Welcome!

News Feed Item

2013-2014 Online Education User Behavior Analysis Report In China

SHANGHAI, Feb. 24, 2014 /PRNewswire/ -- Hujiang.com, with Deloitte, China Business Journal and Sootoo, present their "2013-2014 Online Education User Behavior Analysis Report in China".

Joint Publisher: Hujiang.com, Deloitte, China Business Journal, Sootoo
Data Sources:  Hujiang.com, Sina, Tencent, headin.cn, etc.
Research Time: Jan. 2014
Sample size: 45,162 samples with 86.5% efficiency rate

Read the Chart Version of Report from http://t.cn/8F89Tln.

Region and Age Distribution

The good atmosphere of online education is an advantage for developed areas like Shanghai, Beijing and Guangdong Province; while online education is spreading through regions including Jiangsu, Zhejiang, Hunan and Hubei.

Province

Shanghai

15.3%

Beijing

14.3%

Guangdong

13.7%

Jiangsu

7.3%

Zhejiang

7.0%

Hubei

4.5%

Hunan

3.6%

Sichuan

3.5%

Shandong

2.9%

Others

28.0%

The post-80s and 90s generations, who have grown up in company with Internet, are the main force of online education.

Age

Under 18:

4.4%

19 – 22:

40.8%

23 – 25:

33.7%

26 – 30:

15.7%

31 – 40:

5.2%

41 – 50:

0.3%

Above 51:

0.1%

Academic and Occupational Distribution

People with a bachelor degree are the mainstream of online education users, followed by those with a junior college or a master degree.

Academic Distribution

Bachelor:

65.8%

Junior College:

15.9%

Master:

11.4%

Others:

6.9%

Students and white-collars are the main targets of online education. Meanwhile, more and more groups from other fields are joining this trend.

Occupational Distribution

Students:

42.8%

White-Collars:

29.4%

Public Institutions employees:

6.0%

Technology Professionals:

5.1%

Sales/Service Personnel:

4.8%

Senior Management in Business:

1.5%

Freelancers:

1.4%

Others:

11.9%

Learning Advantages

The most attractive characteristics of online education is the freedom of time and place.

32%

Freedom of TIME

28%

Freedom of PLACE

18%

Cost-Effective

10%

Plentiful Courses

Learning Objectives

The convenience of online education meets people's needs. It has been used increasingly to meet test requirements, enhance professional skills and enrich interests.

Taking exams:

31.0%

Enhancing professional skills:

28.8%

Interests/Hobbies:

17.8%

New attempts/Pursuit of fashion:

12.4%

Job-hopping/Career change:

4.2%

Promotion & Pay rise:

4.0%

Others:

1.8%

Curriculum Favored

Language training takes the lead while interest training is budding. The training for qualification certificate, overseas studying, professional skills, fundamental courses and postgraduate examination has huge potentials, which should be taken into consideration.

25.3%

English

17.4%

Other languages

14.8%

Interests

9.7%

Qualification certificates

7.3%

Overseas studying

6.8%

Professional skills

6.3%

Fundamental courses

5.4%

Postgraduate examination

2.2%

Management

1.9%

Parenting

2.9%

Others

Learning Styles

VOD (Video-On-Demand) is more favored by users, and live interaction is gaining in popularity.

VOD:

29.7%

Courseware:

20.9%

Apps:

18.8%

One-to-many Live:

15.6%

One-to-one Live:

13.3%

Others:

1.7%

Devices for Learning

Most people choose PCs to complete their online tasks. Android users play a great part in mobile learners, taking up 62.8%.

Devices

PC:

51.7%

Mobile phones:

28.8%

Tablets:

19.2%

Others:

0.3%

System of Mobile Phone

Android:

62.8%

iOS:

29.6%

Windows:

6.4%

Others:

1.2%

Places of Learning

Home is the most usual place for online learners. However, the number of people using fragmented time to study is increasing, e.g. on the bus/subway/train, or in workplaces.

Home:

48.3%

School:

20.3%

Subway/Bus/Train:

11.7%

Workplace:

9.5%

Lining up/Waiting:

5.3%

Others:

4.9%

Learning Period

On workdays, only night is free to learn.

On the weekends, time can be divided into several parts to learn different things.

Workdays

19:01-21:00:

34.0%

21:01-22:00:

24.7%

22:01-24:00:

11.0%

Weekends

9:01-12:00:

16.3%

12:01-14:00:

4.5%

14:01-17:00:

22.9%

17:01-19:00:

8.7%

19:01-21:00:

21.8%

21:01-22:00:

14.9%

22:01-24:00:

7.2%

Daily Studying Time

Fast learning is very popular now, and people have controlled their daily studying time between 16 and 30 minutes. As studying time lasts longer, only 1.8% of the whole group keeps learning.

Less than 15 min (inclusive):

14.9%

16 – 30 min:

30.8%

31 min – 1 h:

29.2%

1 – 1.5 h:

12.9%

1.5 – 2 h:

6.4%

2 – 3 h:

4.0%

Over 3 h:

1.8%

Source of Information

Baidu Search and Social media like Weibo/WeChat are main sources to know about online education.

Weibo/WeChat:

30%

Baidu:

23%

Web Ads:

16%

Interpersonal Circle:

13%

Public Transportation Ads:

8%

Other Sources:

10%

Incentives of Choice

Price is first taken into consideration, followed by the quality of education and the teachers.

Price:

18.4%

Quality of education guaranteed:

16.3%

Faculty:

14.5%

Word of Mouth:

13.8%

Well-made Course:

12.3%

Course Notes can be downloaded:

12.0%

Others:

12.7%

Consuming Willingness of Paying Users

The majority of the PUs are willing to pay less than RMB100 per month. Users willing to pay 101-500 also make up a comparatively large part.

(Unit: Yuan)

Less than RMB100 (inclusive):

58.5%

RMB101 – RMB500:

35.9%

RMB501 – RMB1,000:

3.8%

Over RMB1,000:

1.8%

Learning Concerns

For people who have never received online education, not being able to complete one whole course has been the main reason why they do not participate.

Lack of perseverance:

22%

Lack of time:

12%

Lack of understanding about online studying:

10%

Lack of self-control ability:

9%

Possibility for Future Participation

85.3% of the users say they probably will choose online education in the future. As a new craze in the field of education, its prospect is cheerful.

85.3% of the users:

It's convenient! I'll try it!

14.7% of the users:

Um…anyway

Read the Chart Version of Report from http://t.cn/8F89Tln.

About Hujiang.com

Hujiang.com is the biggest online learning platform in China. Hujiang focuses on providing a professional and effective online interactive platform as well as comprehensive information services for foreign language learning. Besides foreign languages such as English, Japanese, French and Korean, Hujiang also includes a variety of educational resources like K12, vocational education, art and so on.

Hujiang was started in 2006 with just 80,000 Yuan and 8 staff, and since then has grown at an impressive rate of 200%. Today, Hujiang has grown into a large-scale online education enterprise which is valued at 2 billion and has 600 full-time staff, 2000 part time staff, 200 million users, 50 million registered members, and 2 million online students. There are 100 thousand new users that come to visit Hujiang.com every day.

In the market of mobile Internet, Hujiang has a variety of apps. The 10 main apps were installed more than 30 million times which makes Hujiang the industry leader.

The development of Hujiang has been praised as "Leading a Learning Revolution" and has been reported by nearly one hundred media companies such as Xinhua News Agency, Liberation Daily and Dragon TV amongst many others. Hujiang received the awards of "Best Website in Shanghai" in both the 4th and 5th Competition, and a further 10 awards such as "The Best Online Education Organization".

SOURCE Hujiang.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...