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Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018

LONDON, Feb. 24, 2014 /PRNewswire/ -- just published a new market research report:

Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018


The mobile industry is in a significant transition stage in which major handset manufacturers, wireless operators, leading enterprises and some independents are all enabling developers to create new applications that are placed in an online stores. With this transition comes new infrastructure, processes and procedures for customers, and in the case of enterprise, employees and customers, to easily find and benefit from mobile applications that seamless integrate into the handset including automated billing and OSS functions.

This research evaluates mobile application stores trends including the transition to improved enterprise support. The report includes comparative analysis, SWOT analysis, and analysis of support functions (development, testing, etc.). The report evaluates business opportunities including anticipated future prospects of app store development and support for enterprise applications.

The reports includes forecasts for Global Mobile Application Revenue 2013 – 2018 segmented by Business Model and App Store Provider

Report Benefits:

• Global application forecasts 2013 - 2018
• Comparative SWOT analysis of developer programs
• Identify opportunities to expand apps to enterprise
• Understand the landscape including players and positioning
• Understand Integrated Mobile Management (IMM) for enterprise
• Recognize key industry trends shaping the future of apps on different OS
• Identify the direction and anticipated future of apps and applications stores
• Understand the unique challenges and opportunities for enterprise application stores

Target Audience:

Enterprise companies: Understand challenges and opportunities for app management
Potential application store providers: Comparative analysis and market review including enterprise
Retail electronics distributors (business & retail): Detailed technical comparison & review of the market
Mobile software developers: Provides focus on what platforms offer in terms of growth and opportunities
Wireless Carriers: Comprehensive review of the mobile application stores, development tools and support programs
Handset manufacturers: Comprehensive review of the Mobile Application Stores, development tools and support programs

Table of Contents:

Trends in Mobile Software Development 73
Apps: Retail versus Enterprise ? 74
Mobile Software Testing Trends 75
The Next Big App Market for Network Operators 77
Managing Apps and App Stores for the Enterprise 78

List of Figures

Figure 1: Store Index iOS App Store vs. Google Play App Downloads 60
Figure 2: iOS App Store vs. Google Play App Revenue 60
Figure 3: Global Mobile Application Revenue by Business Model ($M) 61
Figure 4: Smartphone Market Share 63
Figure 5: Looking back at 2008 Data 67
Figure 6: App Store Considerations for Enterprise Mobility 79
Figure 7: Enterprise Apps for Internal and External Usage 81
Figure 8: The Integrated Mobile Management (IMM) Model for Enterprise Apps 82

List of Tables

Table 1: Mobile Development Platform Comparative Analysis 47
Table 2: Developer Program Marketing Analysis 50
Table 3: Mobile App Store Comparative SWOT Analysis 53
Table 4: Global Mobile Application Revenue by App Store ($M) 62

Read the full report:
Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018

For more information:
Sarah Smith
Research Advisor at
Email: [email protected]  
Tel: +44 208 816 85 48

SOURCE ReportBuyer

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