Click here to close now.


News Feed Item

100,000 Tour Guides, 1 Journey of a Lifetime

REYKJAVIK, Iceland, February 24, 2014 /PRNewswire/ --

- Inspired By Iceland Launches Search for the Worlds Most Intrepid Tourist

Inspired by Iceland has today launched a global search for the 'World's Most Intrepid Tourist'.  

     (Photo: )

The unique opportunity will offer one individual the chance to win a place for them and a friend on the ultimate Secret Tour of Iceland, a magical 7-day tour that will see them travel across the country, uncovering its best kept, most colourful and often surprising secrets as they go.

The intrepid tourist will follow a surprising and secret itinerary curated by Iceland's 100,000 strong army of Facebook fans, who over the next two weeks, are invited to submit their very own Iceland secret, with a chance that it may be used on the ultimate secret tour itinerary.    

Inga Hlín Pálsdóttir, Director for Tourism & Creative Industries at Promote Iceland said, "Iceland is a country full of wonderful places to explore. We're looking for someone with an open mind to come and discover the joy of Iceland's secrets and help us share them with the world. We’ve already had a astounding number of secrets shared through social media and are looking forward to bringing these to life."

The winner will be joined by a film crew who will capture the discoveries along the way, documenting Iceland's most inspirational, cultural and geographical secrets as they are discovered.

The Secret Tour of Iceland comes as part of Share the Secret, the latest creative drive from Inspired by Iceland, the countries annual tourism initiative. The campaign draws on local knowledge to reveal some of the country's hidden treasures by encouraging Icelanders and tourists to share their secrets and offer visitors the opportunity to discover unique experiences around the country. The past 5 months has seen the world share its secrets about Iceland.  Now it's time for one lucky person to discover them for themselves.

The 'Secret Tour of Iceland' will form the basis of a short film created to celebrate Iceland across the world. Made by Promote Iceland, it will be aired exclusively online in April 2014.

People can enter to win the title of 'World's Most Intrepid Tourist' by answering the question 'Why do you want to discover Iceland's secrets?'.  To enter visit Terms and conditions apply. Competition closes on the 7th of March 2014. Winners must be able to travel for 6 nights from the 14th - 20th of March 2014.


Promote Iceland is a public-private partnership focused on promoting Iceland abroad and increasing export revenues. Inspired by Iceland promotes tourism in Iceland and is a part of Promote Iceland.

Share the Secret is the latest tourism campaign from Inspired By Iceland created to inspire travellers to seek out the Iceland's undiscovered treasures.  Drawing on local knowledge to unveil some of the country's hidden gems, the campaign encourages Icelanders to share their own personal secrets; therefore offering visitors the opportunity to discover unique experiences around the country.

The campaign covers a wide variety of themes from Icelandic nature and culture, with secrets and insider tips from locals and Icelandic experts shared on food, design, music, shopping and adventure across all the Inspired By Iceland's platforms. Icelanders and others from all over the world can share their personal favourites and travel tips on Iceland online, via social media (#icelandsecret) and through experiential activity, offering a more intimate experience of their much beloved homeland to tourists.  All secrets and activity are also hosted at the Inspired By Iceland website -

For more information please visit:

Inspired By Iceland

For media enquiries please contact Laura Hind at The Brooklyn Brothers on +44(0)2072926200 / +44(0)7917108187 or email [email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Containers are all the rage among developers and web companies, but they also represent two very substantial benefits to larger organizations. First, they have the potential to dramatically accelerate the application lifecycle from software builds and testing to deployment and upgrades. Second they represent the first truly hybrid-approach to consuming infrastructure, allowing organizations to run the same workloads on any cloud, virtual machine or physical server. Together, they represent a ver...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
As operational failure becomes more acceptable to discuss within the software industry, the necessity for holding constructive, actionable postmortems increases. But most of what we know about postmortems from "pop culture" isn't actually relevant for the software systems we work on and within. In his session at DevOps Summit, J. Paul Reed will look at postmortem pitfalls, techniques, and tools you'll be able to take back to your own environment so they will be able to lay the foundations for h...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
DevOps Summit, taking place at the Santa Clara Convention Center in Santa Clara, CA, and Javits Center in New York City, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!