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100,000 Tour Guides, 1 Journey of a Lifetime

REYKJAVIK, Iceland, February 24, 2014 /PRNewswire/ --

- Inspired By Iceland Launches Search for the Worlds Most Intrepid Tourist

Inspired by Iceland has today launched a global search for the 'World's Most Intrepid Tourist'.  

     (Photo: http://photos.prnewswire.com/prnh/20140224/671473 )

The unique opportunity will offer one individual the chance to win a place for them and a friend on the ultimate Secret Tour of Iceland, a magical 7-day tour that will see them travel across the country, uncovering its best kept, most colourful and often surprising secrets as they go.

The intrepid tourist will follow a surprising and secret itinerary curated by Iceland's 100,000 strong army of Facebook fans, who over the next two weeks, are invited to submit their very own Iceland secret, with a chance that it may be used on the ultimate secret tour itinerary.    

Inga Hlín Pálsdóttir, Director for Tourism & Creative Industries at Promote Iceland said, "Iceland is a country full of wonderful places to explore. We're looking for someone with an open mind to come and discover the joy of Iceland's secrets and help us share them with the world. We’ve already had a astounding number of secrets shared through social media and are looking forward to bringing these to life."

The winner will be joined by a film crew who will capture the discoveries along the way, documenting Iceland's most inspirational, cultural and geographical secrets as they are discovered.

The Secret Tour of Iceland comes as part of Share the Secret, the latest creative drive from Inspired by Iceland, the countries annual tourism initiative. The campaign draws on local knowledge to reveal some of the country's hidden treasures by encouraging Icelanders and tourists to share their secrets and offer visitors the opportunity to discover unique experiences around the country. The past 5 months has seen the world share its secrets about Iceland.  Now it's time for one lucky person to discover them for themselves.

The 'Secret Tour of Iceland' will form the basis of a short film created to celebrate Iceland across the world. Made by Promote Iceland, it will be aired exclusively online in April 2014.

People can enter to win the title of 'World's Most Intrepid Tourist' by answering the question 'Why do you want to discover Iceland's secrets?'.  To enter visit http://www.facebook.com/inspiredbyiceland. Terms and conditions apply. Competition closes on the 7th of March 2014. Winners must be able to travel for 6 nights from the 14th - 20th of March 2014.


Promote Iceland is a public-private partnership focused on promoting Iceland abroad and increasing export revenues. Inspired by Iceland promotes tourism in Iceland and is a part of Promote Iceland.

Share the Secret is the latest tourism campaign from Inspired By Iceland created to inspire travellers to seek out the Iceland's undiscovered treasures.  Drawing on local knowledge to unveil some of the country's hidden gems, the campaign encourages Icelanders to share their own personal secrets; therefore offering visitors the opportunity to discover unique experiences around the country.

The campaign covers a wide variety of themes from Icelandic nature and culture, with secrets and insider tips from locals and Icelandic experts shared on food, design, music, shopping and adventure across all the Inspired By Iceland's platforms. Icelanders and others from all over the world can share their personal favourites and travel tips on Iceland online, via social media (#icelandsecret) and through experiential activity, offering a more intimate experience of their much beloved homeland to tourists.  All secrets and activity are also hosted at the Inspired By Iceland website - http://www.inspiredbyiceland.com.

For more information please visit:

Inspired By Iceland http://www.inspiredbyiceland.com

For media enquiries please contact Laura Hind at The Brooklyn Brothers on +44(0)2072926200 / +44(0)7917108187 or email [email protected]

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