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Hudson's Bay Captures Canadian Style and Spirit at Sochi 2014 Closing Ceremony
|By PR Newswire
|February 23, 2014 11:46 AM EST
TORONTO, Feb. 23, 2014 /CNW/ - The Canadian Olympic Team will celebrate
their success in Sochi at the Closing Ceremony dressed in a look that
is truly Canadian, designed by Hudson's Bay.
Made from 100 per cent wool and fashioned in all three key colours of
the collection - red, white and black, this sweater is timeless,
comfortable and perfect for Canadian winters. Inspired by classic
winter sports such as skiing and curling, it prominently features
CANADA across the chest and, on the back of the sweater, rests the
beaver beside a Canada Leaf. The Canadian Olympic Team will
accessorize the look with red trapper hats and the 5th edition Red Mittens that were also seen during the Opening Ceremony in
Sochi. The look is complete with a black turtleneck and black bottom.
"The Closing Ceremony brings Team Canada together to recognize their
incredible achievements over the past 17 days," says Hilary Kelley, VP
of Design, Creative Director, Hudson's Bay. "A time for joy and
National pride, we wanted our athletes to command attention during this
Olympic moment in a celebratory, yet relaxed look that embodies
All of the looks worn by the athletes over the past 16 days during the
Opening Ceremonies, on the podium and in the village were designed by
Hudson's Bay and have resonated with Canadians from coast-to coast, and
many items have been selling out at Hudson's Bay stores across Canada.
"The uniforms that our Canadian Olympic Team wore throughout the Sochi
2014 Olympic Winter Games conveyed confidence and pride," said Derek
Kent, Chief Marketing Officer, Canadian Olympic Committee. "This
collection has received rave reviews from our athletes and Canadian
fans across the country. Everyone is proud to wear Canada and show
their support for our Team."
To get the Closing Ceremony look, fans can purchase replica versions of
the knit sweater, trapper hat and the mittens at Hudson's Bay stores
across Canada and online at thebay.com
About Hudson's Bay Company
Hudson's Bay Company (HBC), founded in 1670, is North America's longest
continually operated company. Today, HBC offers customers an
unparalleled range of retailing categories and shopping experiences
internationally. In Canada, HBC operates Hudson's Bay, Canada's largest
department store with 90 full-line locations and one outlet store as
well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and
brands. HBC also operates Home Outfitters, Canada's largest home
specialty superstore with 69 locations across the country.
In the United States, HBC operates Saks Fifth Avenue, one of the world's
pre-eminent specialty retailers, renowned for its superlative designer
collections and first-rate fashion expertise. Saks Fifth Avenue
comprises 41 full-line stores in 22 states, five international licensed
stores, saks.com, 72 Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. HBC also operates Lord & Taylor, a leading department store chain with
49 full-line store locations throughout the northeastern United States,
in two major cities in the Midwest and in Boca Raton, Florida, four
Lord & Taylor outlet locations and lordandtaylor.com. Hudson's Bay Company banners provide stylish, quality merchandise with
a dedicated focus on service excellence. Hudson's Bay Company trades on
the Toronto Stock Exchange under the symbol "HBC".
About the Canadian Olympic Committee The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all
aspects of Canada's involvement in the Olympic movement, including
Canada's participation in the Olympic, Youth Olympic and Pan American
Games and a wide variety of programs that promote the Olympic movement
in Canada through cultural and educational means. For news and
information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter
SOURCE Hudson's Bay
Image with caption: "Hudson's Bay Captures Canadian Style and Spirit at Sochi 2014 Closing Ceremony (CNW Group/Hudson's Bay)". Image available at: http://photos.newswire.ca/images/download/20140223_C6586_PHOTO_EN_37043.jpg
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