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MTN Group Selects Flytxt Platform for Real-time Decisioning

THIRUVANANTHAPURAM, India, February 25, 2014 /PRNewswire/ --

Flytxt, the big data solution provider for Communication Service Providers (CSPs), today announced its group-level agreement with MTN, the largest telecom group in Africa. The CSP will deploy Flytxt's real-time, on-trigger decisioning and customer engagement solution across its group operations.

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MTN, having recently won the prestigious Africa Com awards for Most Innovative Service, has always been in the forefront of bringing the latest technology and services for its subscribers.

"We constantly strive to improve the lives of our customers and communities by providing them with a distinct customer experience. Flytxt's technology will enable us to further our goal of giving our customers a unique experience and help us engage in an informed interaction with millions of subscribers in real-time," says Pieter Verkade, Group Chief Commercial Officer, MTN.  

Flytxt's on-trigger decisioning and engagement solution will enable MTN to respond to subscribers' actions and their needs instantaneously. The CSP can detect meaningful customer-initiated events across the network and trigger contextually relevant actions in real-time, thereby, enhancing customer experience as well as CSP revenues. 

Dr. Vinod Vasudevan, CEO, Flytxt, says, "This engagement with MTN group is a significant milestone in the application of real-time stream analysis technologies at a CSP. We look forward to supporting MTN's innovative initiatives with our real-time decisioning platform to improve customer engagement and revenue enhancement."  

Flytxt has signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its big data analytics-powered customer experience, revenue management and insight monetization.  

About Flytxt

Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers customer experience and revenue management solutions as well as consultancy services to help CSP run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt's closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, and has generated over $350 million incremental revenue for them till now. 

The company has won many industry awards like NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award, BID International Quality Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its headquarters in the Netherlands, corporate office in Dubai and global delivery centers at Trivandrum and Mumbai in India, the company has its presence in New Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN". As of 30 September 2013, MTN recorded 203.8 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.

Primary Media Contact: Gargi Basu[email protected], +91-471-3081753

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