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Attensity Introduces Analyze 6.3 with Enhanced Customer Analytics Capabilities
Automated, context-sensitive tool helps enterprises make the unknown known and track emerging themes as they surface
|By PR Newswire
|February 25, 2014 07:00 AM EST
PALO ALTO, Calif., Feb. 25, 2014 /PRNewswire/ -- Attensity, the leading provider of integrated, real-time solutions that blend multi-channel Voice of the Customer (VoC) analytics and social engagement for enterprise listening needs, today announced the release of Analyze 6.3. With business-oriented added features and enhancements, Attensity's global clientele will benefit from automated discovery of the unknown, deeper customer insights and visibility into trending themes to increase brand equity.
In today's data-driven world, enterprise organizations struggle to keep pace with the volume of customer data available from both internal and external sources. Various customer analytics and engagement solutions have emerged to address these challenges and help organizations tighten their grip on their brand's reputation. All previous solutions have required a complex series of steps including data collection, re-extraction of data based on rule changes, analysis, informed action and results tracking. This process is manual, time consuming and largely ineffective.
As technology continues to evolve, it is critical organizations widen the scope of their data collection, interpret customer feedback in the context of other data, correlate relationships between customer experience and business outcomes, and better drive corrective actions. Attensity today introduced Analyze 6.3 to address these business needs and analyze the voice of the customer to reduce customer churn, capitalize on word of mouth and share of wallet while increasing revenue. Enterprise customers now have access to one of the most powerful text analytics engines with real-time access to over 150 million blogs and forums, Facebook, and Twitter.
- Real-time Discovery/What's Trending
- Multi-dimensional visualization that immediately identifies performance outliers in the business that can impact the brand both positively and negatively to:
- Identify potential issues before they go viral
- Aid with timely development of marketing and customer engagement programs
- Guide analysts with the focus of their analysis
- Calendar, event-based visual trending
- Multi-lingual theme and sentiment analysis
Attensity 6.3 is powered by the Attensity Semantic Annotation Server (ASAS) and patented natural language processing (NLP) technology. Attensity's unique ASAS platform provides unmatched deep sentiment analysis, entity identification, statistical assignment and exhaustive extraction, enabling organizations to define relationships between people, places and things without using pre-defined keywords or queries. It's this proprietary technology that allows Attensity to make the unknown known.
"Our goal at Attensity is to provide our customers with brand insights that can immediately inform key business decisions," said Attensity CEO, Howard Lau. "Today's introduction of Analyze 6.3 is a step toward enabling real-time discovery trending, early identification of outliers and increased brand visibility for our customers. We're now one step closer to becoming the corporate radar solution that identifies business opportunities, intercepts customer concerns and facilitates person-centric engagement."
Attensity Analyze is an advanced customer analytics application that helps organizations manage several brands and identifies trends to find out how each market is changing and what truly makes different customers happy and loyal. It provides recommendations and leads marketers and business users in the right direction when their industry is moving so fast and the market is changing on a weekly basis. Attensity shows how and why these changes are occurring by identifying price wars, issues and chatter about a competitor. Analyze 6.3 accesses data quickly, surfaces emerging market data, and makes the unknown known by harnessing the power of social networks, online communities, surveys, chat, email, review sites and blogs relevant to enterprises today.
For more information, visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.
Attensity is the leading provider of integrated, real-time solutions that blend multi-channel Voice of the Customer (VoC) analytics and social engagement for enterprise listening needs. Attensity's technology is designed to contextualize, organize, and surface customer-centric data from deep analysis of social and non-social channels. By deploying highly sophisticated, patented natural language processing (NLP) methods, Attensity provides reliable sentiment and insights, allowing companies to better understand and respond to the needs of their customers. Top brands use Attensity's competitive analysis, crisis management, and product launch solutions among others across customer service, PR, marketing, IT, market research and competitive intelligence. Attensity's milestones in collecting and analyzing customer information comes from the culmination of decades of research in the areas of search, 9 patents in natural language processing (NLP), machine learning, artificial intelligence, and semantics. Attensity's mission is to empower companies and organizations with timely and relevant insights they can act upon.
From its headquarters in Palo Alto, California, with offices in Salt Lake City, Utah, Belgium, Germany and the U.K., Attensity customers include some of world's most valuable brands, including, AT&T, Yahoo, eBay, ASDA, Verizon Wireless, Deutsche Telekom, Lloyds Banking Group, Rogers, Whirlpool and Nokia.
SOURCE Attensity Group
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