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Jiayuan Granted Key Software Enterprise Status

BEIJING, Feb. 24, 2014 /PRNewswire/ -- Jiayuan.com International Ltd. ("Jiayuan" or "the Company") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced that the Company has been formally granted Key Software Enterprise ("KSE") status under China's Enterprise Income Tax Law. As a result, Jiayuan is eligible for a preferential corporate income tax rate of 10% for financial year 2013 and 2014.

The preferential corporate income tax rate of 10% will be reflected in Jiayuan's fourth quarter and full year 2013 financial results, to be announced on February 27, 2014. For previous financial years, the corporate income tax rate was 15%.

Every two years, China's National Development and Reform Committee, Ministry of Industry and Information Technology, Ministry of Finance, Ministry of Commerce and State Administration of Taxation jointly grant KSE status to qualified applicants after formal government review to encourage companies to drive innovation through investing in research and development.

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. As a pioneer in China's online dating market, Jiayuan ranks first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2012, according to iResearch. Jiayuan recorded an average of 5.4 million monthly active user accounts in the third quarter of 2013. Every two of Jiayuan's American Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Jiayuan may also make written or verbal forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in verbal statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users; competition in the Chinese online dating markets; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of any litigation or arbitration; the expected growth of the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and online dating websites and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in our documents filed with the U.S. Securities and Exchange Commission. Jiayuan does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of the press release, and Jiayuan undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact: 

Beijing 

Shirley Zhang 
Jiayuan.com International Ltd. 
+86 (10) 6442-2321 
[email protected]   

Yue Yu
Brunswick Group LLP
+86 (10) 5960-8600 
[email protected] 

New York 

Cindy Zheng  
Brunswick Group LLP 
+1 (212) 333-3810 
[email protected] 

SOURCE Jiayuan.com International Ltd.

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