|By Xenia von Wedel||
|February 26, 2014 12:21 PM EST||
Hi Bala, Thanks for taking the time to answer my questions. Please tell us, what is Cenzic all about and what do you do?
Bala Venkat: Cenzic is a provider of application security intelligence to continuously assess Cloud, Mobile and Web applications and reduce online security risk. The platform integrates with various technologies including WAF (Web Application Firewall), GRC (Governance, Regulations, and Compliance), SIEM (Security Information Event Management), Mobile Platforms (iOS, Android, Blackberry etc.), Static Application Testing and Security Quality Assurance, ensuring vulnerabilities can quickly be identified and immediately addressed.
Today, we secure millions of applications across Fortune 100 companies and SMB's.
What are you launching at RSA?
Venkat: We're launching a new security solution that will protect enterprises from threats arising out of third party digital connections. We call this the next generation Supply Chain Security. We have developed a comprehensive Certification Program that enterprises can roll out to their partners and request them to certify their applications before connecting into parent networks. We're seeing more and more breaches happening via third party connections, and this is a huge hole that must be addressed in enterprise security today.
Cenzic Partner-Application Security Scanning (Cenzic PASSTM) offers a full suite of services including:
- Accurate cloud-based scanning services to test the vulnerabilities in integrated partner applications.
- Consulting Services to help define the application security certification standards needed by partners.
- Customization of portal, policy, database, and all automated emails that usher application owners through certification.
- An Administration Dashboard that displays the scanning status and allows you to efficiently manage outcomes.
- Detailed Vulnerability Reports sent to partners, who can then opt to work directly with Cenzic for any remediation.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Venkat: Our target audience is the CISO and CIO across all corporations. We're horizontal in our solutions approach as every industry needs and uses our solutions today to secure their applications and minimize online risk.
I'd be curious to hear any general thoughts you have on market trends...
Venkat: Today, the market is seeing a rapidly moving intersection of mobile, analytics, cloud, and automation. This presents a new set of challenges in security across a layer that's seeing a blurring boundary. Companies must embrace tight holistic security programs to ensure they are not on the front pages of the next breach.
What is the viral aspect of your product?
Venkat: The choice and control we provide to the customer.
What's the business model? How will you make money?
Venkat: We offer customers the option to select the solution model that best fits their needs. We have various options available for purchase, including a self-service cloud, managed services, enterprise on premise software, a hybrid solution of software + cloud, as well as mobile application assessment services. Each service/product is customized to specific customer needs.
How do you differentiate from your competitors?
Venkat: Quality, reliability, comprehensiveness and customer focus!
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Venkat: Reporting, depth of assessment, quality of the product and detailed remediation guidance with, again, customizability and choice for the customer.
Cenzic provides the leading application security intelligence platform to continuously assess Cloud, Mobile and Web applications to reduce online security risk. Cenzic's solutions scale from single applications to enterprise-level deployments with hybrid approaches that enable testing of applications at optimal levels. Cenzic helps brands of all sizes protect their reputation and manage security risk in the face of malicious attacks. Cenzic's solutions are used in all parts of the software development lifecycle, and most importantly in production, to protect against new threats even after the application has been deployed. Cenzic's application security intelligence platform is architected to handle web, cloud and mobile applications and is the first to provide risk reduction recommendations for business, application developers and specific applications. Today, Cenzic secures more than half a million online applications and trillions of dollars of commerce for Fortune 1000 companies, all major security companies, government agencies, universities and SMBs.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Oct. 26, 2016 06:45 AM EDT Reads: 3,382
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Oct. 26, 2016 06:15 AM EDT Reads: 2,069
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 26, 2016 06:00 AM EDT Reads: 1,405
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Oct. 26, 2016 06:00 AM EDT Reads: 1,870
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 26, 2016 06:00 AM EDT Reads: 2,038
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 26, 2016 06:00 AM EDT Reads: 1,544
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 26, 2016 05:45 AM EDT Reads: 2,555
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 26, 2016 05:30 AM EDT Reads: 1,040
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 26, 2016 05:30 AM EDT Reads: 1,019
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 26, 2016 05:00 AM EDT Reads: 997
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 26, 2016 05:00 AM EDT Reads: 2,578
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 26, 2016 04:45 AM EDT Reads: 946
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 26, 2016 04:30 AM EDT Reads: 1,759
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 26, 2016 04:30 AM EDT Reads: 1,193
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 26, 2016 04:15 AM EDT Reads: 1,171