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PartyLite Introduces Brighter World Candles

GRANGES-PACCOT, Switzerland, February 24, 2014 /PRNewswire/ --

 

Rare Scents from Faraway Places Brighten Your Life and Help Others, Too

Imagine this: You light a beautiful, natural soy blend candle, and your room fills with the exotic fragrance of magnificent botanicals from halfway around the world.  

     (Photo: http://photos.prnewswire.com/prnh/20140204/667715 )

As you enjoy its warm glow, the candle warms your heart as well. Because you know that burning this particular candle is doing a world of good - saving rare plants from extinction and helping the people who farm them have a better life and a brighter future.

PartyLite®, the world's #1 party plan candle company, is proud to introduce Brighter World™ Candles, a unique collection of candles in three extraordinary new fragrances:

*Red Ginger Teakwood, from the villages of Laos in Southeast Asia, brings a lively spirit to a woodsy bouquet.

*Ylang Ylang Black Currant, from the exotic Comores Islands off the southeastern coast of Africa, features vibrant flower notes of sweet Ylang Ylang.

*Vanilla Tonka Bean - Also from the Comores Islands, brings a touch of sweet vanilla nurtured in the African sun.

By working with the world-renowned fragrance house Givaudan, headquartered in Switzerland, PartyLite is bringing the fragrance of exceptional natural ingredients into your home - magnificent botanicals that yield rare essential fragrance oils. Those oils are the key fragrance ingredient for these natural, soy blend Brighter World candles from PartyLite.  

"We are working with one of the oldest and largest fragrance houses in the world," said Rob Goergen, President of PartyLite Worldwide, "and our commitment supports a wonderful sustainability program in the communities where these plants grow.  

"Our involvement helps to fund educational programs, sustainable agricultural practices and conservation techniques for the people who farm and harvest these exotic plants. These programs provide much-needed help to the local people whose livelihood depends on that sustainability."  

PartyLite Brighter World Candles are available in each fragrance as an individual jar candle or as a gift set of three, including one of each candle fragrance. They are made of 96% soy blend wax, are beautifully packaged and make great gifts.

"When you give a PartyLite Brighter World candle as a gift, it sends a really a special message," said Goergen. "It's a beautiful candle with a truly rare and wonderful scent.  And it also says that you care about the world, and you know the person you're giving it to does, too."

About PartyLite

PartyLite is the world's #1 party plan company selling candles, candle holders, flameless fragrance and wax warmers, as well as holiday and home décor in 21 countries through nearly 45,000 independent PartyLite business entrepreneurs. PartyLite ranks #31 in the Direct Selling News "Global 100 top revenue-generating direct selling companies." Based in Plymouth, Mass., PartyLite is a member of the Direct Selling Association and the Better Business Bureau. In 2014, PartyLite celebrates 41 years as the global leader in its category and 24 years as a member of the distinguished Blyth family of companies (NYSE:BTH). For more information, please visit http://www.partylite.com.

About Givaudan

Givaudan is the global leader in the fragrance and flavour industry, offering its products to food, beverage, consumer goods manufacturers and prestige brands. Headquartered in Vernier, Switzerland, Givaudan holds approximately 25% market share in an industry that is valued overall at around CHF 18 to 19 billion. It has been listed on the SIX Swiss Exchange since June 2000 and is one of the country's 30 largest companies in terms of market capitalisation. In 2013, Givaudan achieved sales of CHF 4.4 billion, with a workforce of over 9,000 employees and operating in over 100 countries, in both mature and developing regions. The company works to protect fragile supply chains and to ensure that materials will be available in the future through the Givaudan Innovative Naturals programme. To learn more visit: http://www.givaudan.com/Fragrances/Innovative+Naturals

PartyLite Trading S.A.

PartyLite is a global leader in the Direct Selling Industry in producing and selling high-quality lifestyle products such as candles, home fragrances and accessories. PartyLite is in the 31st place among the 100 highest earning direct selling companies worldwide. Along with locations in the US, Canada, Mexico and Australia, the exclusive products are also distributed in 13 other European countries. With passion, innovation and as world market leader in its category PartyLite creates opportunities every day.

For more information please contact:

Satu Kankaansyrjä
Sr Manager Marketing Europe, Communications & E-Commerce PartyLite Trading SA
Route d'Englisberg 13
CH-1763 Granges-Paccot Switzerland
Phone: +41 26 460 38 10
Mobile: +41 79 196 35 24
e-mail: [email protected]

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