Welcome!

Blog Feed Post

Lafuma and ViewRanger Partner in France on App for Outdoor Adventures

Ultimate app for French outdoor enthusiasts; Used and trusted by search and rescue teams

Cambridge, UK; Anneyron, France - 24th February 2014 - French outdoor sports brand Lafuma, specialized in trail running, trekking and hiking equipment, and ViewRanger, the leading app for outdoor enthusiasts, have confirmed a deal that sees the two companies co-operating to deliver the ultimate mapping and navigation app for outdoor enthusiasts in France.

The deal sees the highly popular ViewRanger app co-branded with Lafuma within the French market, with the companies co-operating on identifying and working with key publishing partners such as "Département de la Drôme" to add further trail guides into the app, as well as working together on a range of marketing and promotional activities.

The ViewRanger / Lafuma app helps active consumers to plan, navigate, record, and share their outdoor adventures on smartphones, on tablets, and online. It is available to download, for free, on Apple, Android, and Amazon appstores and comes with access to free global mapping and a range of free trail guides. A low-cost subscription to IGN Geoportail topographic maps, along with detailed topographic maps for more than 20 other countries, is available to purchase in-app.

With over 3M downloads to date, ViewRanger has established itself as the outdoors navigation application of choice for outdoor active consumers across Europe, as well as increasingly in the USA.

The app is also used and trusted by search & rescue professionals, including almost all mountain rescue teams and lowland search teams across the UK and Ireland, and a growing number of teams in USA, Canada, and Germany. The ViewRanger/Lafuma app has already been deployed by the Groupe de secours en Montagne des Sapeurs-Pompiers de la Haute Savoie search and rescue team in France and the app is currently being tested by other French SAR organizations.

The ViewRanger app recently won a prestigious ISPO 2014 award from the international outdoors industry, was named as one of the Best Apps of 2013 by Google, and is regularly selected as "Best GPS" in outdoors GPS gear tests within outdoor magazine publications. The app has been used to help explore every continent on the planet (including Antarctica).

Craig Wareham, co-founder and CEO of ViewRanger, said "Both Lafuma and ViewRanger are recognized innovators within the outdoor sports market and it is very exciting to be working together to help active consumers in France get more from their outdoor recreational activities. Lafuma know and understand the outdoor market in France exceptionally well and we know and understand smartphone app technology. Together, and along with leading guide publishers, we are delivering a unique tool to help active consumers plan, do, and share their outdoor adventures whether on foot, by bike, or on water."

- ENDS -

Notes for Editors follow
Media contacts

Augmentra/ViewRanger:
Rachel Holdsworth / Victoria Ellis, Holdsworth Associates PR consultancy
Tel: +44 (0)1954 202789, Email: [email protected]

Lafuma
Lafuma: Dylan BURNET-SMITH
Tel: +33 (0)475313131
Email: [email protected]

About ViewRanger (www.viewranger.com)
ViewRanger is the app for adventure - it is how active consumers worldwide discover, create, navigate and share their outdoor adventures on smartphones, tablets and online. ViewRanger is also trusted by search & rescue teams and other outdoor professionals.

ViewRanger is free to download for Apple iPhone, iPad, Android smartphones and tablets, Amazon Kindle Fire, Blackberry10 and Symbian devices and is fully functional with global mapping that can be stored offline and thousands of free trail guides are available. Additionally highly detailed topographic mapping sourced from national mapping agencies and premium publishers from most European countries, USA, Canada and New Zealand can be purchased in-app.

The global community of ViewRanger users store and share their adventures using the app and the web based tools at www.my.viewranger.com.

ViewRanger was named one of the 'Best Apps of 2013' by Google Play and is a Top 10 Best Selling app in it's category on the Apple app store & Google Play in over forty countries. The app is also #1 in it's category on Amazon apps store and regularly see's top 10 placement in the Nokia Store.

About Lafuma: (www.lafuma.com)
Specialized in trail sports (trekking, hiking, trail-running…), Lafuma develops, manufactures and sells fully-finished products which offer to the end-users maximum pleasure outdoors through optimized comfort and protection as well as high quality (durability, finishing, adapted fitting).

Lafuma's technologies, processes and partnerships are based on the principle of increased performance, proximity towards the end-users, ecological responsibility and sustainability (with particular focus on ensuring an improved carbon footprint).

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.