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Social Media Listening: Capturing Critical Pharmaceutical Market Insights

CHAPEL HILL, N.C., Feb. 22, 2014 /PRNewswire/ -- Savvy healthcare companies have begun launching innovative Social Media Listening programs to aggregate data and to capture critical patient, physician and market insights. As online forums continue to flourish across both established and emerging online channels, so too will the need to capture the critical marketing insights that exist within these platforms. 

According to recent research by benchmarking firm Best Practices, LLC, some companies are still skeptical of the value of Social Media Listening programs. Despite these arguments, 85% of the companies that participated in the research study are currently doing some form of Social Media Listening. Participants mentioned that Listening can fill in critical business gaps around patient adherence, brand awareness, and product misinformation.

The report, "Pharma Social Media Listening: Benchmarking Innovative Practices in the Healthcare Industry," delivers crucial benchmarks from industry-leading companies on key Listening activities, platforms, websites monitored, data gathered, approval processes, and Adverse Events reporting and management. Market Research, Digital/Social, and other Marketing leaders can use this research to enhance their Social Media Listening programs.

Key study topics include:

  • High-Performing Social Media Listening Programs
  • Program Governance & Ownership
  • Websites Monitored
  • Data Types Gathered
  • Evaluating Program Benefits
  • Use of Outsourcing & 3rd Party Vendors
  • Gaining Social Media Listening Approval
  • Adverse Events Management & Compliance
  • Innovative Strategies & Tactics

Representatives from 13 leading healthcare companies participated in this study via deep-dive interviews. Six of the top 10 largest pharmaceutical organizations are represented in this research, and more than half of all respondents work at the director level or above.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC

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