Welcome!

News Feed Item

Nominum Launches Applications to Power In-browser Marketing and Communication Channel for CSPs

BARCELONA, Spain - Mobile World Congress, February 25, 2014 /PRNewswire/ --

Interactive channel based on DNS and Internet Activity significantly improves marketing ROI and customer care spend

Nominum[TM], the innovation leader in DNS and Internet Activity applications for Communication Service Providers (CSPs), today announced the launch of its N2 Applications for marketing and customer care. The suite comprises: N2 Care, for engaging with and retaining subscribers, N2 Engage, aimed at delivering safe and personalized Internet experiences, and N2 Promote, for developing upsell and cross-sell opportunities.

Marketing teams can deliver highly effective and measurable campaigns, while customer care teams can interact with customers via in-browser messaging. This innovation, an extension of Nominum's core N2 platform, leverages Internet Activity sourced from the DNS (Domain Name System), an underutilized resource that already exists at all CSPs.

CSPs, including fixed, mobile and converged telecommunications operators, spend more than $150B annually in marketing and customer care. Traditional marketing channels - direct marketing, telemarketing, email, SMS, advertising - are expensive, with limited interactivity and measurability. In contrast, the in-browser messaging capabilities of Nominum's N2 applications enable CSPs to reach customers, at minimal cost, in real-time. Customers can interact with CSPs by responding to opt in in-browser notifications or offers. CSP marketing teams in turn receive comprehensive real-time metrics to enhance campaigns and deliver a more efficient marketing and communications channel.

Mobile operators that deploy free public Wi-Fi to offload traffic from their networks can use N2 applications to increase ARPU through targeted offers and advertising via in-browser messages and videos to Wi-Fi customers.

Gary Messiana, CEO, Nominum, said: "We already enable global CSPs to deliver a reliable and secure Internet experience to their subscribers. Today, we are taking DNS to a completely new level by leveraging those same assets to help marketing and customer care teams address their retention, loyalty and ARPU needs."

Sanjay Kapoor, SVP Business Strategy and CMO, Nominum, said: "The N2 Applications open an entirely new marketing and communication channel for CSPs. We are an innovation leader in DNS and this new interactive in-browser channel enables CSPs to deliver interactive real-time and highly effective campaigns that are truly measurable."

Marcelo Baletti, Chief of Digital Services, at Nominum customer Cablevision Argentina, said: "The adoption of in-browser messaging is already having a positive impact on our business. The system has been implemented to improve traditional methods of marketing and CRM such as direct mail and telemarketing. The targeted in-browser messaging that is linked to DNS data has resulted in a 11% increase in our retention rate. This process has enabled us to reduce our subscriber acquisition costs, increase retention rates and drive increased revenue by effectively increasing the average life of the customer."

Nominum has collaborated on N2 Engage with industry partner, leading consumer security software vendor F-Secure, to provide comprehensive malware protection to consumers. "Nominum's in-browser messaging provides an alternative and more efficient method for CSPs to communicate with their subscribers. For our business, that means CSPs can message interested subscribers about our network and client security offerings improving customer satisfaction and reducing call volumes attributed to security-related issues," stated Pekka Mettala, F-Secure's VP Operator Channel Development.

Clare McCarthy, Practice Leader for Ovum's Telco Operations research, explained: "CSPs acknowledge that network and subscriber data are key assets that will help them to generate sustainable business value. CSPs need loyal customers and that loyalty comes through engagement and trust. Proactive and personalized interactions - such as those provided by Nominum's in-browser messaging - make that journey easier, and leveraging existing DNS infrastructure seems a logical place to start."

About Nominum

Nominum is the innovation leader in DNS software and Internet Activity Applications. The company's Vantio™ CacheServe software powers the internet for the world's largest CSPs in 40 countries. Vantio™ ThreatAvert software arms CSPs with the power to stop the spread of inside threats that could impact network availability and reputation. Nominum's N2 applications enable CSP's marketing and customer care teams to leverage subscribers' Internet Activity to better engage, build brand loyalty, improve marketing ROI, and open up new business models. Nominum is a global organization headquartered in Redwood City, CA.

Notes to editors:

The N2 Applications launching to coincide with 2014 Mobile World Congress include:

N2 Care -CSP customer care and loyalty/retention teams can leverage in-browser messaging to proactively engage with customers and improve retention. Use cases include:

  • Infected Subscriber/Malware Site Alerts
  • Interactive Customer Surveys
  • CPE Swap Messages
  • Data Usage Quota and Service Enhancement Notifications

N2 Engage - CSP Marketing teams can increase customer loyalty by protecting customers online through a secure Internet experience. Uses cases include:

  • Subscriber Safety - providing subscribers with full protection from malware download and phishing sites and real-time notification and/or blocking. The application, which includes an infected subscriber notification has already been implemented by CSPs including Telstra in Australia.
  • Personal Internet - empowering subscribers to define their personal internet experience. It provides subscriber controlled filtering of web content, personal whitelist/blacklist and time-based controls. 

N2 Promote - CSP Marketing teams can upsell and cross-sell existing CSP services via interactive in-browser messages, which can result in higher ARPU. Use cases include:

  • Upselling higher-tier broadband packages
  • Cross-selling premium video packages and network-based parental control
  • Advertising in public WiFi networks

For press inquiries, contact:

Clare Kelly
Babel PR
[email protected]
+44(0)207-434-5550

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...