Click here to close now.


News Feed Item

Government of Canada Launches The Play Exchange, Canada's Active Living Challenge

OTTAWA, ONTARIO -- (Marketwired) -- 02/22/14 -- Public Health Agency of Canada

Preventing chronic illnesses, like type 2 diabetes and heart disease, is one of the public health challenges of our times. How do we get more Canadians active? What can we do to encourage children and youth to spend less time on the couch? When it comes to encouraging physical activity, we're all in this together.

Today, Minister Ambrose and partners are launching, The Play Exchange, a first of its kind partnership that will ask Canadians to submit their ideas of how we can be more active.

The Play Exchange will select Canadian judges, who will review all submissions and pick the top ideas. Business and Community leaders will work with the "innovators" to help develop their ideas and project proposals.

These top ideas will be showcased on national television in January 2015 when Canadians from across the country will have the chance to vote for what they think is the best idea. The winner will receive up to $1 million to launch their project.

Quick Facts

--  Children who are overweight or obese are at high risk for serious
    childhood diseases like pre-diabetes, asthma, joint problems, and liver
    disease. They have an 80 per cent chance of becoming obese adults, and
    may show heart disease as early as age 25.
--  Only 4 percent of Canadian children are getting the recommended amount
    of daily physical activity.
--  Three in five adult Canadians are living with a chronic illness such as
    type 2 diabetes, heart disease, and some types of cancer.
--  One in four adults in Canada is overweight or obese and a third of all
    children and youth are already overweight or obese.
--  The economic costs of obesity are estimated at $4.6 billion in 2008,
    based on costs associated with the eight chronic diseases most
    consistently linked to obesity.
--  It is time to get Canadians to be more active. Time to get creative,
    time for the Play Exchange.
--  The Play Exchange will accept applications until June 18th, 2014, the
    winning idea will be judged and voted on and announced in January 2015.
--  Please visit, for more information and updates.


"The Play Exchange is the first of its kind in Canada, harnessing our country's innovative spirit and capitalizing on the momentum we already have in our country to encourage children and youth and all Canadians to be more active. We want to hear directly from Canadians on how best to make Canada healthier. I encourage everyone to participate in this unique initiative and look forward to supporting the winning idea with up to $1 million to implement their innovation."

The Honourable Rona Ambrose

Minister of Health

"Our Government is committed to promoting healthy living and healthy weights, and preventing chronic disease for all Canadians. Together with our partners in the not for profit and private sector, we are proud to launch this exciting new initiative, which we hope will engage Canadians of all ages in finding creative and healthy ways to become more active."

The Honourable Bal Gosal

Minister of State (Sport). Bramalea-Gore-Malton (Ontario)

"We are passionate about sport and encouraging play because both are an important part of a healthy community, strong families, and a strong country. The Play Exchange is a great complement to Canadian Tire's community involvement including We All Play for Canada, Jumpstart, which helps families afford to put their kids in organized sport and recreation, and Active At School. We are excited to support an innovative program where Canadians from coast-to-coast can bring forward their ideas to get our country moving."

Allan MacDonald, President,

Canadian Tire Retail

"By bringing partners from the public, private and non-profit sectors together, The Play Exchange is changing the way we improve healthy, active living in Canada. Through this challenge, we are empowering Canadians to play an integral role in our country's health and prosperity. We believe The Play Exchange will spark a national conversation on the important role individuals can play in finding effective and innovative solutions for a healthier Canada."

Bruce Dewar, Chief Executive Officer

LIFT Philanthropy Partners

Related Products

The Play Exchange - Fact Sheet

Associated Links

For more information about The Play Exchange, visit (

Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Media Relations
Public Health Agency of Canada
(613) 957-2983

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.