|By Business Wire||
|February 24, 2014 12:03 AM EST||
MasterCard (NYSE:MA) and PRIME Research today released the second annual global MasterCard Mobile Payments Study, which tracked more than 13 million social media comments across Twitter, Facebook, online blogs and forums around the world. The study shows improved sentiment toward mobile payments and rapid growth in consumer use and merchant acceptance. Merchants carry an 88 percent positive rating with many touting mobile acceptance as a competitive advantage. As consumers increasingly turn to mobile options, merchants reluctant to accept these payments may find themselves at a disadvantage.
The research points to 2013 as the year mobile payments transitioned from “concept to adoption.” “Adopters,” or those who have used mobile payments, drove 81 percent of conversations in 2013. This finding is a reversal from 2012 when only 32 percent of those discussing mobile payments had used a product. While security concerns around mobile payments still exist, the study demonstrates that consumers and merchants have moved from “why use mobile payments?” to “which mobile payment option should be used?” In fact, 2014 may be the year when long-term mobile brand and shopping allegiances are formed, which means those considering mobile payments may be well served by getting on board.
Consumers Adopt Mobile Payment Solutions:
- Adoption In, Confusion Out: Confusion over mobile payment options found in the 2012 study has been replaced by discussions focusing on the quality and staying power of various products. The research shows consumers have moved from questioning whether to use mobile payments (the third most discussed topic in 2012) to deciding which mobile payments option to use (the second most discussed topic in 2013).
- Significant Conversation Changes: Adopters now drive most of the conversation (81 percent). Non-Adopters drove 68 percent of the conversations in 2012. This indicates that consumers have shifted from discussing mobile payments to trying out various options.
- More Positive Conversations: Sentiment towards mobile payments improved significantly among Adopters (74 percent in 2013, 58 percent in 2012). Non-Adopters remained positive (79 percent in 2013, 76 percent in 2012). This demonstrates that the user experience, technical quality and acceptance network are improving for consumers.
- Experience Improving but More can be Done: Consumer sentiment towards the transaction experience improved (63 percent in 2013 from 34 percent in 2012). The experience, however, still remains an opportunity for improvement as it ranks as high as a frustration point for users.
Momentum for Merchants:
- Acceptance Matters: Merchant acceptance is the most visible topic, generating 15 percent of the total conversation and 48 percent of merchant conversation specifically. The research shows that both consumers and merchants are supportive of mobile payments (86 percent), which will likely lead to more merchant adoption in 2014. In fact, merchant availability went from a barrier to entry for non-adopters in 2012 to the most often discussed positive topic overall in 2013.
- Merchant Engagement: Merchants account for 22 percent of conversations and carry an 88 percent positive sentiment rate. The research found nearly 90 percent of merchant conversations are driven by those who have implemented mobile solutions. Non-adopting merchants are predominantly turning to social media to seek mobile payments advice from other merchants.
- Convenient Solution: Merchants accepting mobile payments tout convenience as a key driver with a 97 percent positive/neutral rating. The research indicates merchants are discussing the benefits of mobile payments for both themselves and consumers in many cases as a differentiator for their business.
More Security Information is Needed:
- Confusion over Security: Consumer education efforts will be critical to the success and adoption of mobile payments. Questions about security led to a negative rating of 66 percent.
- Opportunity for Education: Despite robust security, confusion exists on how mobile technology will affect processes to reverse fraudulent and unauthorized charges. Consumers using MasterCard for mobile payments are protected from fraudulent purchases through MasterCard’s zero liability policy.
MasterCard Mobile Payments Powered by MasterPass™
MasterPass, MasterCard’s digital service, simplifies purchases made from connected devices including PCs, tablets and smartphones. Consumers can conveniently and securely store MasterCard and other branded credit, debit and prepaid card information – including products from Visa, American Express, Discover and others – address books and more. This simplifies the process of completing a transaction from any connected device, particularly those with smaller screens.
MasterPass is accepted by more than 30,000 merchants including J. Crew, Brooks Brothers, Orvis, Live Nation-Ticketmaster and Singapore Airlines. It is available in Australia, Canada, Italy, United Kingdom and United States, and, in the near future, will expand to Belgium, Brazil, China, France, Italy, Israel, Netherlands, Singapore and Spain among others.
About the Study
PRIME Research conducted the Mobile Payments Study across 56 markets and 26 languages in North and South America, Europe, Africa, Asia and the Pacific Rim to assess people’s use of products, adoption willingness and sentiment toward existing options. Using PRIME’s proprietary social media analytics methods and technology, the research firm identified 13 million relevant social media posts from March 2013 to December 2013 on the subject of mobile payment innovation in the context of MasterCard and its industry peers; sentiment analysis shows the majority of posts were driven by news-story sharing 92% positive/factual, only 8% negative tone overall which is a reflection of the original content as it appeared in traditional news outlets. Within the 13 million posts, 5000 more substantive comments were subjected to PRIME Research’s more granular expert human-content analysis.
About PRIME Research
PRIME Research, www.prime-research.com, provides research-based corporate and brand reputation counseling based on trends uncovered through social and traditional media content analysis. The firm, with offices around the world, marries the speed and consistency of technology with the insights and local cultural sensitivity derived from its international staff of 600 analysts and consultants.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 29, 2015 04:00 PM EDT Reads: 290
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 29, 2015 03:45 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 29, 2015 03:30 PM EDT Reads: 414
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 29, 2015 03:15 PM EDT Reads: 191
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 29, 2015 01:00 PM EDT Reads: 131
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 29, 2015 12:00 PM EDT Reads: 120
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 29, 2015 11:45 AM EDT Reads: 134
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 29, 2015 11:30 AM EDT Reads: 188
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 29, 2015 11:00 AM EDT Reads: 230
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 29, 2015 11:00 AM EDT Reads: 192
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 29, 2015 10:30 AM EDT Reads: 101
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 29, 2015 09:30 AM EDT Reads: 843
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 29, 2015 09:30 AM EDT Reads: 432
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 29, 2015 09:15 AM EDT Reads: 175
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 29, 2015 08:45 AM EDT Reads: 575