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AdaptiveMobile: Enterprise Mobility - How Operators can secure the $50bn[1] Opportunity

AdaptiveMobile, the world leader in mobile security, today announced the launch of its Enterprise Mobile Security Management (MSM) suite. The industry-first, cloud-hosted solution is designed to enable operators to secure their role in the lucrative enterprise mobility market estimated to be worth $50 billion dollars by 2015. Unique research [2] commissioned by AdaptiveMobile, surveying for the first time both enterprises and their employees, has revealed that a staggering:

  • 72% of enterprises polled in both the US and across Europe in 2014 would be likely to take AdaptiveMobile’s MSM service from an operator, with
  • 77% committing to stay with an operator if this service was offered and
  • 65% of enterprises agreeing that they would be likely to switch to an operator offering the service if their incumbent provider couldn’t offer this service.

Enterprises of all sizes and sectors surveyed in the report overwhelmingly endorsed the role of the operator as a trusted provider to deliver a comprehensive security-as-a-service offer to these customers, who find current mobile security offerings too complex to deploy, too expensive to integrate and unable to meet 8 out of 10 of their current security requirements[2]. There is a significant market demand for an easy-to-use, easy-to-deploy security solution that delivers integrated end-to-end security for the enterprise, and rapid time to revenue for the operator.

AdaptiveMobile’s Enterprise Mobile Security Management suite will provide a network-agnostic product to operators that will enable:

A white-label service: A cloud-based service that can be fully rebranded and configured to integrate with an operator’s product propositions.

Rapid deployment: Deployed within an operator’s datacentre, or by AdaptiveMobile, with no carrier network or enterprise IT integration required, ensuring rapid deployment, faster time to revenue and reduced risk.

Unparalleled visibility of the customer: Providing insight and visibility across all their enterprise customers, it can enhance operators’ customer care, service renewals and account reporting relationship with their key customer base.

A pay-as-you-grow billing model: a per subscriber, per month billing model, so an operator can pay as they expand their enterprise customer base, with flexible tiered features and pricing to allow them to select the level of service proposition that best suits their market and business strategy.

Brian Collins, chief executive officer, AdaptiveMobile comments “With the launch of our Enterprise Mobile Security Management product, AdaptiveMobile is empowering its global operator customer base to capitalise on the important revenue streams available from their enterprise customers. For the first time, AdaptiveMobile’s unique insight and security expertise is available in a hosted, white-label product that gives operators the ability to secure existing customers and use their role as trusted providers for competitive differentiation in the enterprise mobility market.”

For more information on AdaptiveMobile’s Mobile Security Management solution and to request a copy of AdaptiveMobile’s Mobile Security Management Research in conjunction with Harris Research, please visit

Notes to editors

[1] Enterprise Mobility (EM) - Estimate based on mid-point of published benchmarks for Gartner and IDC (MDM), IDC and TechNavio (MADP), TechNavio and Strategy Analytics (Apps), and IBM and Mobility Share (SIs) 2013/2014

[2] AdaptiveMobile Mobile Security Management proprietary research conducted by Harris Research Group 2014

About AdaptiveMobile:

AdaptiveMobile is the world leader in mobile security, protecting over one billion consumer and enterprise subscribers worldwide, and the only mobile security company offering products designed to protect all the services on fixed, wi-fi and mobile networks. AdaptiveMobile’s award-winning security products provide customers with real-time visibility into what is happening across their networks and the actionable intelligence to respond to these threats. Scaling from the largest global service providers down to the individual user, AdaptiveMobile offers the most comprehensive mobile security products available on the market today; as well as sophisticated revenue-generating security services – empowering consumers and enterprises alike to take greater control of their own mobile security.

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