Click here to close now.


Related Topics: Cloud Security, Java IoT, Microservices Expo, @CloudExpo, Government Cloud

Cloud Security: Blog Post

Peerlyst to Disrupt the Traditional Industry Research Model

RSA interview with Limor Elbaz, the founder and CEO of

Thanks for taking the time to answer my questions. Please tell us, what is Peerlyst all about and what do you do?

Limor Elbaz: I'm Limor Elbaz the founder and CEO of We've launched a product-centric social network for Enterprise IT professionals and we want to bring the power of social networks to IT decision making.

Because of their experience with consumer applications, Enterprise IT decision-makers are demanding a social buying experience that includes unbiased product reviews by trusted peer users, insights based on firsthand product experience, and new ways to connect to peers in their industry who have already implemented products in their business.

What are you launching at RSA?

Elbaz: We are launching our website for Information Security Professionals. Peerlyst is the world's first social site that fosters community around IT products. The website gives enterprise technology decision makers comprehensive product information from a range of sources, including the one they value most: their peers' firsthand experience with IT solutions.

Peerlyst provides a unique, trusted social buying experience for enterprise technology products and services, using the same capabilities that people are familiar with from their personal social networks. Peerlyst combines LinkedIn-like product pages (PeerPagesTM) with user-generated product ratings (PeerRatingsTM) of the key product features that are most important to IT decision makers.

Peerlyst's social features, such as the ability to follow products, will give users an ongoing feed of pertinent information over a product's life span. That includes reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Elbaz: Our target audience are IT decision-makers (CISOs, Directors of Information Security, Application and Network Security Managers) who need to an effective way to learn from their peers what works and doesn't with the products they are considering.  What IT pros want is a reality check based on the crowdsourced experience of many other users.

Our biggest challenge is getting new Information Security folks to try out our site. We are building our social media capabilities and as of today we have over 700 Information Security pros who follow us on Twitter.

I'd be curious to hear any general thoughts you have on market trends...

Elbaz: It's hard to keep up with all of the changes, but mobile solutions, BYOD and next generation firewalls are interesting.  The idea of Peerlyst is to help our users share information so that they can help each other to keep abreast of what's new and what works best.

What is the viral aspect of your product?

Elbaz: Peerlyst is completely viral.  Once you join you can invite your peers to join too.  We've also built familiar social networking capabilities into our product pages.  Our users can easily socialize their review of a product or comments that they make.  They can also upload documents and videos to share with the community.

What's the business model? How will you make money?

Elbaz: Peerlyst is free for Information Security professionals to join and use.  We make money by providing InfoSec tech vendors an analytics feed based on product information we have found on the web.  We respect our users' privacy and do not provide vendors with our users information unless a user decides to click the contact vendor button on a product page.

Who are your competitors?

Elbaz: Our biggest competitor is for IT users to continue to rely on services like Gartner that don't use or benchmark the products and really can't capture the firsthand experience users have with a product.  Also Gartner and their peers do not cover smaller vendors who may be best of breed, but do not have significant revenues.

How do you differentiate from your competitors?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

What business or technology could yours disrupt?

Elbaz: We disrupt traditional analyst firms that sell syndicated services to IT departments.

Who founded the company, when? What can you tell me about the story of the company's founding?

Elbaz: We're a team of IT and product professionals, developers, and designers. Like most people today, we use social sites to find great restaurants and see how people rate consumer products. But there was a big gap in our work lives. The process of evaluating, selecting, and keeping track of the tech products that drive our businesses was stuck in the 20th century.

Why were we spending hours searching for information on the Internet, poring over dozens of vendor white papers and analyst reviews? Did we really need to build spreadsheet after spreadsheet to compare products? And why wasn't there someplace we could go to see our peers' reviews of technology solutions, or to reach out to them and ask questions?

We created the idea for Peerlyst in 2011 and are launching now.

What is your distribution model? Where to buy your product?

Elbaz: We are truly web-based.  Our web site delivers our product.

What's next on your product roadmap?

Elbaz: Adding more social capabilities for our users, such as the ability to collaborate on a specific Information Security topic.

Are you targeting a first VC round? If yes when and what will you use the funds for?

How much money is being sought?

Elbaz: We are in discussion with top tier VCs now for our A round.

Peerlyst is a social media platform designed to give enterprise technology decision makers the unbiased information they need to buy, and make the best use of, IT solutions. The network enables a new social buying experience based on peer-to-peer interaction regarding technology products, services, and integration. Peerlyst is designed to guarantee that users get honest information about enterprise technology from actual users and experts. The company has offices in Silicon Valley.

Information on Peerlyst can be found at or by following the company on Twitter @Peerlyst.

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and PR Consultant in Mountain View. She mainly writes about B2B solutions, social media and open source software. She is an SVP with a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article:

Latest Stories
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...