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Lafuma and ViewRanger Partner in France on App for Outdoor Adventures

Ultimate app for French outdoor enthusiasts; Used and trusted by search and rescue teams

Cambridge, UK; Anneyron, France - 24th February 2014 - French outdoor sports brand Lafuma, specialized in trail running, trekking and hiking equipment, and ViewRanger, the leading app for outdoor enthusiasts, have confirmed a deal that sees the two companies co-operating to deliver the ultimate mapping and navigation app for outdoor enthusiasts in France.

The deal sees the highly popular ViewRanger app co-branded with Lafuma within the French market, with the companies co-operating on identifying and working with key publishing partners such as "Département de la Drôme" to add further trail guides into the app, as well as working together on a range of marketing and promotional activities.

The ViewRanger / Lafuma app helps active consumers to plan, navigate, record, and share their outdoor adventures on smartphones, on tablets, and online. It is available to download, for free, on Apple, Android, and Amazon appstores and comes with access to free global mapping and a range of free trail guides. A low-cost subscription to IGN Geoportail topographic maps, along with detailed topographic maps for more than 20 other countries, is available to purchase in-app.

With over 3M downloads to date, ViewRanger has established itself as the outdoors navigation application of choice for outdoor active consumers across Europe, as well as increasingly in the USA.

The app is also used and trusted by search & rescue professionals, including almost all mountain rescue teams and lowland search teams across the UK and Ireland, and a growing number of teams in USA, Canada, and Germany. The ViewRanger/Lafuma app has already been deployed by the Groupe de secours en Montagne des Sapeurs-Pompiers de la Haute Savoie search and rescue team in France and the app is currently being tested by other French SAR organizations.

The ViewRanger app recently won a prestigious ISPO 2014 award from the international outdoors industry, was named as one of the Best Apps of 2013 by Google, and is regularly selected as "Best GPS" in outdoors GPS gear tests within outdoor magazine publications. The app has been used to help explore every continent on the planet (including Antarctica).

Craig Wareham, co-founder and CEO of ViewRanger, said "Both Lafuma and ViewRanger are recognized innovators within the outdoor sports market and it is very exciting to be working together to help active consumers in France get more from their outdoor recreational activities. Lafuma know and understand the outdoor market in France exceptionally well and we know and understand smartphone app technology. Together, and along with leading guide publishers, we are delivering a unique tool to help active consumers plan, do, and share their outdoor adventures whether on foot, by bike, or on water."

- ENDS -

Notes for Editors follow
Media contacts

Augmentra/ViewRanger:
Rachel Holdsworth / Victoria Ellis, Holdsworth Associates PR consultancy
Tel: +44 (0)1954 202789, Email: [email protected]

Lafuma
Lafuma: Dylan BURNET-SMITH
Tel: +33 (0)475313131
Email: [email protected]

About ViewRanger (www.viewranger.com)
ViewRanger is the app for adventure - it is how active consumers worldwide discover, create, navigate and share their outdoor adventures on smartphones, tablets and online. ViewRanger is also trusted by search & rescue teams and other outdoor professionals.

ViewRanger is free to download for Apple iPhone, iPad, Android smartphones and tablets, Amazon Kindle Fire, Blackberry10 and Symbian devices and is fully functional with global mapping that can be stored offline and thousands of free trail guides are available. Additionally highly detailed topographic mapping sourced from national mapping agencies and premium publishers from most European countries, USA, Canada and New Zealand can be purchased in-app.

The global community of ViewRanger users store and share their adventures using the app and the web based tools at www.my.viewranger.com.

ViewRanger was named one of the 'Best Apps of 2013' by Google Play and is a Top 10 Best Selling app in it's category on the Apple app store & Google Play in over forty countries. The app is also #1 in it's category on Amazon apps store and regularly see's top 10 placement in the Nokia Store.

About Lafuma: (www.lafuma.com)
Specialized in trail sports (trekking, hiking, trail-running…), Lafuma develops, manufactures and sells fully-finished products which offer to the end-users maximum pleasure outdoors through optimized comfort and protection as well as high quality (durability, finishing, adapted fitting).

Lafuma's technologies, processes and partnerships are based on the principle of increased performance, proximity towards the end-users, ecological responsibility and sustainability (with particular focus on ensuring an improved carbon footprint).

Source: RealWire

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