Welcome!

News Feed Item

Master Ad Pcl (SET:MACO) Makes Largest Investment in 5 years, Eyes Presence in Asean Markets



Bangkok, Feb 21, 2014 - (ACN Newswire) - Master Ad Public Company Limited, or MACO, has announced its plan to make a total of THB 500 million investment, its biggest over the past five years, in its effort to penetrate the highly promising out-of-home advertising media markets in the Asean region. The company will build partnerships to achieve the goal of entering two Asean markets annually. It will also install more advertising screens both in Bangkok and in the provinces and, to add value, replace the billboards with LED screens, to ensure a 15% revenue growth and at least 50% gross profit margin.

Mr. Noppadon Tansalarak, Chief Executive of MACO, Thailand's 'Leader in Creative & Innovative OHM Solutions Provider', revealed that this year MACO will make its largest investment in five years, with an investment budget of over THB 500 million, to prepare itself for its entry into the Asean out-of-home markets, which are expected to grow robustly as a result of the introduction of the Asean Economic Community in 2015.

To attain the goal of entering on average two Asean markets per year, MACO will set up joint venture companies with, and serve as manager of advertising space for, its local partners, and share its know-how with them to enjoy mutual business successes. The Asean market penetrations are anticipated to allow the company to maintain a high-growth level in the future.

In the Thai market, to reach new groups of customers both in Bangkok and in the provinces, MACO plans to increase the out-of-home media space from the current level of 81,647sqm. In particular, to meet customer demand, it will raise the number of advertising media units at flyovers in the 'Flyover Phase II' project from 117 to 366. In addition, it will employ value-added technologies and innovations, turning advertising billboards into LED screens, which can better satisfy the customers' need to convey messages to the consumers effectively.

"This year, we are going to make our biggest investment in five years. We will ensure MACO's long term business growth by intensifying our campaigns in the out-of-home market. We seek to expand both locally and regionally. More advertising space will be available both in Bangkok and in the provinces, and we will forge partnerships to explore opportunities from alternative media, as a way to strengthen MACO's business and allow its revenue and profit to continue to grow sustainably in the future," he said.

The CEO added that he sees a bright outlook for the advertising media industry, thanks to the consumers' lifestyles that focus more on out-of-home activities and to the resulting recognition, among the customers, of out-of-home advertising as an effective tool to create product and brand awareness, as evidenced by the bookings regularly accepted by MACO. Therefore, he believes, MACO will be able to raise its occupancy rate from the current annual average level of 80% of all advertising space.

The high occupancy rate will enable MACO to maintain a satisfactory level of advertising screen operating costs. The company expects to record a 15% growth in revenue and successfully follow its policy of maintaining the gross profit margin above 50%.

About Master Ad Public Company Limited (MACO)

Master Ad Public Company Limited (MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visit www.masterad.com.

Source: Master Ad Public Company Limited (MACO)

Contact:
MasterMind Communications Co Ltd 
(for Master Ad Public Company Limited)
Thitaporn ("Da") Sri-adulphan
Tel: +66-2-612-2081 Ext. 124
Mobile: +66-87-556-6974
Email: [email protected]  




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.