|By RealWire News Distribution||
|February 25, 2014 01:38 AM EST||
Ultimate app for French outdoor enthusiasts; Used and trusted by search and rescue teams
Cambridge, UK; Anneyron, France - 24th February 2014 - French outdoor sports brand Lafuma, specialized in trail running, trekking and hiking equipment, and ViewRanger, the leading app for outdoor enthusiasts, have confirmed a deal that sees the two companies co-operating to deliver the ultimate mapping and navigation app for outdoor enthusiasts in France.
The deal sees the highly popular ViewRanger app co-branded with Lafuma within the French market, with the companies co-operating on identifying and working with key publishing partners such as "Département de la Drôme" to add further trail guides into the app, as well as working together on a range of marketing and promotional activities.
The ViewRanger / Lafuma app helps active consumers to plan, navigate, record, and share their outdoor adventures on smartphones, on tablets, and online. It is available to download, for free, on Apple, Android, and Amazon appstores and comes with access to free global mapping and a range of free trail guides. A low-cost subscription to IGN Geoportail topographic maps, along with detailed topographic maps for more than 20 other countries, is available to purchase in-app.
With over 3M downloads to date, ViewRanger has established itself as the outdoors navigation application of choice for outdoor active consumers across Europe, as well as increasingly in the USA.
The app is also used and trusted by search & rescue professionals, including almost all mountain rescue teams and lowland search teams across the UK and Ireland, and a growing number of teams in USA, Canada, and Germany. The ViewRanger/Lafuma app has already been deployed by the Groupe de secours en Montagne des Sapeurs-Pompiers de la Haute Savoie search and rescue team in France and the app is currently being tested by other French SAR organizations.
The ViewRanger app recently won a prestigious ISPO 2014 award from the international outdoors industry, was named as one of the Best Apps of 2013 by Google, and is regularly selected as "Best GPS" in outdoors GPS gear tests within outdoor magazine publications. The app has been used to help explore every continent on the planet (including Antarctica).
Craig Wareham, co-founder and CEO of ViewRanger, said "Both Lafuma and ViewRanger are recognized innovators within the outdoor sports market and it is very exciting to be working together to help active consumers in France get more from their outdoor recreational activities. Lafuma know and understand the outdoor market in France exceptionally well and we know and understand smartphone app technology. Together, and along with leading guide publishers, we are delivering a unique tool to help active consumers plan, do, and share their outdoor adventures whether on foot, by bike, or on water."
- ENDS -
Notes for Editors follow
Rachel Holdsworth / Victoria Ellis, Holdsworth Associates PR consultancy
Tel: +44 (0)1954 202789, Email: [email protected]
Lafuma: Dylan BURNET-SMITH
Tel: +33 (0)475313131
Email: [email protected]
About ViewRanger (www.viewranger.com)
ViewRanger is the app for adventure - it is how active consumers worldwide discover, create, navigate and share their outdoor adventures on smartphones, tablets and online. ViewRanger is also trusted by search & rescue teams and other outdoor professionals.
ViewRanger is free to download for Apple iPhone, iPad, Android smartphones and tablets, Amazon Kindle Fire, Blackberry10 and Symbian devices and is fully functional with global mapping that can be stored offline and thousands of free trail guides are available. Additionally highly detailed topographic mapping sourced from national mapping agencies and premium publishers from most European countries, USA, Canada and New Zealand can be purchased in-app.
The global community of ViewRanger users store and share their adventures using the app and the web based tools at www.my.viewranger.com.
ViewRanger was named one of the 'Best Apps of 2013' by Google Play and is a Top 10 Best Selling app in it's category on the Apple app store & Google Play in over forty countries. The app is also #1 in it's category on Amazon apps store and regularly see's top 10 placement in the Nokia Store.
About Lafuma: (www.lafuma.com)
Specialized in trail sports (trekking, hiking, trail-running…), Lafuma develops, manufactures and sells fully-finished products which offer to the end-users maximum pleasure outdoors through optimized comfort and protection as well as high quality (durability, finishing, adapted fitting).
Lafuma's technologies, processes and partnerships are based on the principle of increased performance, proximity towards the end-users, ecological responsibility and sustainability (with particular focus on ensuring an improved carbon footprint).
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Dec. 1, 2015 06:30 AM EST Reads: 513
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Dec. 1, 2015 06:00 AM EST Reads: 271
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Dec. 1, 2015 05:00 AM EST Reads: 620
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Dec. 1, 2015 05:00 AM EST Reads: 359
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Dec. 1, 2015 04:45 AM EST Reads: 458
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
Dec. 1, 2015 04:15 AM EST
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Dec. 1, 2015 03:30 AM EST Reads: 532
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Dec. 1, 2015 03:00 AM EST Reads: 470
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Dec. 1, 2015 03:00 AM EST Reads: 110
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Dec. 1, 2015 03:00 AM EST Reads: 469
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
Dec. 1, 2015 01:15 AM EST Reads: 125
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Dec. 1, 2015 01:00 AM EST Reads: 436
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 30, 2015 10:00 PM EST Reads: 288
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Nov. 30, 2015 03:45 PM EST Reads: 115
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 250