Welcome!

News Feed Item

Tencent Publishes Certimo™ Smartphone Ratings to 200M+ Consumers

Certimo User Experience Ratings Usher in a New Era for Mobile Device Buyers

WALNUT CREEK, Calif. and BEIJING, Feb. 23, 2014 /PRNewswire/ -- The Mobile Experience Alliance, an open membership-based organization providing user experience ratings for mobile devices, joins Tencent,  a leading provider of comprehensive Internet services in China, in announcing the publishing of the first set of Certimo™ ratings for Android smartphones to hundreds of millions of users on Tencent's QQ.com network.  Certimo™ (www.certimo.org) is a new rating system for mobile devices that accurately reflects consumer experiences, empowering consumers to select their next smartphone with confidence.

The Next Era for Consumers of Mobile Devices—User Experience Ratings

With over 1 billion smartphones shipped globally last year[1], the mobile industry is investing in the creation of new mobile technologies and user experiences at an ever increasing pace. However, many smartphones have similar designs and features, and consumers are often confused about which phone is right for them. Compounding this challenge is the lack of reliable information to help consumers determine how smartphones will perform in the usage scenarios that consumers care about—their user experience. Consumers and stakeholders in the mobile ecosystem are demanding a consumer-friendly, unbiased and accurate user experience rating system. Certimo is the solution.

With Certimo, consumers have a trustworthy way to evaluate different vendors' smartphones through standardized measurements—including application performance, web browsing, messaging, multimedia, infotainment, display quality and battery life—all based on real-world operating conditions and use cases. Each user experience is rigorously measured and the ratings are independently certified by BDTI (Berkeley Design Technology, Inc.), the technology industry's trusted source for benchmarks, analysis, advice, and engineering. The first version of Certimo is available now and is designed to evaluate Android smartphones based on how consumers in China actually use their phones. Future versions of Certimo will be available for other regions and other device types.

"As our exclusive media partner in China, Tencent is the perfect partner to promote Certimo ratings to consumers in the world's largest smartphone market," explained Dino Brusco, General Manager of the Mobile Experience Alliance. "The Certimo ratings measure things that matter to consumers and are designed to truly empower consumers to purchase a smartphone that best fits their personal needs. The Mobile Experience Alliance invites all mobile industry participants to join in this endeavor."

The first Certimo ratings published by Tencent include user experience ratings for popular Android smartphones sold in China from manufacturers such as HTC, Huawei, Lenovo, LG, Meizu, OPPO, Samsung, Sony, Vivo, Xiaomi and ZTE. These ratings are available on the Tencent website (http://digi.tech.qq.com) and at www.certimo.org.

QQ.com's editor, Caitlyn Chen, commented, "Certimo provides an objective and accurate analysis of product characteristics based on user-experience, to provide an accurate and reliable basis for decision making. As the digital channel of one of China's largest Internet portals, Tencent Digital channel will leverage our media-oriented operation to bring the consumer benefits of the Certimo rating to China."

About the Mobile Experience Alliance (MEA)

The Mobile Experience Alliance (MEA) is an open membership-based organization for all key stakeholders in the mobile ecosystem with a shared vision of creating a consumer-friendly user experience rating system for mobile devices. Members of the MEA have access to the Certimo benchmark and rating system and all Certimo ratings are certified as unbiased and accurate prior to publication. Members may gain access to the Certimo benchmark tests in advance of their product introductions for internal use during their product development cycle.  Tencent Digital is MEA's exclusive media partner in China.

For more information, please visit www.mobile-xperience.com.

About Tencent
Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information, seek entertainment, and shop online through our integrated platforms. Our diversified services include QQ, Weixin and WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com for information; as well as our eCommerce open platform. Our company was founded in Shenzhen in 1998 and went public on the Hong Kong Stock Exchange in 2004. We seek to evolve with the Internet by investing in innovation, providing a hospitable environment for our partners, and staying close to our users.

About BDTI (Berkeley Design Technology, Inc.)
For over 20 years, BDTI www.BDTI.com has been a leading provider of independent technology analysis and benchmarks. BDTI benchmarks are used by leading electronic system and semiconductor companies and have become the most trusted benchmarks in the electronics industry.  BDTI was founded by U.C. Berkeley faculty and researchers, and is based in the San Francisco Bay Area.

[1] Source: IDC Press Release, January 27, 2014

For more information, please visit www.BDTI.com.

Media Contact
Dino Brusco
[email protected]
+1 (925) 954-1411

SOURCE Mobile Experience Alliance

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.