|By Business Wire||
|February 21, 2014 08:42 PM EST||
Please replace the release with the following corrected version due to multiple revisions.
Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment poses with Head Monster and Monster Founder, Noel Lee at the event celebrating the strategic partnership this week. (Photo: Business Wire)
The corrected release reads:
CAESARS ENTERTAINMENT AND PLANET HOLLYWOOD RESORT & CASINO PARTNER WITH MONSTER TO BRING PURE MONSTER SOUND® AND MONSTER® HEADPHONES TO THE AXIS™ POWERED BY MONSTER™
Retail Partnership will also provide special offers for concert guests and exclusive designs to Caesars Entertainment resorts across the U.S.
Caesars Entertainment®, Planet Hollywood Resort & Casino® and Monster, the world leader in high-performance audio consumer electronics, are joining forces to bring exceptional audio experiences and exclusive offers to Caesars Entertainment guests at The AXIS™ at Planet Hollywood Resort & Casino. The exclusive partnership will also create custom headphone designs to be sold at retail locations at more than 40 Caesars Entertainment resorts across the country.
The partnership will further enhance The AXIS, the newly transformed 7,000-seat live entertainment venue in Las Vegas, with state-of-the-art acoustics Powered by Monster™. With a shared passion for the very best in entertainment, which includes an enthusiasm for a world-class audio sensory experience, Caesars and Monster announce their new partnership by introducing the newly-named theater, The AXIS™ Powered by Monster™. Fueled by the high-performance sound characteristic of the Monster brand, The AXIS gives concertgoers the opportunity to enjoy the exceptional audio experience made possible by Pure Monster Sound®.
“At Monster, we are thrilled to team up with Caesars and Planet Hollywood to partner for this truly amazing theater and to bring the unparalleled Pure Monster Sound® experience to its visitors,” said Head Monster, Noel Lee. “Monster recognizes the global influence of Caesars and its family of brands, known for their unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership – all characteristics that Monster consumers have come to expect from our brand.”
The AXIS boasts one of the largest video and projection installations in the world, with projections from 60 ultra-high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic® high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition to an immersive visual experience, a massive array of 21-inch subwoofers ensures guests feel the music as well as they hear it. Monster will now enhance this amazing sound system with Pure Monster Sound®.
“When looking for a presenting sponsor for The AXIS, it was important that we find the right heritage, quality and brand to align with the top-notch entertainment experience at Planet Hollywood,” said Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment. “Monster combines their high-performance, rich audio experience with Caesars premium entertainment to bring the best of both worlds to our artists and fans. As soon as our fans see the Monster name, they will understand the level of dedication we have committed to delivering a powerful music experience.”
The AXIS is quickly becoming the epicenter of A-list entertainment in Las Vegas from an all-star roster of celebrity concertgoers along with a soon-to-be-announced lineup of today’s hottest musical acts, courtesy of the venue’s exclusive booking partner Live Nation®. Now, with this partnership, concertgoers will also have access to an exclusive world of phenomenal sound with discounts and special offers on Monster® products, simply by purchasing a ticket at The AXIS.
The AXIS and Pure Monster Sound®
Pure Monster Sound brings high-definition sound to audio systems, including Monster® headphones. Pure Monster Sound® continues to deliver quality audio experiences, featuring crisp, clear and balanced sound; well-defined vocals; live concert-quality sound; and a full dynamic range, including strong, driving bass.
Caesars Entertainment and Planet Hollywood Resort & Casino will collaborate with Head Monster Noel Lee, the CEO of Monster, who is internationally renowned and sought after for his golden ear and engineering prowess, to bring the features of Pure Monster Sound® to the high-tech sound system at The AXIS. Caesars Entertainment will also work with Noel to install interactive audio kiosks featuring premium Monster® headphones at several resorts from Atlantic City to Las Vegas.
Caesars Chooses Monster Headphones
As the exclusive headphone provider for Caesars Entertainment, Monster will bring their premium headphone lines, which are designed and engineered by the legendary Head Monster and the world-class Monster design team, to Caesars Entertainment retail destinations.
Monster, the powerhouse that develops premium headphones, is also developing lines of special edition Monster headphones, including exclusive colors and features that will only be available for purchase at Caesars Entertainment retail locations. Retail stores at Caesars Entertainment resorts will also carry an assortment of Monster® headphones, all featuring Pure Monster Sound®, which are specially designed for the music preference and fashion style of each individual, including the Inspiration™ headphones, designed for the stylish and tech-savvy jet-setter; the Diamondz™ line, meticulously designed for the fashion-forward trend-setter; and the Monster DNA® lines, engineered for the live music enthusiast with personally unique style.
Monster® headphones can already be purchased at KOTO, a trendy boutique in Caesars Entertainment’s new $550 million shopping, dining and entertainment district, The LINQ®.
For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered Beats® headphones and has since become the world’s leading manufacturer of high-performance headphones, all of which feature Pure Monster Sound® technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less than fortunate circumstances through Monster Cares®. Above all, Monster does what it does “Because the Music Matters.” For more information, please visit www.monsterproducts.com.
About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit caesars.com.
About Planet Hollywood Resort & Casino
Planet Hollywood Resort & Casino is the newest member of the Caesars Entertainment family in Las Vegas and is a full partner in Total Rewards™. Planet Hollywood Resort & Casino has 2,500 beautifully designed guest rooms and suites showcasing some of the best views in town, Planet Hollywood encompasses more than 100,000 square-feet of gaming, several lounges, ten restaurants including Gordon Ramsay BurGR, KOI, Strip House, the award-winning Spice Market Buffet and LA's Pink's Hot Dogs, and the Planet Hollywood Spa by Mandara. The resort is also home to one of pop music's biggest superstars Britney Spears' brand new show, "Britney: Piece of Me." The property is encircled by Miracle Mile Shops with more 170 specialty stores and restaurants. For more information, visit planethollywoodresort.com. Find Planet Hollywood on Facebook and follow on Twitter.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jul. 2, 2015 04:15 PM EDT Reads: 1,033
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 04:13 PM EDT Reads: 574
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jul. 2, 2015 03:18 PM EDT Reads: 655
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jul. 2, 2015 03:00 PM EDT Reads: 1,023
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 02:52 PM EDT Reads: 642
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 2, 2015 02:30 PM EDT Reads: 1,219
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 2, 2015 02:15 PM EDT Reads: 2,213
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Jul. 2, 2015 02:15 PM EDT Reads: 888
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 2, 2015 02:00 PM EDT Reads: 1,070
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 2, 2015 01:45 PM EDT Reads: 2,316
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 2, 2015 01:36 PM EDT Reads: 632
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 2, 2015 01:00 PM EDT Reads: 1,268
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 01:00 PM EDT Reads: 1,067
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 2, 2015 12:00 PM EDT Reads: 2,041
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 2, 2015 11:50 AM EDT Reads: 581