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Oracle Buys BlueKai

Extends the World's Largest Marketing Cloud With the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience

REDWOOD SHORES, CA -- (Marketwired) -- 02/24/14 -- Oracle (NYSE: ORCL)

News Facts

  • Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
  • The BlueKai solution includes its Data Management Platform, which centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest third party data marketplace to augment a company's proprietary customer data with actionable information on more than 700 million profiles.
  • BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.
  • BlueKai combined with Oracle's Marketing and Social solutions provide customers with the ability to build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources.
  • The combination will also allow both B2B and B2C organizations to build unmatched personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.
  • The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.
  • More information on this announcement can be found at

Supporting Quotes

  • "Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing channels so that they can enhance the customer experience and maximize the return on their marketing spend," said Steve Miranda, Executive Vice President, Applications Development, Oracle. "The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences and precisely target customers with a personalized message across all channels."
  • "As a leader in marketing data management, BlueKai's innovative products convert fragmented and disparate marketing data into high-performance results for companies," said Omar Tawakol, CEO, BlueKai. "We are thrilled to join Oracle and extend Oracle's Customer Experience portfolio to include the industry's most effective big data cloud platform for marketers."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

This document is for informational purposes only and may not be incorporated into a contract or agreement.

Oracle is currently reviewing the existing BlueKai product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of BlueKai's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by BlueKai or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.

Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and BlueKai, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of BlueKai, anticipated customer benefits and general business outlook. When used in this document, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or BlueKai, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or BlueKai may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or BlueKai. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor BlueKai is under any duty to update any of the information in this document.

Contact Info

Deborah Hellinger
Oracle Corporate Communications
Email Contact

Ken Bond
Oracle Investor Relations
Email Contact

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