Welcome!

Blog Feed Post

Vodafone predicts strong growth in M2M

Robin Duke-Woolley, CEO at Beecham Research interviews Erik Brenneis, Director of M2M at Vodafone on the M2M market and his vision of a connected future

Interviews can be seen at: http://vimeo.com/user23179937

20 February 2014: We are only at the beginning of the M2M revolution believes Erik Brenneis, director of M2M at Vodafone who has already seen the number of Vodafone M2M connections grow from 3 million to 14 million over the last four years. In an exclusive interview with Robin Duke-Woolley, CEO at specialist M2M research and analysis firm Beecham Research, Erik Brenneis predicted rapid acceleration of M2M connections, driven by the automotive, energy, health and consumer electronics markets. Brenneis also believes that while Europe is a maturing market that will see steady growth with applications such as smart metering, fleet management and payment systems, emerging market regions such as India and Africa are increasingly embracing M2M machine connectivity.

"As the largest global mobile operator, Vodafone is ideally placed to drive and support growth in M2M markets around the world," said Brenneis. "But rather than just providing the connectivity, we are now offering complete M2M connected solutions - working with partners to bring together hardware, software and data analytics." Brenneis points to the Connected Cabinet or Freezer that constantly monitors temperatures and stock levels and feeds this information back to the drinks manufacturers and suppliers. Other examples include a connected car solution that monitors driver behaviour for insurance companies and remote health monitoring for diabetic patients and heart pace makers.

Erik Brenneis believes that keeping it simple has been the key to Vodafone's success in the M2M market. "We created a very simple offer that consists of the service delivery platform, a single global SIM with one price and service level agreement and global teams to provide support that makes it very easy for customers to connect their machines," said Brenneis, who also stressed the importance of Vodafone's partners across networks, hardware, software and systems integration, in delivering a complete global solution.

When it comes to networks, Brenneis said that while 2G was perfectly fine for applications such as traditional alarm systems, applications such as the connected car will require an LTE connection inside the car that transform the car into a driving wifi hotspot to link in-car electronics as well as smartphones and tablets.

Brenneis, who has been one of the pioneers of the M2M market, is excited by opportunities ahead and believes that, "Vodafone has the mobile networks, the teams and M2M offers to create solutions that will help shape the future."

To see the two-part interview, go to: http://vimeo.com/user23179937

About Beecham Research
Beecham Research is a leading technology market research, analysis and consulting firm with offices in Cambridge UK, North America and mainland Europe. The company is the only global consulting and research firm focused solely on the worldwide and rapidly growing M2M, Internet of Things and Embedded Mobile markets. Beecham has specialised in M2M and related markets since 2001. Visit http://www.beechamresearch.com/ for more information.

About Vodafone Machine-to-Machine (M2M) communications
Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by over 20 years' experience and over 250 dedicated staff, Vodafone's global M2M platform makes it easy for global businesses to centrally manage M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. For more information or to contact us, please visit: https://m2m.vodafone.com/home/

Follow us on Twitter: @vodafone_m2m

You can also visit Vodafone in the Connected City at Mobile World Congress 2014, located in Hall 3, 3A11 and 3A31: http://m2m.vodafone.com/insight_news/2014-02-13-mobile-world-congress-2014-connected-city.jsp

Issued by:
Peter Rennison and Allie Andrews
PRPR, Tel + 44 (0)1442 245030
[email protected] / [email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).