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Tech Start-Up DataRaptor Technologies Acquires Rights to Pinney Insurance's EZLifeSales.com Platform

ROSEVILLE, Calif., Feb. 21, 2014 /PRNewswire-iReach/ -- Tech start-up DataRaptor Technologies, Inc. has acquired the rights to Pinney Insurance's marketing, sales, and e-application solution, EZLifeSales.com, in a private equity deal concluded in January.

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Rights acquired include the ability to license and distribute both Pinney's front-end EZLifeSales system for agents, as well as the back-end lead management and case processing module CLU (Client Lead Utility).

DataRaptor Technologies intends to merge the two systems into a single platform, while adding valuable resources like social media and calendaring integration, bulk email sending, text messaging (SMS), click-to-call telephony, and additional insurance product categories including annuities, long-term care, disability, health, and home and auto insurance.

"The existing EZLife and CLU platforms provide a proven, efficient way for insurance agents and financial advisors to provide streamlined application and case processing services to their clients. The combined version of these tools will enhance the overall capabilities provided to agents. It will also provide new tools and solutions to help them market, prospect, and provide customer service more effectively," said Markham Anderson, Project Manager and Lead Developer for DataRaptor Technologies.

Ryan Pinney, VP of Sales and Marketing for Pinney Insurance, added, "We're really excited about this partnership. It allows us to focus exclusively on supporting the case design, sales, and application processing needs of our more than 9,000 individual users, while simultaneously providing expanded marketing, social intelligence, and lead generation capabilities to them. The additional platform enhancements will also allow us to better serve new distribution and industry partners in the future."

DataRaptor Technologies plans to release the beta version of the new sales management system, named DataRaptor (DataRaptor.com), in mid-March to a pre-selected group of current EZLifeSales.com and CLU users. A full nationwide rollout is expected by early April.


DataRaptor Technologies, Inc. is a Roseville, CA technology company serving the insurance and financial services industry. DataRaptor Technologies provides quoting tools, financial calculators, custom sales presentation solutions, and the upcoming DataRaptor Sales Management System to insurance agents and firms nationwide.

Pinney Insurance Center, Inc. , a national brokerage general agency, is an industry leader in using technology to drive insurance business and streamline the application and underwriting processes. Pinney provides insurance, investment, and financial planning advice combined with proprietary tools to assist agents, financial advisors, and agencies in creating a profitable online presence. Leveraging their experience with search engine optimization, social media, and online marketing and utilizing the same principals and technology the firm provides to agents, Pinney sold more than 16,000 policies direct-to-consumer over the internet last year.

Media Contact: Jenni Wiltz , 800-823-4852, [email protected]

SOURCE Pinney Insurance Center, Inc.

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