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As App Downloads Exceed 100 Billion Annually, Keynote Introduces Mobile App Monitoring to Improve App Performance in Real-Time

MOBILE WORLD CONGRESS — Keynote, the global leader in mobile and web cloud testing & monitoring, today announced Keynote Mobile App Monitoring, the first 100% cloud solution to monitor the performance of mobile apps without the need to add or modify any software.

For the full story on this compelling new solution:

In an increasingly mobile-first world, Gartner reported that Mobile app stores will see annual downloads reach 268 billion in 2017, with total revenue of $77 billion, growing at 27% annually from 2012 and 2017. In-app purchases will account for almost half of the total revenue in 2017. Yet Gartner also estimates only 5% of IT Operations teams currently monitor the performance of mobile apps.

Keynote Mobile App Monitoring addresses this critical blind spot, which currently leaves mobile technology teams with no visibility into performance after their apps have been downloaded. Keynote Mobile App Monitoring alerts teams to issues related to availability and responsiveness, and offers insight into root causes, isolating bottlenecks to specific services and APIs, including third parties. In conjunction with its existing web and mobile web monitoring solutions, Keynote now provides a unified view across all digital delivery channels in one management dashboard.

“For our customers, Mobile App Monitoring brings new visibility of post-release app performance, where optimizing every digital interaction with consumers is critical,” said Jennifer Tejada, CEO of Keynote. “This means development teams, marketing staff and digital asset managers in industries such as retail and ecommerce, banking, travel, media and telecommunications can address app performance issues before they impact the customer experience and ultimately financial results.”

Keynote Mobile App Monitoring is the only on-demand solution that does not require any modification of the app being monitored. It is also the only solution to provide active and continuous visibility into mobile app performance, using real devices and delivered as an easy-to-set-up cloud solution. Other solutions require IT Ops teams to either compile software into the app or “wrap” it in some software. Keynote Mobile App Monitoring frees IT Ops teams from having to manipulate code before monitoring, allowing for rapid deployment.

Using live wireless carrier connections around the globe, Keynote Mobile App Monitoring provides the most accurate insight into end-user experience for mobile apps. Keynote Mobile App Monitoring integrates across all of Keynote’s monitoring services to deliver a complete view into end-user experiences from a single cloud console, across key touch points including apps and Web, smartphones, tablets and desktops, and both inside and outside firewalls.

“Keynote Mobile App Monitoring fills a critical gap for organizations seeking to maximize the performance and value of their digitally-connected customers. We’ve developed a fast, easy way to monitor the performance of the billions of apps out there, measuring exactly what the end-user experiences,” continued Jennifer Tejada. “It’s a big step in improving mobile application quality and reliability, and in turn helping teams increase the effectiveness of their mobile initiatives.”

Follow Keynote @keynotesystems and http://www.linkedin.com/company/keynote-systems

About Keynote

Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”

Keynote customers represent top Internet and mobile companies and include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, Sony Mobile Communications AB, T-Mobile and Vodafone. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-855-KEYNOTE (+1-855-539-6683).

Copyright © 2014 Keynote Systems, Inc. Keynote and Keynote Mobile App Monitoring are trademarks of Keynote Systems, Inc. in the US and other countries. All other trademarks are the property of their respective owners.

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