Welcome!

News Feed Item

Master Ad Pcl (SET:MACO) Makes Largest Investment in 5 years, Eyes Presence in Asean Markets



Bangkok, Feb 21, 2014 - (ACN Newswire) - Master Ad Public Company Limited, or MACO, has announced its plan to make a total of THB 500 million investment, its biggest over the past five years, in its effort to penetrate the highly promising out-of-home advertising media markets in the Asean region. The company will build partnerships to achieve the goal of entering two Asean markets annually. It will also install more advertising screens both in Bangkok and in the provinces and, to add value, replace the billboards with LED screens, to ensure a 15% revenue growth and at least 50% gross profit margin.

Mr. Noppadon Tansalarak, Chief Executive of MACO, Thailand's 'Leader in Creative & Innovative OHM Solutions Provider', revealed that this year MACO will make its largest investment in five years, with an investment budget of over THB 500 million, to prepare itself for its entry into the Asean out-of-home markets, which are expected to grow robustly as a result of the introduction of the Asean Economic Community in 2015.

To attain the goal of entering on average two Asean markets per year, MACO will set up joint venture companies with, and serve as manager of advertising space for, its local partners, and share its know-how with them to enjoy mutual business successes. The Asean market penetrations are anticipated to allow the company to maintain a high-growth level in the future.

In the Thai market, to reach new groups of customers both in Bangkok and in the provinces, MACO plans to increase the out-of-home media space from the current level of 81,647sqm. In particular, to meet customer demand, it will raise the number of advertising media units at flyovers in the 'Flyover Phase II' project from 117 to 366. In addition, it will employ value-added technologies and innovations, turning advertising billboards into LED screens, which can better satisfy the customers' need to convey messages to the consumers effectively.

"This year, we are going to make our biggest investment in five years. We will ensure MACO's long term business growth by intensifying our campaigns in the out-of-home market. We seek to expand both locally and regionally. More advertising space will be available both in Bangkok and in the provinces, and we will forge partnerships to explore opportunities from alternative media, as a way to strengthen MACO's business and allow its revenue and profit to continue to grow sustainably in the future," he said.

The CEO added that he sees a bright outlook for the advertising media industry, thanks to the consumers' lifestyles that focus more on out-of-home activities and to the resulting recognition, among the customers, of out-of-home advertising as an effective tool to create product and brand awareness, as evidenced by the bookings regularly accepted by MACO. Therefore, he believes, MACO will be able to raise its occupancy rate from the current annual average level of 80% of all advertising space.

The high occupancy rate will enable MACO to maintain a satisfactory level of advertising screen operating costs. The company expects to record a 15% growth in revenue and successfully follow its policy of maintaining the gross profit margin above 50%.

About Master Ad Public Company Limited (MACO)

Master Ad Public Company Limited (MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visit www.masterad.com.

Source: Master Ad Public Company Limited (MACO)

Contact:
MasterMind Communications Co Ltd 
(for Master Ad Public Company Limited)
Thitaporn ("Da") Sri-adulphan
Tel: +66-2-612-2081 Ext. 124
Mobile: +66-87-556-6974
Email: [email protected]  




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.