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MSNBC To Collaborate With Vocativ To Unearth Unique And Compelling News Stories From The 'Deep Web'

The Global Social News Network Will Produce News Programming for MSNBC and Other NBCUniversal News Group Platforms

NEW YORK, Feb. 24, 2014 /PRNewswire/ -- MSNBC ( announced today that the network will collaborate with Vocativ (, a startup media company for the digital generation, on the production of news stories for MSNBC and NBCUniversal News Group digital properties. The announcement was made by Phil Griffin, President of MSNBC, and Mati Kochavi, Founder of Vocativ.

Initially launching on "Ronan Farrow Daily" (weekdays at 1 p.m. ET on MSNBC) and, the Vocativ-produced stories will cover a broad range of topics and trends from around the world. Vocativ content will also appear on other NBCU News Group digital platforms.

Vocativ tells bold, unique news stories for a global audience. Its proprietary technology analyzes the "deep web" – the 80 percent of the open Internet that search engines do not reach – to uncover new voices and perspectives.

"Vocativ gives MSNBC even more tools to enhance our storytelling capabilities," said Griffin. "Our audience is always looking for smart, original reporting. The collaboration with Vocativ extends our ability to connect them with fresh voices and perspectives from around the world."

"Our proprietary technology lets us identify and analyze open data signals that are lost in the vast sea of digital information," said Kochavi. "What sets Vocativ apart is our ability to separate the signal from the noise in billions of conversations happening around the world. We look forward to spotlighting for MSNBC viewers some of these amazing stories."

Said Scott Cohen, CEO of Vocativ: "MSNBC and 'Ronan Farrow Daily' have a fresh approach to news that's provocative and honest – a sensibility Vocativ shares. Together, we'll feature stories that resonate with broad audiences, reveal hidden truths, and push the envelope of journalism and storytelling." 

NBCUniversal News Group, one of the most influential and respected news portfolios in the world (which includes NBC News, MSNBC, and CNBC), is collaborating with innovative content partners in order to deepen engagement with news consumers and deliver quality journalism in new and compelling ways across multiple screens. The News Group has also recently announced strategic collaborations with Revere Digital (Re/Code) and NowThis News.

About MSNBC:

MSNBC is the premier destination for in-depth analysis of daily headlines, insightful political commentary and informed perspectives. Reaching more than 95 million households worldwide, MSNBC offers a full schedule of live news coverage, political opinions and award-winning documentary programming – 24 hours a day, 7 days a week. Viewers can find more information on MSNBC's programming at

About Vocativ:

Vocativ is a startup news organization for young people around the globe. The company is built on a combination of proprietary technology, advanced methodology and fearless journalism. Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records. The company, which is headquartered in New York City, was founded by Mati Kochavi. Vocativ, launched in October of 2013, has a staff of more than 50 analysts, engineers and journalists from news organizations, including The Wall Street Journal, Vice, The New Yorker, ESPN, The New York Times, ABC News, Fox News, The New York Daily News, NBC News, RAI, CNN, The Huffington Post, Newsweek/Daily Beast and Reuters.


Mario Ruiz
DKC Public Relations
[email protected] 
917- 864-5370

Lauren Skowronski
MSNBC Media Relation 
[email protected] 

SOURCE Vocativ

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