands of
corporate customers and associations that are searching for new
properties and venues. This marketplace improves the bottom line for
suppliers while driving top-line growth for their businesses.
“Leading companies are looking for a holistic view of the entire
meetings and hotel program spend, as well as marketing and engagement
analytics to support sales and revenue growth,” said JR Sherman,
President and Chief Revenue Officer at Lanyon. “By bringing together
ACTIVE Network Business Solutions and Lanyon, we have created a
comprehensive suite of solutions for the industry. The Lanyon suite is
designed to make the meeting planner’s life easier and give procurement
and marketing the data they crave to make more informed decisions.
Hotels and meeting venues are now able to access a broader audience of
planners and buyers, from the smallest businesses to the largest
enterprises across multiple verticals.”
“We are thrilled to integrate our two organizations into a single
entity, forming a robust offering in the hospitality, meetings and
events industry,” said Kenny Cobern, Chief Operating Officer at Lanyon.
“The combined company is laser-focused on applying data and analytics to
negotiated hotel programs, as well as global meetings and events
programs. Corporate buyers can now truly implement Big Data strategies
to build and execute more meaningful programs, while suppliers can
better serve today’s savvy customers to win more business.”
With over 40 years of industry experience, the combined Lanyon serves 70
percent of the Fortune 500 and 80 percent of the BTN Corporate Travel
100. In addition to those enterprise clients, the combined Lanyon also
serves thousands of medium-sized businesses, small businesses, and
association partners that have chosen Lanyon and ACTIVE Network Business
Solutions technologies to power their transient hotel programs, as well
as meetings and events management. For more information, visit www.lanyon.com.
Established in 1984 and headquartered in Irving, Texas, Lanyon is a
leading hospitality solutions provider connecting corporations, hotels,
serviced apartments and travel intermediaries in the largest online
global hospitality marketplace. Lanyon’s solutions are used by over 900
corporations and 350 hospitality brands representing over 98,000
properties. Lanyon was acquired by Vista Equity Partners, a leading
private equity firm focused on investments in software and
technology-enabled services, in January 2013. For further information
please visit www.lanyon.com.
ACTIVE Network™ Business Solutions Group
ACTIVE Network™ is powering the next generation of SMART EVENTS™ through
its Business Solutions technology suite, which provides intelligent data
and insights designed to increase potential revenue growth, deepen
attendee engagement and gain efficiency. Customers of all
sizes—including small and medium-sized businesses, enterprise
corporations, associations, tradeshows and expos—benefit from a single
technology partner for all of their event management needs. The Business
Solutions technology suite includes ACTIVE Conference™ for large
flagship conferences, ACTIVE RegOnline™ for attendee
management solutions, ACTIVE StarCite for Strategic Meetings
Management and event expense management, and the ACTIVE Marketplace™ to
connect events with suppliers. For more information on ACTIVE Network
Business Solutions please visit www.ACTIVEevents.com.
ACTIVE Conference, ACTIVE Marketplace, ACTIVE Network, ACTIVE
RegOnline, ACTIVE StarCite, and SMART EVENTS are trademarks of The
Active Network, Inc. StarCite is a registered trademark of The Active
Network, Inc. All other trademarks mentioned herein are the property of
their respective owners.
Connect with us:
facebook.com/Lanyon | facebook.com/ActiveBusinessSolutions
on YouTube http://bit.ly/1fevY3S
Network Business Solutions on YouTube http://bit.ly/1k3fnic
Management Blog http://blog.regonline.com
Meetings Management Blog http://www.activeevents.com/learn
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140220006563/en/
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