Click here to close now.




















Welcome!

News Feed Item

Immersion to Demonstrate Tactile Video and Wearables Experiences at Mobile World Congress 2014

Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, will be unveiling new demonstrations at Mobile World Congress designed to show how tactile technology will enhance user experience in next-generation mobile and wearable devices. The demos highlight applications of haptics in user-created video, tactile ads and entertainment, wearables, mobile user interfaces and gaming. The company will showcase its technology at GSMA Mobile World Congress 2014, February 24 – 27 in Barcelona. Immersion will be located at App Planet Hall, Stand 8.1G41.

“Mobile World Congress is a great opportunity for us to pull back the curtain and share new technologies we’re investing in to offer haptics more broadly to the mobile ecosystem, including OEMs, advertisers, developers, content owners and publishers,” explains Dennis Sheehan, senior vice president of sales and marketing at Immersion. “Our experiential demonstrations use technologies that will reach consumers over the next 1-3 years; we’re offering visitors an opportunity to experience how haptics will transform mobile video, ads, entertainment and communications into immersive, multi-sensory experiences.”

Tactile Effects in User-Created Video

Tactile effects offer consumers a new way to customize and enhance mobile videos. With tactile effects, users can engage the sense of touch to exaggerate, emphasize and intensify physical feats, incorporate personal commentary and express emotions in personal videos. Imagine a user adding a haptic heartbeat to a video of a new puppy, or the realistic sensation of rolling up a ramp to a skateboard video. With new Immersion technology, tactile effects can be added into user captured video and shared with others, who can then feel the experience on their own device.

In addition to on-device editing demonstrations, Mobile World Congress visitors will be able to preview Immersion’s research and development efforts in sensor-based tactile technology. With sensor-based haptics, data captured from gyros and accelerometers affixed to athletes are translated into haptic tracks, which are then embedded into mobile video. The unprecedented sense of realism offered by haptics captured by sensor data allows viewers to feel the pavement underneath a skateboarder, the rev of the engine in motocross or the impact of a crash from a BMX rider.

Tactile Ads and Entertainment

User research has shown that incorporating tactile effects into mobile ads and entertainment results in increased key performance indicators, including brand perception, intent to purchase and user engagement. Additionally, tactile ads and entertainment have been shown to increase long-term recall of content, while providing an opportunity for advertisers and content owners to direct attention and alter media experience. At Mobile World Congress, Immersion will be demonstrate the latest examples of tactile ads and entertainment, and will preview tools the company is developing for advertisers, publishers and agencies to incorporate tactile effects into mobile content.

Wearables

Tactile feedback provides personal, private and discreet communication between a wearable device and its user. By using Immersion technology, OEMs can create a unique language of communication, based on distinct tactile effects, to provide rich meaningful information to users. Demonstrations will let visitors feel a wide range of use cases for tactile communications in wearables including rich alerts and notifications, smart home controls, health and fitness applications, and gaming.

Mobile UX and Gaming

Immersion’s tactile technology provides OEMs and game developers the opportunity to create a user experience that is branded and distinct, as well as more intuitive. Seemingly simple tactile enhancements go a long way to reduce user frustration and create a rich, delightful mobile user experience. From chat and messaging applications to camera and video capture, text entry, utilities, and connectivity, Immersion will be demonstrating novel ways that tactile effects can enhance mobile UX. Also on display will be third-party applications using Immersion’s Haptic SDK for Android game developers. The Haptic SDK offers tools and effect libraries that make it easy to incorporate tactile effects into Android games. To date, it has been used to enhance thousands of Android games which, on aggregate, have been downloaded over 80 million times.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,400 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion’s demonstrations, that the demonstrations will perform as intended, Immersion’s anticipation that the technologies embodied in the demonstrations will reach consumers in the future, and that Immersion will make available tools currently under development or continue their development.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - T)

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...