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Master Ad Pcl (SET:MACO) Makes Largest Investment in 5 years, Eyes Presence in Asean Markets
|By ACN Newswire
|February 21, 2014 06:48 AM EST
Bangkok, Feb 21, 2014 - (ACN Newswire) - Master Ad Public Company Limited, or MACO, has announced its plan to make a total of THB 500 million investment, its biggest over the past five years, in its effort to penetrate the highly promising out-of-home advertising media markets in the Asean region. The company will build partnerships to achieve the goal of entering two Asean markets annually. It will also install more advertising screens both in Bangkok and in the provinces and, to add value, replace the billboards with LED screens, to ensure a 15% revenue growth and at least 50% gross profit margin.
Mr. Noppadon Tansalarak, Chief Executive of MACO, Thailand's 'Leader in Creative & Innovative OHM Solutions Provider', revealed that this year MACO will make its largest investment in five years, with an investment budget of over THB 500 million, to prepare itself for its entry into the Asean out-of-home markets, which are expected to grow robustly as a result of the introduction of the Asean Economic Community in 2015.
To attain the goal of entering on average two Asean markets per year, MACO will set up joint venture companies with, and serve as manager of advertising space for, its local partners, and share its know-how with them to enjoy mutual business successes. The Asean market penetrations are anticipated to allow the company to maintain a high-growth level in the future.
In the Thai market, to reach new groups of customers both in Bangkok and in the provinces, MACO plans to increase the out-of-home media space from the current level of 81,647sqm. In particular, to meet customer demand, it will raise the number of advertising media units at flyovers in the 'Flyover Phase II' project from 117 to 366. In addition, it will employ value-added technologies and innovations, turning advertising billboards into LED screens, which can better satisfy the customers' need to convey messages to the consumers effectively.
"This year, we are going to make our biggest investment in five years. We will ensure MACO's long term business growth by intensifying our campaigns in the out-of-home market. We seek to expand both locally and regionally. More advertising space will be available both in Bangkok and in the provinces, and we will forge partnerships to explore opportunities from alternative media, as a way to strengthen MACO's business and allow its revenue and profit to continue to grow sustainably in the future," he said.
The CEO added that he sees a bright outlook for the advertising media industry, thanks to the consumers' lifestyles that focus more on out-of-home activities and to the resulting recognition, among the customers, of out-of-home advertising as an effective tool to create product and brand awareness, as evidenced by the bookings regularly accepted by MACO. Therefore, he believes, MACO will be able to raise its occupancy rate from the current annual average level of 80% of all advertising space.
The high occupancy rate will enable MACO to maintain a satisfactory level of advertising screen operating costs. The company expects to record a 15% growth in revenue and successfully follow its policy of maintaining the gross profit margin above 50%.
About Master Ad Public Company Limited (MACO)
Master Ad Public Company Limited (MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visit www.masterad.com
Source: Master Ad Public Company Limited (MACO)
MasterMind Communications Co Ltd
(for Master Ad Public Company Limited)
Thitaporn ("Da") Sri-adulphan
Tel: +66-2-612-2081 Ext. 124
Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
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