Welcome!

News Feed Item

Call for Big Data by Marketers Leads to Strategic Partnership Between Brandworkz and Differentia Consulting to Provide Advanced Analytics for Digital Asset Management

LONDON, February 25, 2014 /PRNewswire/ --

Brandworkz, the specialist provider of marketing and digital asset management technology has today confirmed a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for digital asset management.

The advanced analytics offering, called Smarter.DAM provides complete information on the performance of digital asset management (DAM) activity using data captured by the Brandworkz DAM platform. It provides an audit trail and analytics on brand and marketing activities.

The Smarter.DAM Dashboard creates a single view of the way digital assets are being used, marketing activities managed and campaigns executed. The dashboard application is designed to be visual and easy to digest, taking complex data on the marketing processes and assets that represent a brand and presenting the data so that it can be analysed quickly. The dashboard gives clarity on how marketing management is affecting brand consistency, governance, education and operations via powerful attribution analysis.

Clarity around the analytics of how a digital asset management system is being used and by whom can drive a strategy for promotion of the site and its contents ensuring the investment in the marketing materials, assets and templates as well as the system itself is justified.

Big Data is a key focus for marketers in 2014 as they are being required by their businesses to be more numbers-driven and accountable than ever before. There is growing demand from marketers for intelligent software to help consolidate and integrate data to create strategies and campaigns. Data analytics is a vital tool for marketers and members of management teams.

The Smarter.DAM offering is available now from Brandworkz or Differentia Consulting.

Arnaud Lagarde, Sales Director, Brandworkz says, "Our clients have been asking us for advanced analytics in Brandworkz. We are delighted that our strategic partnership with Differentia Consulting to create the QlikView Smarter.DAM dashboard gives marketing managers the solution they need. Smarter.DAM addresses the requirement to report on marketing assets and activity, in an accurate and timely manner. With clear reporting, users understand where investment in digital assets, marketing campaign development and marketing operations is giving return on investment."

Adrian Parker, VP Marketing and Strategy, Differentia Consulting says, "Differentia Consulting are extremely pleased to have joined in a strategic partnership with Brandworkz. The Smarter.DAM dashboard application, powered by QlikView will provide marketers with role based analytics that they require to do their jobs efficiently, with one accurate view of their marketing assets. Smarter.DAM is part of a series of Smarter.BI platform offerings pioneered by Differentia Consulting to discover actionable insight for decision makers across the enterprise."

Editors' Notes

Brandworkz is used by marketers and brand managers to centralise marketing management processes, reduce costs and improve productivity. A cloud-based platform, it is used by Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the creation and delivery of marketing materials across channels, Brandworkz also ensures compliance to a company's brand positioning. It enables users to share marketing assets, manage campaigns, collaborate globally and improve sales or partner enablement.

Differentia Consulting are a UK based, global award winning, QlikView Elite Solution Provider offering a platinum level of service. Delivering QlikView Services to 250+ clients, Differentia Consulting offer QlikView solutions across a wide variety of industries and have a dedicated team of certified consultants to assist customers in the design, development, implementation and on-going support of industry specific QlikView dashboards and QlikView reports. These solutions may also incorporate QlikView extension objects such as planning and mapping / location intelligence.

PR Contacts

Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700, [email protected]

http://www.brandworkz.com

http://www.differentia.co/qlikview/smarter-bi/dam-dashboard/

SOURCE Brandworkz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...