Welcome!

News Feed Item

World’s Best-Selling Nameplate Gets Even Better: Ford Reveals Sophisticated New Focus with 1.0-Liter EcoBoost

The 2015 Ford Focus, the world’s best-selling nameplate, is expected to hold onto this coveted title with a bold new look that emulates other recent Ford vehicle designs and more advanced technologies that improve driver comfort and safety.

Redesigned Ford Focus delivers 1.0-liter EcoBoost(R) engine, new exterior design, completely revised ...

Redesigned Ford Focus delivers 1.0-liter EcoBoost(R) engine, new exterior design, completely revised interior and advanced new technologies for improved customer comfort and safety. (Photo: Business Wire)

The new look and added technologies were revealed today at the Mobile World Congress in Barcelona, the world’s largest exhibition for the mobile industry.

“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features. What makes Focus so attractive to consumers today – being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new Focus.”

Award-winning 1.0-liter EcoBoost

In addition to a host of styling and technological advances, the new Focus will offer the remarkably efficient, fun-to-drive, award-winning 1.0-liter EcoBoost® engine with a six-speed transmission – surpassing the fuel efficiency of the previous model, and once again raising the bar amongst the competition. Twice already, automotive journalists have named Ford’s 1.0-liter EcoBoost powerplant International Engine of the Year, for 2012 and 2013.

“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, Ford group vice president, global product development. “Focus is already known for bringing together efficiency and fun, and our latest addition will bring consumers a whole new level of enjoyment – on the road and at the pump.”

The smallest engine in the company’s growing EcoBoost family will increase the choice for Ford customers in the United States, as Fiesta is already available with the 1.0-liter EcoBoost engine.

In Europe, where it is already on five nameplates, the 1.0-liter EcoBoost accounts for 32 percent of sales of the current-generation Focus and 26 percent of Fiesta sales this year. Robust demand for the 1.0-liter in Europe has prompted Ford to double production capacity at its state-of-the-art plant in Cologne, Germany, to more than 1,000 engines a day.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

Stylish new Focus

The new Focus will arrive with a more stylish, bold look. It features a restyled hood and grille, signature lighting for the headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims, switches and an available heated steering wheel. Storage is improved with a new center console incorporating adjustable cupholders, and a new, easier-to-access glove box.

Advanced technologies

A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies including a rearview camera and an available Blind Spot Information System (BLIS®) and lane-keeping system.

Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

BLIS uses two multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in the rear quarter panels, one on each side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

Should a Focus driver start to drift out of the current lane without a turn signal on, the available lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering torque to help the driver direct the car back toward the center of the current lane.

SYNC AppLink

New Focus drivers will also have access to powerful new capabilities thanks to a host of new functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink.

Android and iOS smartphone owners can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.

New functions include:

  • Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the user experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
  • More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
  • Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

In addition to the many advancements in exterior styling, interior design, powertrain and technology, the new Focus will also benefit from suspension and chassis upgrades. These include a new shock absorber valve design providing improved interior quietness, a new electronic stability program system with less intrusion and improved comfort, and a change to the rear suspension to give drivers a more connected feel to the road.

The 2015 Ford Focus goes on sale in the second half of 2014.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.