Welcome!

Blog Feed Post

Vodafone predicts strong growth in M2M

Robin Duke-Woolley, CEO at Beecham Research interviews Erik Brenneis, Director of M2M at Vodafone on the M2M market and his vision of a connected future

Interviews can be seen at: http://vimeo.com/user23179937

20 February 2014: We are only at the beginning of the M2M revolution believes Erik Brenneis, director of M2M at Vodafone who has already seen the number of Vodafone M2M connections grow from 3 million to 14 million over the last four years. In an exclusive interview with Robin Duke-Woolley, CEO at specialist M2M research and analysis firm Beecham Research, Erik Brenneis predicted rapid acceleration of M2M connections, driven by the automotive, energy, health and consumer electronics markets. Brenneis also believes that while Europe is a maturing market that will see steady growth with applications such as smart metering, fleet management and payment systems, emerging market regions such as India and Africa are increasingly embracing M2M machine connectivity.

"As the largest global mobile operator, Vodafone is ideally placed to drive and support growth in M2M markets around the world," said Brenneis. "But rather than just providing the connectivity, we are now offering complete M2M connected solutions - working with partners to bring together hardware, software and data analytics." Brenneis points to the Connected Cabinet or Freezer that constantly monitors temperatures and stock levels and feeds this information back to the drinks manufacturers and suppliers. Other examples include a connected car solution that monitors driver behaviour for insurance companies and remote health monitoring for diabetic patients and heart pace makers.

Erik Brenneis believes that keeping it simple has been the key to Vodafone's success in the M2M market. "We created a very simple offer that consists of the service delivery platform, a single global SIM with one price and service level agreement and global teams to provide support that makes it very easy for customers to connect their machines," said Brenneis, who also stressed the importance of Vodafone's partners across networks, hardware, software and systems integration, in delivering a complete global solution.

When it comes to networks, Brenneis said that while 2G was perfectly fine for applications such as traditional alarm systems, applications such as the connected car will require an LTE connection inside the car that transform the car into a driving wifi hotspot to link in-car electronics as well as smartphones and tablets.

Brenneis, who has been one of the pioneers of the M2M market, is excited by opportunities ahead and believes that, "Vodafone has the mobile networks, the teams and M2M offers to create solutions that will help shape the future."

To see the two-part interview, go to: http://vimeo.com/user23179937

About Beecham Research
Beecham Research is a leading technology market research, analysis and consulting firm with offices in Cambridge UK, North America and mainland Europe. The company is the only global consulting and research firm focused solely on the worldwide and rapidly growing M2M, Internet of Things and Embedded Mobile markets. Beecham has specialised in M2M and related markets since 2001. Visit http://www.beechamresearch.com/ for more information.

About Vodafone Machine-to-Machine (M2M) communications
Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by over 20 years' experience and over 250 dedicated staff, Vodafone's global M2M platform makes it easy for global businesses to centrally manage M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. For more information or to contact us, please visit: https://m2m.vodafone.com/home/

Follow us on Twitter: @vodafone_m2m

You can also visit Vodafone in the Connected City at Mobile World Congress 2014, located in Hall 3, 3A11 and 3A31: http://m2m.vodafone.com/insight_news/2014-02-13-mobile-world-congress-2014-connected-city.jsp

Issued by:
Peter Rennison and Allie Andrews
PRPR, Tel + 44 (0)1442 245030
[email protected] / [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...