Welcome!

Blog Feed Post

Lafuma and ViewRanger Partner in France on App for Outdoor Adventures

Ultimate app for French outdoor enthusiasts; Used and trusted by search and rescue teams

Cambridge, UK; Anneyron, France - 24th February 2014 - French outdoor sports brand Lafuma, specialized in trail running, trekking and hiking equipment, and ViewRanger, the leading app for outdoor enthusiasts, have confirmed a deal that sees the two companies co-operating to deliver the ultimate mapping and navigation app for outdoor enthusiasts in France.

The deal sees the highly popular ViewRanger app co-branded with Lafuma within the French market, with the companies co-operating on identifying and working with key publishing partners such as "Département de la Drôme" to add further trail guides into the app, as well as working together on a range of marketing and promotional activities.

The ViewRanger / Lafuma app helps active consumers to plan, navigate, record, and share their outdoor adventures on smartphones, on tablets, and online. It is available to download, for free, on Apple, Android, and Amazon appstores and comes with access to free global mapping and a range of free trail guides. A low-cost subscription to IGN Geoportail topographic maps, along with detailed topographic maps for more than 20 other countries, is available to purchase in-app.

With over 3M downloads to date, ViewRanger has established itself as the outdoors navigation application of choice for outdoor active consumers across Europe, as well as increasingly in the USA.

The app is also used and trusted by search & rescue professionals, including almost all mountain rescue teams and lowland search teams across the UK and Ireland, and a growing number of teams in USA, Canada, and Germany. The ViewRanger/Lafuma app has already been deployed by the Groupe de secours en Montagne des Sapeurs-Pompiers de la Haute Savoie search and rescue team in France and the app is currently being tested by other French SAR organizations.

The ViewRanger app recently won a prestigious ISPO 2014 award from the international outdoors industry, was named as one of the Best Apps of 2013 by Google, and is regularly selected as "Best GPS" in outdoors GPS gear tests within outdoor magazine publications. The app has been used to help explore every continent on the planet (including Antarctica).

Craig Wareham, co-founder and CEO of ViewRanger, said "Both Lafuma and ViewRanger are recognized innovators within the outdoor sports market and it is very exciting to be working together to help active consumers in France get more from their outdoor recreational activities. Lafuma know and understand the outdoor market in France exceptionally well and we know and understand smartphone app technology. Together, and along with leading guide publishers, we are delivering a unique tool to help active consumers plan, do, and share their outdoor adventures whether on foot, by bike, or on water."

- ENDS -

Notes for Editors follow
Media contacts

Augmentra/ViewRanger:
Rachel Holdsworth / Victoria Ellis, Holdsworth Associates PR consultancy
Tel: +44 (0)1954 202789, Email: [email protected]

Lafuma
Lafuma: Dylan BURNET-SMITH
Tel: +33 (0)475313131
Email: [email protected]

About ViewRanger (www.viewranger.com)
ViewRanger is the app for adventure - it is how active consumers worldwide discover, create, navigate and share their outdoor adventures on smartphones, tablets and online. ViewRanger is also trusted by search & rescue teams and other outdoor professionals.

ViewRanger is free to download for Apple iPhone, iPad, Android smartphones and tablets, Amazon Kindle Fire, Blackberry10 and Symbian devices and is fully functional with global mapping that can be stored offline and thousands of free trail guides are available. Additionally highly detailed topographic mapping sourced from national mapping agencies and premium publishers from most European countries, USA, Canada and New Zealand can be purchased in-app.

The global community of ViewRanger users store and share their adventures using the app and the web based tools at www.my.viewranger.com.

ViewRanger was named one of the 'Best Apps of 2013' by Google Play and is a Top 10 Best Selling app in it's category on the Apple app store & Google Play in over forty countries. The app is also #1 in it's category on Amazon apps store and regularly see's top 10 placement in the Nokia Store.

About Lafuma: (www.lafuma.com)
Specialized in trail sports (trekking, hiking, trail-running…), Lafuma develops, manufactures and sells fully-finished products which offer to the end-users maximum pleasure outdoors through optimized comfort and protection as well as high quality (durability, finishing, adapted fitting).

Lafuma's technologies, processes and partnerships are based on the principle of increased performance, proximity towards the end-users, ecological responsibility and sustainability (with particular focus on ensuring an improved carbon footprint).

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which i...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...