Welcome!

News Feed Item

Oral-B® Debuts World’s First Available Interactive Electric Toothbrush at Mobile World Congress 2014

Oral-B® will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014 beginning Monday, February 24. As an essential element to the well-connected bathroom, the product will be showcased in the GSMA Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care.

The Oral-B® interactive electric toothbrush and Oral-B® App utilize two-way communication to make fo ...

The Oral-B® interactive electric toothbrush and Oral-B® App utilize two-way communication to make for better brushing sessions: the app doesn’t just receive your brushing data, it can also program personal settings on your toothbrush. (Photo: Business Wire)

This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines.

Features & Benefits of the Oral-B App

  • Utilizes Two-Way Communication: Not only does that app receive brushing data and report it back to you, but you can also program the app so that it communicates with the brush for personalized brushing.
  • Delivers Expert Guidance with Focused Care: The purpose of this new technology is not to outsmart dental professionals, but to work hand-in-hand with them. Dental professionals can program patients’ brushing routines in the app to help improve their brushing behaviors and focus on problem zones within the mouth.
  • Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes.
  • Stores Your Data: It is not always convenient or easy to remember to have your smartphone in the bathroom while you brush, so the Oral-B interactive electric toothbrush handle can store up to 20 brushing sessions. The data is transferred the next time the app is connected to the toothbrush, updating your records.
  • Fosters Better Brushing: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
  • Helps You Stay Informed: The app helps maintain your attention and motivation while brushing with news, weather and oral care tips.
  • Available for free on iOS and Android

Additionally, pre-tests of the app have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.

“Oral-B has been a leading innovator in oral care for more than 60 years, and we’re proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one.”

Oral-B’s participation in the GSMA Connected City marks the first time an oral care brand has debuted its mobile capabilities at Mobile World Congress, the largest and most premier exhibitor in mobile developments.

“The GSMA Connected City was created to showcase the most innovative developments in mobile technology and demonstrate how they will have a positive impact on people’s lives. So we are delighted to welcome Oral-B,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The progress of connected devices and machine-to-machine communications continues to grow at an incredible pace, shaping the world around us and we hope that visitors to the City will be inspired by what they see this year.”

The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries.™

Features & Benefits of the New SmartSeries with Bluetooth Connectivity 4.0

  • Bluetooth 4.0 connectivity: Links electric toothbrush to smartphone app via low-energy Bluetooth
  • Oscillating-rotating-pulsating technology: Removes up to 100 percent more plaque than a regular manual toothbrush
  • Six different cleaning modes: Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, Tongue Cleaning
  • Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone
  • Pressure sensor: Signals and decelerates the speed when the user is brushing too hard
  • Travel accessories: Protects the brush and charger during travel

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollouts – including the SmartSeries – launching in June 2014. The new Oral-B App will be available in iOS in May, and in Android in August.

For more information on the new SmartSeries and other Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit connectedtoothbrush.com.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...