News Feed Item

Immersion to Demonstrate Tactile Video and Wearables Experiences at Mobile World Congress 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, will be unveiling new demonstrations at Mobile World Congress designed to show how tactile technology will enhance user experience in next-generation mobile and wearable devices. The demos highlight applications of haptics in user-created video, tactile ads and entertainment, wearables, mobile user interfaces and gaming. The company will showcase its technology at GSMA Mobile World Congress 2014, February 24 – 27 in Barcelona. Immersion will be located at App Planet Hall, Stand 8.1G41.

“Mobile World Congress is a great opportunity for us to pull back the curtain and share new technologies we’re investing in to offer haptics more broadly to the mobile ecosystem, including OEMs, advertisers, developers, content owners and publishers,” explains Dennis Sheehan, senior vice president of sales and marketing at Immersion. “Our experiential demonstrations use technologies that will reach consumers over the next 1-3 years; we’re offering visitors an opportunity to experience how haptics will transform mobile video, ads, entertainment and communications into immersive, multi-sensory experiences.”

Tactile Effects in User-Created Video

Tactile effects offer consumers a new way to customize and enhance mobile videos. With tactile effects, users can engage the sense of touch to exaggerate, emphasize and intensify physical feats, incorporate personal commentary and express emotions in personal videos. Imagine a user adding a haptic heartbeat to a video of a new puppy, or the realistic sensation of rolling up a ramp to a skateboard video. With new Immersion technology, tactile effects can be added into user captured video and shared with others, who can then feel the experience on their own device.

In addition to on-device editing demonstrations, Mobile World Congress visitors will be able to preview Immersion’s research and development efforts in sensor-based tactile technology. With sensor-based haptics, data captured from gyros and accelerometers affixed to athletes are translated into haptic tracks, which are then embedded into mobile video. The unprecedented sense of realism offered by haptics captured by sensor data allows viewers to feel the pavement underneath a skateboarder, the rev of the engine in motocross or the impact of a crash from a BMX rider.

Tactile Ads and Entertainment

User research has shown that incorporating tactile effects into mobile ads and entertainment results in increased key performance indicators, including brand perception, intent to purchase and user engagement. Additionally, tactile ads and entertainment have been shown to increase long-term recall of content, while providing an opportunity for advertisers and content owners to direct attention and alter media experience. At Mobile World Congress, Immersion will be demonstrate the latest examples of tactile ads and entertainment, and will preview tools the company is developing for advertisers, publishers and agencies to incorporate tactile effects into mobile content.


Tactile feedback provides personal, private and discreet communication between a wearable device and its user. By using Immersion technology, OEMs can create a unique language of communication, based on distinct tactile effects, to provide rich meaningful information to users. Demonstrations will let visitors feel a wide range of use cases for tactile communications in wearables including rich alerts and notifications, smart home controls, health and fitness applications, and gaming.

Mobile UX and Gaming

Immersion’s tactile technology provides OEMs and game developers the opportunity to create a user experience that is branded and distinct, as well as more intuitive. Seemingly simple tactile enhancements go a long way to reduce user frustration and create a rich, delightful mobile user experience. From chat and messaging applications to camera and video capture, text entry, utilities, and connectivity, Immersion will be demonstrating novel ways that tactile effects can enhance mobile UX. Also on display will be third-party applications using Immersion’s Haptic SDK for Android game developers. The Haptic SDK offers tools and effect libraries that make it easy to incorporate tactile effects into Android games. To date, it has been used to enhance thousands of Android games which, on aggregate, have been downloaded over 80 million times.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,400 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion’s demonstrations, that the demonstrations will perform as intended, Immersion’s anticipation that the technologies embodied in the demonstrations will reach consumers in the future, and that Immersion will make available tools currently under development or continue their development.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - T)

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.