Welcome!

Related Topics: Cloud Security, Java IoT, Microservices Expo, @CloudExpo, Government Cloud

Cloud Security: Blog Post

Peerlyst to Disrupt the Traditional Industry Research Model

RSA interview with Limor Elbaz, the founder and CEO of Peerlyst.com

Thanks for taking the time to answer my questions. Please tell us, what is Peerlyst all about and what do you do?

Limor Elbaz: I'm Limor Elbaz the founder and CEO of Peerlyst.com. We've launched a product-centric social network for Enterprise IT professionals and we want to bring the power of social networks to IT decision making.

Because of their experience with consumer applications, Enterprise IT decision-makers are demanding a social buying experience that includes unbiased product reviews by trusted peer users, insights based on firsthand product experience, and new ways to connect to peers in their industry who have already implemented products in their business.

What are you launching at RSA?

Elbaz: We are launching our website Peerlyst.com for Information Security Professionals. Peerlyst is the world's first social site that fosters community around IT products. The website gives enterprise technology decision makers comprehensive product information from a range of sources, including the one they value most: their peers' firsthand experience with IT solutions.

Peerlyst provides a unique, trusted social buying experience for enterprise technology products and services, using the same capabilities that people are familiar with from their personal social networks. Peerlyst combines LinkedIn-like product pages (PeerPagesTM) with user-generated product ratings (PeerRatingsTM) of the key product features that are most important to IT decision makers.

Peerlyst's social features, such as the ability to follow products, will give users an ongoing feed of pertinent information over a product's life span. That includes reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Elbaz: Our target audience are IT decision-makers (CISOs, Directors of Information Security, Application and Network Security Managers) who need to an effective way to learn from their peers what works and doesn't with the products they are considering.  What IT pros want is a reality check based on the crowdsourced experience of many other users.

Our biggest challenge is getting new Information Security folks to try out our site. We are building our social media capabilities and as of today we have over 700 Information Security pros who follow us on Twitter.

I'd be curious to hear any general thoughts you have on market trends...

Elbaz: It's hard to keep up with all of the changes, but mobile solutions, BYOD and next generation firewalls are interesting.  The idea of Peerlyst is to help our users share information so that they can help each other to keep abreast of what's new and what works best.

What is the viral aspect of your product?

Elbaz: Peerlyst is completely viral.  Once you join you can invite your peers to join too.  We've also built familiar social networking capabilities into our product pages.  Our users can easily socialize their review of a product or comments that they make.  They can also upload documents and videos to share with the community.

What's the business model? How will you make money?

Elbaz: Peerlyst is free for Information Security professionals to join and use.  We make money by providing InfoSec tech vendors an analytics feed based on product information we have found on the web.  We respect our users' privacy and do not provide vendors with our users information unless a user decides to click the contact vendor button on a product page.

Who are your competitors?

Elbaz: Our biggest competitor is for IT users to continue to rely on services like Gartner that don't use or benchmark the products and really can't capture the firsthand experience users have with a product.  Also Gartner and their peers do not cover smaller vendors who may be best of breed, but do not have significant revenues.

How do you differentiate from your competitors?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

What business or technology could yours disrupt?

Elbaz: We disrupt traditional analyst firms that sell syndicated services to IT departments.

Who founded the company, when? What can you tell me about the story of the company's founding?

Elbaz: We're a team of IT and product professionals, developers, and designers. Like most people today, we use social sites to find great restaurants and see how people rate consumer products. But there was a big gap in our work lives. The process of evaluating, selecting, and keeping track of the tech products that drive our businesses was stuck in the 20th century.

Why were we spending hours searching for information on the Internet, poring over dozens of vendor white papers and analyst reviews? Did we really need to build spreadsheet after spreadsheet to compare products? And why wasn't there someplace we could go to see our peers' reviews of technology solutions, or to reach out to them and ask questions?

We created the idea for Peerlyst in 2011 and are launching now.

What is your distribution model? Where to buy your product?

Elbaz: We are truly web-based.  Our web site delivers our product.

What's next on your product roadmap?

Elbaz: Adding more social capabilities for our users, such as the ability to collaborate on a specific Information Security topic.

Are you targeting a first VC round? If yes when and what will you use the funds for?

How much money is being sought?

Elbaz: We are in discussion with top tier VCs now for our A round.

Peerlyst is a social media platform designed to give enterprise technology decision makers the unbiased information they need to buy, and make the best use of, IT solutions. The network enables a new social buying experience based on peer-to-peer interaction regarding technology products, services, and integration. Peerlyst is designed to guarantee that users get honest information about enterprise technology from actual users and experts. The company has offices in Silicon Valley.

Information on Peerlyst can be found at www.peerlyst.com or by following the company on Twitter @Peerlyst.

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...