Welcome!

News Feed Item

Spritz Reinvents Reading on Mobile Devices, One Word at a Time

Spritz's Text Streaming Technology Enables Easy Reading in a Format Optimized for Small Screens

BARCELONA, Spain, Feb. 23, 2014 /PRNewswire/ -- Spritz, the company behind the innovative text streaming technology built to reinvent the way people read, launched today at Mobile World Congress. Spritz's patent-pending technology enhances reading on mobile and wearable devices by streaming individual words using the "Optimal Recognition Point" (ORP) in a special display called the "Redicle." This method makes communication faster, easier and more effective by removing the inefficient eye movements associated with traditional reading. The first use of Spritz will be implemented in an email application for the Samsung Gear 2 and Galaxy S5 smartphone. With the growth of wearable devices, Spritz's patent-pending technology will enable Samsung device users to read emails comfortably and conveniently- one streaming word at a time.

(Logo: http://photos.prnewswire.com/prnh/20140223/NY70050LOGO)

Spritz is uniquely designed for small screens. The technology removes the inconvenience of scrolling, swiping, squinting and pinching to read on your devices by streaming individual words, one by one, at the user's desired speed. Developed and tested for over three years with deep roots in science and data, Spritz enables the brain to focus on each word, promoting faster reading speeds and higher information retention rates.

"We're reinventing the way people read by eliminating the obstacles associated with traditional reading on mobile devices," said Co-Founder and CEO Frank Waldman. "As smart devices continue to change shape and become increasingly smaller, Spritz enables users to read comfortably and conveniently. Our technology can be used to read emails, text messages, social media streams, maps or web content and can be integrated onto any mobile device – the options are almost limitless. Reading has never been easier, more efficient or more effective."

How Spritz Works
Spritz's technology streams individual words inside of a special display called the "Redicle," which helps the eyes to position themselves precisely at the recognition point for each word. The most time-consuming part of reading is the eye movement from word to word. By applying their new method of word alignment that's based on the science of how people traditionally recognize words while reading, Spritz takes eye movement out of the equation, allowing much more to be read in the same amount of time. Spritz provides proprietary algorithms to identify how long to display words and sentences, providing an unparalleled natural reading experience. 

For the past two years, Spritz has focused on development and testing of its technology for integration into mobile OS platforms, applications and webpages. Through testing users, it was found that new users were able to both learn how to spritz and to double their traditional reading speed within just a few minutes of starting. In addition, it was determined that reading with Spritz also promotes increased comprehension of the material vs. traditional reading. 

"When we started testing, we already knew that we were on to something but the comprehension tests surprised even us," said Dr. Maik Maurer, Co-Founder and CTO of Spritz. "Happily, our tests confirmed that spritzing increases comprehension. We're now starting to research whether time spent spritzing will also increase a user's traditional reading speed and comprehension, an effect reported to us by many of our testers."

Spritz technology currently supports English, Spanish, French, German, Russian and Korean, with more languages on the way. With multiple reading speeds to match a user's comfort level ranging from 100 to 1000 words per minute, "spritzing" is easy to learn for all ages. Users typically become accustomed to reading in this new format within a few minutes of their first spritz. Available with the release of the Samsung Galaxy S5 and Gear 2, Spritz offers licensing options for its integration within operating systems, applications, websites and wearable technologies.

For more information and to learn how to spritz, visit www.spritzinc.com.

About Spritz
Reading Reimagined. Founded in 2012 by Frank Waldman, a serial entrepreneur and MIT alum, Maik Maurer, scientist at the Technical University of Munich (TUM), and his colleague Matthias Klein, Spritz's mission is to change the way people read on mobile devices by making communication faster, easier and more effective. The company holds multiple pending patents in its portfolio including its innovative text-streaming technology that presents individual words at the reader's comfortable speed for an all-around efficient and comprehensive reading experience. This technology has been researched, developed and tested in Boston, Munich, and Salt Lake City. Privately funded, the investment was led by Founder and Chairman of Digicel, Denis O'Brien.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

Contact:
Sandy Choi
[email protected] 
(+1)917-306-4023

Lowell Eschen 
[email protected] 
(+1)212-614-4081

SOURCE Spritz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...