Welcome!

News Feed Item

Government of Canada Launches The Play Exchange, Canada's Active Living Challenge

OTTAWA, ONTARIO -- (Marketwired) -- 02/22/14 -- Public Health Agency of Canada

Preventing chronic illnesses, like type 2 diabetes and heart disease, is one of the public health challenges of our times. How do we get more Canadians active? What can we do to encourage children and youth to spend less time on the couch? When it comes to encouraging physical activity, we're all in this together.

Today, Minister Ambrose and partners are launching, The Play Exchange, a first of its kind partnership that will ask Canadians to submit their ideas of how we can be more active.

The Play Exchange will select Canadian judges, who will review all submissions and pick the top ideas. Business and Community leaders will work with the "innovators" to help develop their ideas and project proposals.

These top ideas will be showcased on national television in January 2015 when Canadians from across the country will have the chance to vote for what they think is the best idea. The winner will receive up to $1 million to launch their project.

Quick Facts


--  Children who are overweight or obese are at high risk for serious
    childhood diseases like pre-diabetes, asthma, joint problems, and liver
    disease. They have an 80 per cent chance of becoming obese adults, and
    may show heart disease as early as age 25.
--  Only 4 percent of Canadian children are getting the recommended amount
    of daily physical activity.
--  Three in five adult Canadians are living with a chronic illness such as
    type 2 diabetes, heart disease, and some types of cancer.
--  One in four adults in Canada is overweight or obese and a third of all
    children and youth are already overweight or obese.
--  The economic costs of obesity are estimated at $4.6 billion in 2008,
    based on costs associated with the eight chronic diseases most
    consistently linked to obesity.
--  It is time to get Canadians to be more active. Time to get creative,
    time for the Play Exchange.
--  The Play Exchange will accept applications until June 18th, 2014, the
    winning idea will be judged and voted on and announced in January 2015.
--  Please visit www.playexchange.ca, for more information and updates.

Quotes

"The Play Exchange is the first of its kind in Canada, harnessing our country's innovative spirit and capitalizing on the momentum we already have in our country to encourage children and youth and all Canadians to be more active. We want to hear directly from Canadians on how best to make Canada healthier. I encourage everyone to participate in this unique initiative and look forward to supporting the winning idea with up to $1 million to implement their innovation."

The Honourable Rona Ambrose

Minister of Health

"Our Government is committed to promoting healthy living and healthy weights, and preventing chronic disease for all Canadians. Together with our partners in the not for profit and private sector, we are proud to launch this exciting new initiative, which we hope will engage Canadians of all ages in finding creative and healthy ways to become more active."

The Honourable Bal Gosal

Minister of State (Sport). Bramalea-Gore-Malton (Ontario)

"We are passionate about sport and encouraging play because both are an important part of a healthy community, strong families, and a strong country. The Play Exchange is a great complement to Canadian Tire's community involvement including We All Play for Canada, Jumpstart, which helps families afford to put their kids in organized sport and recreation, and Active At School. We are excited to support an innovative program where Canadians from coast-to-coast can bring forward their ideas to get our country moving."

Allan MacDonald, President,

Canadian Tire Retail

"By bringing partners from the public, private and non-profit sectors together, The Play Exchange is changing the way we improve healthy, active living in Canada. Through this challenge, we are empowering Canadians to play an integral role in our country's health and prosperity. We believe The Play Exchange will spark a national conversation on the important role individuals can play in finding effective and innovative solutions for a healthier Canada."

Bruce Dewar, Chief Executive Officer

LIFT Philanthropy Partners

Related Products

The Play Exchange - Fact Sheet

Associated Links

For more information about The Play Exchange, visit (www.playexchange.ca).

Contacts:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Media Relations
Public Health Agency of Canada
(613) 957-2983

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...