Click here to close now.


News Feed Item

The Perfect Workout Partner, Plantronics BackBeat FIT Offers Superior Stability, Comfort and Wireless Freedom

Mobile World Congress – Plantronics (NYSE: PLT), a pioneer in wearable technology, today announced its latest wireless stereo headphones, BackBeat FIT. Custom-built for use during an active lifestyle, BackBeat FIT combines comfort, fit and stability with Plantronics’ renowned audio excellence. Connecting to devices wirelessly via Bluetooth®, the small, lightweight BackBeat FIT lets users focus on fitness and enjoy their music, providing superior stereo performance and eliminating the distraction of tangled cords. Its unique, flexible design provides a comfortable, secure fit whatever your activity level. BackBeat FIT will be available worldwide starting in April 2014.

The stable, comfortable Plantronics BackBeat FIT wireless stereo headphones provide all the power, s ...

The stable, comfortable Plantronics BackBeat FIT wireless stereo headphones provide all the power, safety features, and premium audio you need to stay motivated and moving, indoors or out. (Photo: Business Wire)

“More than half of people who exercise make music an essential part of their workout. With BackBeat FIT we’re ushering in a new way of motivating yourself with music – without the distraction of cords,” said Greg Miller, senior category manager for stereo with Plantronics. “Along with superior sound and the ability to take and make calls, BackBeat FIT incorporates an all-new, incredibly stable and comfortable design along with a host of safety features.”

In a recent survey1, 40 percent of respondents felt safety features were extremely important while exercising at night. BackBeat FIT provides consumers with bright colors and unique reflective materials on the headband and armband/carrying case to increase visibility and add an element of safety when exercising in the early morning, evening or night hours. Additionally, the eartip has been specially designed to allow exercisers to hear environmental sounds, so they can remain aware of potential hazards in their surroundings.

Features include:

  • Stable, comfortable fit: BackBeat FIT stays in place. Its soft-but-strong, flexible headband and in-ear stabilizers ensure a snug, stable fit that is comfortable, no matter how active the user gets.
  • Durable, sweat-proof design: Designed to handle the hardest workouts, BackBeat FIT has a rugged, sweat-proof design plus extra protection from Plantronics’ exclusive P2i sweat- and weather-proof nano-coating.
  • Safety first: The bright colors and reflective materials of BackBeat FIT help protect the user day or night, and its unique, safety-oriented eartip design allows the user to be more aware of their surroundings.
  • Two-in-one armband/carrying case: Get moving right out of the box with the included smartphone armband – it secures a smartphone and car key during a work out, and reverses to act as a protective carrying case for the headphones when they’re not in use.
  • Small form factor, big battery life: BackBeat FIT packs power for a week’s worth of workouts – up to 8 hours of listening time. Plus, it offers DeepSleep, a hibernation mode which keeps the headphones charged and ready to use for up to six months.
  • Superior stereo headphones: Offering powerful speakers and a custom codec, BackBeat FIT delivers music’s rich bass and crisp highs to keep you moving.
  • Wireless Bluetooth technology: Enjoy tangle-free music, videos and calls by easily connecting, cord-free, to a smartphone.
  • Hands-off control: BackBeat FIT headphones built-in microphone allows users to take and make occasional phone calls without having to touch their mobile device. Easy-to-access on-ear controls let them control their music with the touch of a finger.
  • Gets better over time: Over-the-air firmware updates, delivered via a smartphone app, make it easy to keep the headphones performing optimally and always have the latest software features, as well as documentation on the product features and functionality.

Pricing and Availability

BackBeat FIT will be available in two vibrant colors, Lime Burst and Electric Blue, at authorized Plantronics retailers, etailers, and carriers in North America, Hong Kong, and Europe starting April 2014. MSRP for BackBeat FIT is $129.99 USD. For more information, please visit

About Plantronics

Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit or call (800) 544-4660.

Plantronics, BackBeat, DeepSleep and Simply Smarter Communications are trademarks of Plantronics, Inc. registered in the US and other countries. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. and any use of such marks by Plantronics is under license. All other trademarks are property of their respective owners.

1 - Google Consumer Survey, “Workout With Music,” September 2013

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...