|By PR Newswire||
|February 25, 2014 03:10 AM EST||
BARCELONA, Spain - Mobile World Congress, February 25, 2014 /PRNewswire/ --
Interactive channel based on DNS and Internet Activity significantly improves marketing ROI and customer care spend
Nominum[TM], the innovation leader in DNS and Internet Activity applications for Communication Service Providers (CSPs), today announced the launch of its N2 Applications for marketing and customer care. The suite comprises: N2 Care, for engaging with and retaining subscribers, N2 Engage, aimed at delivering safe and personalized Internet experiences, and N2 Promote, for developing upsell and cross-sell opportunities.
Marketing teams can deliver highly effective and measurable campaigns, while customer care teams can interact with customers via in-browser messaging. This innovation, an extension of Nominum's core N2 platform, leverages Internet Activity sourced from the DNS (Domain Name System), an underutilized resource that already exists at all CSPs.
CSPs, including fixed, mobile and converged telecommunications operators, spend more than $150B annually in marketing and customer care. Traditional marketing channels - direct marketing, telemarketing, email, SMS, advertising - are expensive, with limited interactivity and measurability. In contrast, the in-browser messaging capabilities of Nominum's N2 applications enable CSPs to reach customers, at minimal cost, in real-time. Customers can interact with CSPs by responding to opt in in-browser notifications or offers. CSP marketing teams in turn receive comprehensive real-time metrics to enhance campaigns and deliver a more efficient marketing and communications channel.
Mobile operators that deploy free public Wi-Fi to offload traffic from their networks can use N2 applications to increase ARPU through targeted offers and advertising via in-browser messages and videos to Wi-Fi customers.
Gary Messiana, CEO, Nominum, said: "We already enable global CSPs to deliver a reliable and secure Internet experience to their subscribers. Today, we are taking DNS to a completely new level by leveraging those same assets to help marketing and customer care teams address their retention, loyalty and ARPU needs."
Sanjay Kapoor, SVP Business Strategy and CMO, Nominum, said: "The N2 Applications open an entirely new marketing and communication channel for CSPs. We are an innovation leader in DNS and this new interactive in-browser channel enables CSPs to deliver interactive real-time and highly effective campaigns that are truly measurable."
Marcelo Baletti, Chief of Digital Services, at Nominum customer Cablevision Argentina, said: "The adoption of in-browser messaging is already having a positive impact on our business. The system has been implemented to improve traditional methods of marketing and CRM such as direct mail and telemarketing. The targeted in-browser messaging that is linked to DNS data has resulted in a 11% increase in our retention rate. This process has enabled us to reduce our subscriber acquisition costs, increase retention rates and drive increased revenue by effectively increasing the average life of the customer."
Nominum has collaborated on N2 Engage with industry partner, leading consumer security software vendor F-Secure, to provide comprehensive malware protection to consumers. "Nominum's in-browser messaging provides an alternative and more efficient method for CSPs to communicate with their subscribers. For our business, that means CSPs can message interested subscribers about our network and client security offerings improving customer satisfaction and reducing call volumes attributed to security-related issues," stated Pekka Mettala, F-Secure's VP Operator Channel Development.
Clare McCarthy, Practice Leader for Ovum's Telco Operations research, explained: "CSPs acknowledge that network and subscriber data are key assets that will help them to generate sustainable business value. CSPs need loyal customers and that loyalty comes through engagement and trust. Proactive and personalized interactions - such as those provided by Nominum's in-browser messaging - make that journey easier, and leveraging existing DNS infrastructure seems a logical place to start."
Nominum is the innovation leader in DNS software and Internet Activity Applications. The company's Vantio™ CacheServe software powers the internet for the world's largest CSPs in 40 countries. Vantio™ ThreatAvert software arms CSPs with the power to stop the spread of inside threats that could impact network availability and reputation. Nominum's N2 applications enable CSP's marketing and customer care teams to leverage subscribers' Internet Activity to better engage, build brand loyalty, improve marketing ROI, and open up new business models. Nominum is a global organization headquartered in Redwood City, CA.
Notes to editors:
The N2 Applications launching to coincide with 2014 Mobile World Congress include:
N2 Care -CSP customer care and loyalty/retention teams can leverage in-browser messaging to proactively engage with customers and improve retention. Use cases include:
- Infected Subscriber/Malware Site Alerts
- Interactive Customer Surveys
- CPE Swap Messages
- Data Usage Quota and Service Enhancement Notifications
N2 Engage - CSP Marketing teams can increase customer loyalty by protecting customers online through a secure Internet experience. Uses cases include:
- Subscriber Safety - providing subscribers with full protection from malware download and phishing sites and real-time notification and/or blocking. The application, which includes an infected subscriber notification has already been implemented by CSPs including Telstra in Australia.
- Personal Internet - empowering subscribers to define their personal internet experience. It provides subscriber controlled filtering of web content, personal whitelist/blacklist and time-based controls.
N2 Promote - CSP Marketing teams can upsell and cross-sell existing CSP services via interactive in-browser messages, which can result in higher ARPU. Use cases include:
- Upselling higher-tier broadband packages
- Cross-selling premium video packages and network-based parental control
- Advertising in public WiFi networks
For press inquiries, contact:
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 4, 2016 01:30 PM EST Reads: 1,523
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 01:15 PM EST Reads: 605
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 01:00 PM EST Reads: 749
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 4, 2016 12:45 PM EST Reads: 2,113
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 4, 2016 12:30 PM EST Reads: 1,664
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 4, 2016 12:00 PM EST Reads: 756
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 11:45 AM EST Reads: 371
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 4, 2016 11:15 AM EST Reads: 893
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Dec. 4, 2016 11:15 AM EST Reads: 2,197
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 4, 2016 11:15 AM EST Reads: 5,727
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 10:45 AM EST Reads: 875
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 4, 2016 09:45 AM EST Reads: 543
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Dec. 4, 2016 09:45 AM EST Reads: 873
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 4, 2016 09:30 AM EST Reads: 797
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 4, 2016 09:30 AM EST Reads: 605